Shubhangi Malhotra

• Lead Research & Targeting

Identified high-value leads and key decision-makers through deep research across databases, social platforms, and industry tools. Built and maintained a strategic target account list.

• CRM & Data Management

Managed accurate lead data in CRMs like Salesforce to ensure sales-readiness and pipeline integrity.

• Lead Qualification & Segmentation Qualified leads using ICP criteria and prioritized key stakeholders to maximize conversion potential.
• Campaign Performance & Analytics Tracked campaign metrics to evaluate ROI and delivered insights to boost conversion rates and pipeline growth.
• Cross-Functional Collaboration

Worked closely with marketing, SDRs, and sales teams to align messaging and optimize lead handoff.

Salesforce

• Report Generation: Create and manage reports to monitor lead and campaign performance effectively.
• Bulk Lead Updates: Use the Import Wizard for efficient bulk creation and updates of leads, ensuring data accuracy.
• Campaign Management: Develop, manage, and analyze campaigns to assess their effectiveness and performance.

HubSpot

• List and Workflow Management: Create and manage lists and workflows to enhance lead management and communication processes.
• Bulk Status Updates: Address identity sync issues and update lead statuses in bulk without needing to create new lists.
• Email Verification and Reporting: Conduct email verifications and generate performance reports to evaluate and improve campaign effectiveness.
• Landing Pages and Forms Automation: Assist in automating landing pages and forms for streamlined lead capture.

Apollo

• Email Sequence Design: Create and implement automated email sequences to effectively engage and nurture leads.
• MQL Generation: Drive Marketing Qualified Leads (MQLs) through focused email marketing initiatives.
• Targeted Campaign Execution: Launch and manage targeted email marketing campaigns to enhance lead generation and engagement.

Salesloft

• Add prospects to Sales Development Representative (SDR) cadences to ensure structured follow-up and engagement.

Market Research & Data Mining

• Analyze and mine data for outbound campaigns to identify prospects and enhance engagement strategies. Sales Intelligence: Create battle cards for IPs, outlining key challenges and solutions to support sales efforts.
• Additional Tools: Utilize ZoomInfo, RocketReach, LinkedIn Sales Navigator, Lusha, BriteVerify, and Bouncer for effective lead generation, data enrichment, and email verification.

• Managed social media accounts for multiple niche brands, driving content strategy and engagement.
• Developed creative copies for social media posts, brochures, and brand collateral.
• Collaborated with designers to conceptualize and execute Instagram posts and video content.
• Facilitated communication between brands and design teams to optimize final deliverables
• Contributed to brand packaging design and layout, ensuring consistency with brand identity.
• Created and maintained social media calendars to align with marketing strategies.
• Monitored industry trends to produce relevant and engaging content across social media platforms.