Shubhanshu Dubey

• Business Management
• Merchandising efficiencies
• Inventory Management
• Project management

• Implementing Monthly/Quarterly Operating Plans
• Building robust Distributor (CP/Distributor) infrastructure
• Driving Quantity/ Quality of Coverage and POP Execution
• Managing Customer
• Developing Team
• Maintaining Stock at CFA (For Primary Sale)

• To plan & achieve primary & secondary growths for the assigned geography.
• To expand new outlets coverage and developing current ones.
• To identify & execute business development opportunities.
• Responsible for the turnover of the assigned geography.
• To monitor the effective utilization and control of trade budgets.
• To create effective partnership with the trade community.
• To manage and train the team of subordinates Salesman, Promoters, Supervisors
• To ensure the range selling
• To achieve merchandising excellence in the market
• Effective implementation of company’s systems and process.
• Effective collaboration with all functions for smooth functioning of business.
• Being creative and innovative to achieve business deliverables.

• To ensure achievement of Primary & Secondary Target values
• To coach manage & evaluate the AWSM performance
• To ensure adequate service level in market & build business in existing and new outlets
• To manage channel partner – Checking Infra, Inventory Management.
• To execute visibility implementation & merchandising
• To implement GTMs, launch of new consumer promos, trade scheme and new product
• To implement RTM as per the guidelines, ensuring the effectiveness of the same through measures like ULPO,
TLSD, Green calls, Time spent, Sequence of order taking, etc
• To collect & report required market information on competitor activities like promotion (trade & consumer), Off
take prices, New launches, Visibility Etc
• To manage and ensure the proper implementation of loyalty programs for the Retailers and Wholesalers
• To ensure the ROI for the channel partner as per the guidelines so as to maintain the mutual interest of both
company and channel partner

• Primary and Secondary sales handling on Distribution Level.
• Responsible in ensuring product availability at all relevant channels.
• Responsible for planning & achieving monthly/yearly targets.
• Maintain relations with existing distributors.
• Implement launch of new consumer promos / trade schemes & new products.
• Track & review performance of new products / schemes.
• Collect & report required market information on competitor activities like promotions (trade & consumer),
  Service day, off-take, prices, new launches, visibility etc.
• Ensure adequate servicing at Distributor points.