SHUBHANSHU RAI

• Managed 2 employees in the paid media department at Zoopup Technologies Pvt Ltd.
• Managed various Paid media accounts across different channels such as Paid ads on Google search,Youtube and Performance max campaigns. Paid social on Facebook, Instagram and LinkedIn to gain more engagement Followers and Remarketing.
• Responsibilities included media planning, audience research, persona development, budget allocation and pacing, optimizing performance, client reporting, and campaign development within ad platforms
• Continuously monitored and adjusted campaigns to maintain optimal performance levels.
• Created and managed landing pages for products.
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• Researched and analyzed industry trends to inform search marketing strategies.
• Implemented A/B testing methodologies to improve ad copy effectiveness and conversion rates consistently over time.
• Managed large-scale paid search campaigns across multiple platforms, ensuring consistent growth in ROI.

Project highlights:

• Zoopup: Brand awareness and Lead Generation -I managed a 2lac rs monthly advertising budget and Increased their brand awareness reach by 17% in the first quarter and ratio of 500 leads With ROI Of 10%
• Saraswati Dental college and Hospital: Lead generation- Spend Across 2023 Year is 7lacs Leads Generated 4200 and COst per

Lead is 150 And the college Is getting 100% admission.

• Design and deliver comprehensive digital marketing training programs for individuals or groups.
• Develop training materials, including presentations, exercises, and case studies, to facilitate learning.
• Cover a wide range of digital marketing topics, including but not limited to SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Stay updated on the latest digital marketing trends, tools, and best practices to ensure training content remains current and relevant.
• Conduct assessments to evaluate trainees' understanding and progress, providing constructive feedback for improvement.
• Customize training programs to meet the specific needs and skill levels of participants, whether beginners or experienced professionals.
• Collaborate with other trainers or subject matter experts to enhance training content and delivery.
• Provide mentorship and support to trainees outside of formal training sessions, offering guidance on practical projects or career development.
• Foster a positive and engaging learning environment, encouraging active participation and knowledge sharing among trainees.
• Track training outcomes and effectiveness, collecting feedback from participants to continually improve training programs.
• Communicate regularly with management or clients to provide updates on training progress and address any concerns or challenges.

• Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Contributed to team objectives in fast-paced environment.
• Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.