Shubhendra Tiwari

• Subscriber Growth: Spearheaded the growth of a category from 513 to 78K subscribers in 4 months without any GTM activities or performance marketing, and without face educators.
• Market Share Expansion: Elevated the category from 0% to 35% market share in terms of views.
• Revenue Generation: Generated revenue close to ₹0.5 crore in 3 months by focusing on a single exam with limited resources.
• Profitability: Maintained a positive EBITA for the category.
• PnL Management: Managed the Profit and Loss (PnL) for the Jharkhand Category and later for the SSC Category.
• Faculty Onboarding: Onboarded faculty with effective negotiation skills.
• YouTube Market Share Increase: Boosted Wifistudy's YouTube market share from 2% to 6% in December.
• Project Management: Onboarded and managed 110 faculties under a new project called Content Marketing for various exam segments including State PSCs, Government Exams (SSC, Defence, UGC), and Judiciary Exams.
• Stakeholder Collaboration: Conducted meetings with various stakeholders and collaborated with the product team to enhance user experience within the category.
• Marketing Strategies: Implemented various marketing strategies on YouTube to increase views and subscribers, ultimately driving revenue growth.
• Strategic Leadership: Provided strategic and tactical marketing leadership.
• Digital Marketing Tools: Utilized digital marketing tools such as VidIQ, TubeBuddy, Google Trends, Facebook and Instagram Ad. and Social Blade.

• JEE Category Management:Increased subscribers from 5K to 30K in 3 months at Embibe.
  Applied strategies such as short videos, exam and college-related content, and one-shot videos, particularly targeting the period post-JEE exams when student interest was high.
  
• Banking Category Development: Built the Banking category from 0 to 21K subscribers in 4 months using the same techniques.
• Performance Analysis: Conducted weekly and monthly performance reviews of each faculty member.
• Stakeholder Coordination: Collaborated with various stakeholders, including the Brand Team, Design Team, Production Team, and Content Team, to ensure timely content delivery.
• B2C Central Operations Management: Managed central operations for B2C initiatives.
• Team Leadership: Supervised and handled operations of 15+ YouTube operation associates.
  

• UPSC and State PSCs Content Development: Worked under Preetima Bajpai (AVP at Oswaal Books), utilizing in-depth knowledge of UPSC and State PSCs exam syllabi and patterns, gained from personal experience in taking these exams.
  Developed and reviewed content specifically for the UPSC and State PSCs segments.
• NCERT Question Bank Development: Contributed to the development of "The One for All NCERT Question Bank," tailored for competitive exams such as UPSC and State PSCs.
  Ensured comprehensive coverage of the NCERT syllabus, providing chapter-wise summaries to highlight all important points.
• UPSC Predicted MCQs Series: Created content for the UPSC Predicted MCQs series booklet, offering targeted preparation material for UPSC aspirants.
• Strengthened content through proofreading and editing.

• Increased website traffic by consistently creating search engine optimized articles and blog posts.
• Developed educational materials to support product training initiatives, leading to increased customer satisfaction scores.
• Content Development and SEO Strategy.

• Assessed student performance through a variety of evaluation methods, providing constructive feedback for continuous improvement.
• Created assignments to encourage student learning and develop communication skills and higher-order thinking.
• Collaborated with faculty, staff and stakeholders from across college and community to create, preserve and partnerships.
• Developed innovative curriculum materials, resulting in increased student engagement and understanding of complex topics.
• Contributed to the development of departmental goals and objectives, aligning instructional efforts with institutional priorities.

During this period, I was actively involved in managing my family business, while concurrently preparing for UPSC and UPPSC state exams. Although I did not secure a position in these competitive exams, the experience honed my analytical, time management, and problem-solving skills. Post-July 2021, I have redirected my career focus towards opportunities in the edtech sector, leveraging my extensive knowledge and preparation experience to contribute effectively in this dynamic industry.