Shubhendra Tiwari
Bangalore
Summary
Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
9
9
years of professional experience
Work History
Category Manager
Unacademy
Bangalore
04.2023 - Current
- Category P&L owner, responsible for providing marketing leadership at both strategic and tactical level, delivering Net Revenue, Share, and Sell Through Targets as well as leading the marketing activation and consumer promotion
- Analyze category data to maximize revenue and margin goals by increasing sales and profitability with assortment and promotions
- Planning and executing Category strategy for short, medium & long term
- Working knowledge of platform systems and site analytics tools (ex: Google Analytics, Retool & Canva)
- Developed and implemented strategies to improve class performance and engagement
- Handled content operations and asset management systems
- Analyzed student feedback to improve class content and delivery
- Collaborating with cross-functional teams, including product, engineering, and marketing, to help shape the future of YouTube and improve the user experience
- Worked deeply on Digital Marketing tools, such as VidIQ, TubeBuddy, Google Trends, Social Blade.
- Developed and implemented category strategies to increase market share for assigned categories.
- Negotiated pricing and contracts with Educators to maximize profits.
- Conducted regular reviews of inventory levels and adjusted purchasing plans accordingly.
- Created promotional campaigns to boost sales of top-performing items within assigned categories.
- Collaborated with marketing team to create targeted advertising campaigns based on consumer trends.
- Reviewed competitor activity in order to stay ahead of industry changes.
- Utilized analytics software such as Excel, Tableau, and Power BI to track KPIs related to category performance.
- Organized cross-functional meetings with stakeholders from different departments in order to discuss category initiatives.
- Prepared reports summarizing current market conditions and their impact on assigned categories.
- Collaborated with suppliers to determine strategies for improving sales and profit.
- Achieved profit growth opportunities by analyzing data and identifying selection gaps.
- Stayed current on category market in order to take advantage of latest trends.
- Collaborated with sales teams to determine competitive pricing and promotional activities for each product category.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Coordinated with internal teams such as merchandising, operations, finance, and legal regarding category strategy implementation.
- Researched industry best practices and emerging trends in order to remain competitive in the marketplace.
Content Developer- UPSC & State PSCs
Oswaal Books
New Delhi
01.2022 - 08.2023
- Developed content for website and social media channels to engage customers.
- Researched SEO-friendly keywords to optimize online content visibility.
- Proofread and edited copy for accuracy, clarity, grammar, punctuation, spelling, style, and tone.
- Conducted market research studies to gain insights about target audiences' needs and preferences.
- Proofread new content to avoid and correct errors.
- Conducted extensive keyword research to develop comprehensive SEO strategies.
- Edited or rewrote written collateral and submitted for approval by supervisor or editor.
YouTube Channel Manager
Embibe
Bangalore
05.2022 - 04.2023
- Developed and implemented channel strategies to maximize sales and profitability.
- Conducted market research to identify new distribution opportunities for products.
- Helping the B2C Central operations with day to day people & tasks management.
- Handled a team of 15+ YouTube operation associates and Session moderators.
- Worked deeply on Digital Marketing tools, such as VidIQ, TubeBuddy, Google Trends, Social Blade.
- Managed scheduling of Embibe classes and successfully executed live lectures.
- Monitored competitor activities in the marketplace to ensure competitive advantage was maintained.
- Organized training sessions for channel partners on new products or services.
- Managed budgets for each channel ensuring maximum ROI was achieved.
Current Affairs & Polity Faculty - UPSC
Ookul
New Delhi
01.2021 - 05.2022
- Developed and implemented course syllabus, lesson plans, and assessment instruments.
- Created learning activities to engage students in the classroom and foster critical thinking.
- Advised students on career paths and job opportunities within the field of study.
- Presented lectures on various topics related to the field of study.
- Mentored and motivated students to increase class participation.
UPSC Content Writer
Collegedunia
Gurugram
08.2021 - 12.2021
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
- Edited existing content to ensure accuracy, clarity, readability and consistency with company standards.
- Researched industry trends and topics to create relevant, informative content.
- Proofread all written material prior to publication for grammar, punctuation and spelling errors.
Educator
Unacademy
New Delhi
08.2020 - 02.2021
- I was working as a Plus Educator for State-PSC Categories, especially for UP-PSC.
- Developed and implemented lesson plans to meet the individual needs of students.
- Scheduled tutoring sessions to help students improve grades and gain better grasp course material.
- Used videos, lectures and moderated discussions to engage students during class.
Carer
Primary Care Limited
Newcastle Upon Tyne
08.2014 - 10.2015
- Provided emotional support to elderly clients and their families.
- Assisted with daily living activities such as bathing, dressing, eating, and mobility.
- Monitored vital signs including blood pressure and pulse rate.
- Managed medications according to instructions provided by the physician or pharmacist.
- Developed individualized care plans for each client in collaboration with family members and healthcare professionals.
- Transported clients to medical appointments and other errands.
- Organized recreational activities to promote physical and mental wellbeing of the clients.
- Maintained accurate records of services provided, changes in client's condition, progress notes.
- Assessed safety hazards in the environment and made necessary modifications.
- Encouraged clients to participate in social activities within their community.
- Monitored health and well-being of clients and reported significant health changes.
- Planned and prepared healthy meals and snacks for clients and provided assistance with eating when necessary.
- Contributed to case reviews of client status and progress.
- Monitored clients' activity levels and helped prevent sedentary behavior.
Vice President, Event Officer
Newcastle University Bollywood Society
Newcastle
09.2014 - 09.2015
I was gifted with the motivation to create a new society in my own university. And hence, the name was introduced, “The Bollywood Society”. This name did not just hold a brand name of thriven societies, it held the numerous sleepless nights, the sweat shredded off to make benchmarked events, the engendering of unity amongst my colleagues to reach to the utmost goal of mine and my society’s vision.- Being the Vice-President, Event Officer, Treasurer and the head of the society, the journey surely complimented me with violent hills hampering my pathway with organizing events, which were in no hope to succeed. Although, with hard work and paramount motivation guiding me along the route, Bollywood Society was able to welcome more than 300 people with 60% of the people being from different nationalities.
- In this rickety journey, with the corporation of my colleagues, eventually Bollywood Society now has become one of the most prestigious societies in Newcastle University.
- This society demanded high level of management, confidence and adaptability.
Education
BEng (Hons.) Electrical & Electronics Engineering -
Newcastle University, UK
12.2015
Skills
- YouTube Analytics
- Revenue Management
- Relationship Management
- Business valuation
- Canva
- MS Office
- Observation
- Decision making
- Communication
- Multi-tasking
- Product Management
- Process Development
- Pricing Strategies
- Strategic Marketing
- Team Recruiting and Hiring
- Promotional Events
- Budgeting and Allocation
- Social Media Marketing
- Social Media Platforms
- Cold Calling
- SEO Optimization
- Competitor Analysis
- Social Media Strategy
Languages
Hindi
First Language
English
Advanced
C1
Timeline
Category Manager
Unacademy
04.2023 - Current
YouTube Channel Manager
Embibe
05.2022 - 04.2023
Content Developer- UPSC & State PSCs
Oswaal Books
01.2022 - 08.2023
UPSC Content Writer
Collegedunia
08.2021 - 12.2021
Current Affairs & Polity Faculty - UPSC
Ookul
01.2021 - 05.2022
Educator
Unacademy
08.2020 - 02.2021
Vice President, Event Officer
Newcastle University Bollywood Society
09.2014 - 09.2015
Carer
Primary Care Limited
08.2014 - 10.2015
BEng (Hons.) Electrical & Electronics Engineering -
Newcastle University, UK