Shubhi Jain

• Augment Retail spends , UPI linking , activation through segmented & targeted programs based on network, product, vintage, sourcing and other portfolio cuts.
• Track Revolver Transactor behavior with an aim to grow revolvers and non- term interest income for the portfolio.
• Conduct regular competitor analysis, identify and implement new services or enhance existing services to drive spends, and offer customer centric offerings features for all card products.
• Drive spend initiatives for selected mass portfolio seasonal and ongoing based on analytical support through BTL ATL marketing.
• Propose & implement strategy to change customer behavior while driving usage. Drive spends for select spend categories.
• Mentored team members, fostering professional growth through guidance on best practices in the industry.
• Collaborated with cross-functional teams to implement segmentation strategies, driving customer engagement and retention rates.
• Monitored industry trends and changes in regulations, adjusting company policies accordingly to maintain compliance and avoid potential recalls in the future.
• Managing vendor contracts and relationships through collaboration to maximize cost-effectiveness, optimize delivery schedules and maintain service standards.

• Conceptualize and work with product teams to enhance Campaigns based on customer data to manage Customer Life Cycle Management.
• Established criteria for each milestone within product roadmap as means to measure developmental progress via key aspects of communication like Loss Aversion, Referencing, Discounting, Caution and Lucky subscriber .
• Maximized strategic approaches by highlighting campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic placements and competitive comparison.
• Spearheaded successful rebranding efforts, aligning company messaging with target audience preferences within both Prepaid & Postpaid subscribers.

• Designed and conceptualized campaigns to showcase competitive advantages via different creatives with well articulated messaging and suitable platform for base penetration and customer retention.

• Developed strategy and managed market communications that drove product demand.
• Worked on various CVM tools like Chordiant, Flytxt ,BMG while managing entire 121 Best offer display and communication.

Assisted client users in accessing databases, troubleshooting malfunctions and removing system based barriers to task completion.