Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shubhi Kashyap

Public Relationship and Marketing Executive
Vaughan

Summary

Dynamic Public Relations and Marketing Executive with a proven track record in cultivating and strengthening diverse media relations to secure impactful coverage for companies and clients. Highly skilled multitasker known for exceptional work ethic, teamwork, problem-solving, and organizational abilities. Enthusiastic and reliable team player, dedicated to taking on challenges and contributing to team success with a resourceful approach

Overview

1
1
year of professional experience
5
5
Certifications

Work History

Influencer Campaign for

Julia Bruno
  • Executed a high-impact influencer marketing campaign, boosting engagement by 25% and increasing brand awareness by 15%.
  • Coordinated content creation and collaboration efforts, ensuring seamless integration between Julia Bruno and the brand.
  • Managed cross-functional teams to deliver campaign objectives on time, enhancing overall campaign efficiency and effectiveness.


Fundraising Event

"Twist It, To Fix It"
  • Planned and Executed a cooking competition fundraiser for Nutrition for Learning, engaging 16 schools and raising over $2000.
  • Secured sponsorships from key brands, attracting over 100 guests and exceeding fundraising goals.
  • Developed and Implemented a comprehensive marketing strategy, leveraging email, print, social media, and point-of-sale marketing, resulting in a 35% increase in event visibility and participation.

Root to Plate

Campaign
  • Conceptualized and Launched a marketing campaign promoting sustainable eating, engaging over 500 participants in educational workshops and live cooking demonstrations.
  • Collaborated with local farmers and vendors to highlight their products, driving a 20% increase in local market sales.
  • Organized community events and created targeted marketing materials, enhancing public awareness and support for local food sourcing initiatives.

PR Executive

Archer Public Relations
11.2020 - 05.2022

Client: Airtel (Revenue in USD 15 Billion: Market Cap USD 4.46 Trillion: Industry: Telecom)

  • Executed a successful online press conference for Airtel, marking the launch of Airtel Xtreme, which received widespread attention and positive response from media and the public. Utilized effective PR strategies, including media outreach and influencer engagement, to maximize the impact of the event.


Education

Post Graduation Diploma - Digital Marketing

York University
Toronto, ON
04.2001 -

Post Graduation Diploma - Public Relations - Corporate Communications

Conestoga College
Kitchener, ON
04.2001 -

Skills

  • Social Media Marketing
  • Email Marketing
  • Campaign Management
  • Influencer Marketing
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Hootsuite Insights
  • Communications strategies
  • Press Release Writing
  • Stakeholder Relations
  • Public Relations Strategies

Certification

Hootsuite Certification on digital marketing

Timeline

Email Marketing Certification from HubSpot

12-2024

Hootsuite Certification on digital marketing

07-2024

Hubspot Software Marketing certificate

05-2024

Google Analytics Certification

12-2023

WordPress Certification

12-2023

PR Executive

Archer Public Relations
11.2020 - 05.2022

Post Graduation Diploma - Digital Marketing

York University
04.2001 -

Post Graduation Diploma - Public Relations - Corporate Communications

Conestoga College
04.2001 -

Influencer Campaign for

Julia Bruno

Fundraising Event

"Twist It, To Fix It"

Root to Plate

Campaign
Shubhi KashyapPublic Relationship and Marketing Executive