Shubhi Srivastava
Senior Director - Performance | Mindshare, WPP Media
Bengaluru,KA
Summary
Strategic growth marketer with 6+ years of experience driving performance across full-funnel, omnichannel campaigns for leading brands across global and domestic markets. Adept at building data-led strategies that optimize ROAS, LTV, and overall business outcomes. Expertise spans both biddable and non-biddable platforms, with a strong focus on automation, experimentation, and scalable marketing systems.
Proven track record of delivering measurable impact for marquee brands including ABFRL (Allen Solly, Louis Philippe, Peter England, Reebok), IKEA, Lifestyle, Titan Watches, flydubai, BigBasket, ITC Ltd, Wakefit, HomeCentre, Simpl, Instapay, Govo, and GHA Discovery, among others in the D2C and e-commerce space.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Senior Director - Performance Marketing
Mindshare, GroupM WPP
01.2025 - Current
- Overseeing a P&L exceeding ₹200 Cr in the e-commerce vertical, while leading and mentoring a cross-functional team of 25+ professionals.
- Owning an end-to-end growth strategy for Mindshare's performance pitch ecosystem, from positioning to conversion.
- Spearheaded partnerships with key industry players such as Google and Meta to unlock collaborative growth and co-innovation opportunities.
- Driven continuous optimization across the lower funnel, championing performance enhancements through automation, process efficiency, and strategic experimentation.
- Act as a strategic advisor and influencer across internal and external stakeholder ecosystems, shaping brand roadmaps, e-commerce strategy, and the broader performance marketing narrative.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
Director of Performance
Mindshare, GroupM WPP
11.2023 - 12.2024
- Strategically Planned: Conducted market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Handling an annual business portfolio of more than 50 crore.
- Drive new user acquisition for brands such as ABFRL, Titan Watches, and Home Centre by efficiently executing and scaling up performance marketing campaigns on Google, Facebook, and other digital media platforms.
- Keep experimenting with various constructs, campaign types, ad platforms, etc. And generate actionable insights.
- Own end-to-end channel management while liaising across functions: Creative, Product, Analytics, and Tech. Experiment and scale new and emerging marketing opportunities, channels, and user cohorts.
- Drive continuous problem discovery to identify opportunity areas through research, outside-in analysis, and data analysis, and recommend user growth opportunities.
Marketing Consultant
HiveMinds, Madison World
04.2023 - 10.2023
- Supervising a group of over 12 team members, which includes 3 Account Managers, a Marketing Specialist, and Marketing Analysts.
- Collaborated with the business development team to increase brand awareness and enhance business development by building and maintaining relationships with more than 10 key accounts.
- Managed annual marketing budgets for more than six clients.
- Overseeing and consistently innovating the brand's MarTech stack.
Account Manager, Marketing
HiveMinds, Madison World
07.2022 - 04.2023
- Owning and driving PPC marketing campaigns for D2C brands of different portfolios, such as aviation, skincare, pharmacy/medical, social media, quick commerce, and fintech, etc.
- Onboarding different solution partners for retargeting, retention, and martech. Hands-on experience in negotiating and finalizing the contract.
- Managed multiple marketing accounts simultaneously, ensuring seamless coordination and execution of campaigns.
Digital Marketing Specialist
HiveMinds, Madison World
05.2021 - 07.2022
- Analyzing data to identify opportunities to improve campaign performance and ROAS. Periodical audits to improve the KPIs defined by the client and suitable for brands.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.
- A fair understanding of Zoho, Salesforce, or other CRMs.
- Appsflyer, Adjust, and Branch MMPs understand DCM tags and third-party tracking tag generation hands-on.
Digital Activation Team Lead
DeltaX
03.2019 - 05.2021
- Collaborating with internal teams to utilize strong case methodology for development of DeltaX platform for campaign launching and cross channel reporting
- Managed team of 3 employees, overseeing hiring, training, and professional growth of employees
- Exceeded goals through effective task prioritization and great work ethic
Civil Engineer
BLK & Sons Ltd
07.2015 - 12.2017
Education
PGDM - Marketing
07.2018 - 09.2020
GPA - 83
B.tech - Civil Engineering
08.2011 - 07.2015
GPA: 86.06
Skills
Strategic project planning
Market research tools
Data Analytics, GTM & MMPs
Excel/ Slides/ Gsuit/Presentation
Strategy and innovation
Business process optimization
Account management
Client relationship management
Brand strategy, Multi-channel marketing
Google Ads, FB ads, LinkedIn, Twitter Ads
Accomplishments
- Business Development - Worked on more than 15 pitches out of which the conversion rate is at 90%
- Supervised team of more than 10 members handling different accounts
- Won multiple awards at Agency level such as - - Pitch champion of the year, Excel as a team award, Enterprise team of the year
Timeline
Senior Director - Performance Marketing - Mindshare, GroupM WPP
01.2025 - Current
Director of Performance - Mindshare, GroupM WPP
11.2023 - 12.2024
Marketing Consultant - HiveMinds, Madison World
04.2023 - 10.2023
Account Manager, Marketing - HiveMinds, Madison World
07.2022 - 04.2023
Digital Marketing Specialist - HiveMinds, Madison World
05.2021 - 07.2022
Digital Activation Team Lead - DeltaX
03.2019 - 05.2021
IMT Ghaziabad - PGDM, Marketing
07.2018 - 09.2020
Civil Engineer - BLK & Sons Ltd
07.2015 - 12.2017
UPTU - B.tech, Civil Engineering
08.2011 - 07.2015