Shubhra Shalini

- Spearheading the innovative, creative ideas to differentiate the brands with contemporary and relevant messaging

- With creative ideas, strategic approach, and segmented campaigns – lodged overall Revenue growth at 61% with 27% buyer growth

- Initiated and established entire CRM process (Email, SMS, and WhatsApp) for Tanishq, EP, Zoya and Mia Brands – added to ~56% increase in Incremental Revenue.

- Personalized and segmented campaigns for Dormant customers, resulted in dormancy winback from 0.89 to 1.57%

- New Customer Acquisition with an ROI of 13X

- Leveraging the best available technology, platform for a smother, much- efficient user journeys such as ADOBE, SFMC

- Multiple Stakeholders including CXOs & vendors Management

· Branding - Conceptualized entire process of refreshing brand

· Email Marketing - Conceptualized and performed various email marketing campaigns with personalized content for different target audience and analyzing outcome upon completion. Competent with tools such as Netcore

· Established end- to- end process of collecting and nurturing leads being generated through website

· Content ideation to give the website contemporary tonality and keep it in congruence with organization's vision

· Conceptualization and strategy- building for an all- encompassing Digitally Launched Campaigns for product launches including work on consumer funnel, content frequency, segmentation, targeting, positioning, implementation and analytics.