Shushant Kumar

Working in the Campaign Operations team, I am responsible for handling end-to-end campaign management of online digital campaigns across platforms. This includes end-to-end campaign management of direct and programmatic campaigns on CPM, CPD, and CPC.
The end-to-end campaign management project includes: client servicing, account management, complete campaign trafficking, optimization, and looking after campaign deliveries and invoicing after the successful completion of campaigns.
• Ad servers/Platforms used: DFP (Ad Manager) and SFDC (HT's own in-house ad serving and campaign management tool).
Help in building internal Customer Data Products for better performance and cost-benefit.

• Strategize Internally Marketing and cross Promotion execution with
Operation.
Guiding the team to prepare the data points for multiple clients and agencies.
Optimization of campaigns to achieve client KPIs.
• Building the audience cohorts with the help of Lotame and Mix Panel.

• Campaign trafficking: includes setting up display ad campaigns on DFP (primarily) for Web, Mobile web, Android, and iOS devices.
The display ad campaign includes standard and rich media banners, roadblocks, and banners across platforms.
Using DFP for regular monitoring and optimization of campaigns to achieve their performance goals.
Great experience and exposure in handling big clients and yearly deals, both domestic and international.

The end-to-end campaign management project includes: client servicing, account management, complete campaign trafficking, optimization, and looking after campaign deliveries and invoicing after the successful completion of campaigns.
It also involves debugging, troubleshooting display campaign issues, and resolving them.
• Campaign trafficking: includes setting up display ad campaigns on DFP (primarily) for web, mobile web, Android, and iOS devices.
The display ad campaign includes standard and rich media banners, roadblocks, and banners across platforms.
Using DFP for regular monitoring and optimization of campaigns to achieve their performance goals.