Shushil Meel
Gurugram
Summary
Strong knowledge on PPC, SEM.Programatic Advertising Ability to strategize and Plan Digital Marketing activities to achieve companies marketing goals. Always aimed for collaborative work across multi-functions to manage and ensure clients requirements are met. Team player with focused on completing tasks on time that matches or exceeds clients' expectations. Dependable Analyst with track record of success in field, attention to detail and proactive mindset. Seeks opportunities to improve processes and workflows for team benefit. Conscientious, hardworking and excels at multitasking in fast-paced environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Analyst
Annalect India
Gurugram
05.2022 - Current
- Monthly reconciliations on prisma for Direct buy and Programmatic campaigns and EOC reconciliations which is performed for billing purposes.
- Reporting exposure from platforms like Campaign Manager 360, Display and Video 360, Double Verify, Sky portal, Amazon prime, All4,xandr and ITV platform.
- Performing adhoc task related to the above mentioned platforms .
- Ability to manage multiple clients across the globe at one time and have acted as a team representative for Programmatic , AV programmatic, and Direct buy reporting team.
- Working with the media plans and reporting numbers to the planners accordingly.
Digital Marketing Executive
Adusus
07.2020 - 05.2022
- Build, plan and implement the overall digital marketing strategy
- Stay up to date with latest technology and best practices
- Oversee all the company's social media accounts
- Manage and improve online content, considering Google Adwords and Google Analytics
- Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates
- Creating Goals
- Checking Audience, Acquisition, Behavior reports
- Setting up Accounts, properties, views
- Creating Dashboards by combining individual reports
- Tracking real time overview.
Digital Marketing Executive
E-Digital
12.2018 - 03.2020
- Suggest or implement improvements in areas like PPC, social media, google AdWords and analytics, and website design
- Improve and manage company branding, increase client engagement and communications
- Improve business site's Google ranking by adding new keywords, analysing and optimizing web pages
- Creating Ads with effective title, description, landing pages and increasing quality score
- Create, manage, and analyze all Ad campaigns across Search Engines (especially Google AdWords to ensure acquisition and conversion goals are met
- Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for assigned SEM Accounts
- Analyze keyword costs, ad copy, landing pages, and cost per conversion
- Identify and inform management of opportunities, potential risks, and other key issues
- Manage SEM campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics
- Various Bidding Models CPA, CPM, CPC
- Maintain & Monitoring Keyword Bids, Accounts Daily & Monthly Budget Caps, Impression Share, Quality Score, And Other Important Accounts Metrics
- Performing Keywords Research & Analysis.
Key Account Manager
Mailkoot
04.2018 - 08.2018
- Acquire a thorough understanding of key customer needs and requirements
- Serve as the link of communication between key customers and internal teams
- Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
Operations Manager
Way2Online
12.2016 - 01.2018
- Spearheading entire gamut of operations related to planning and execution of campaign, ensuring that every campaign has been completed in adherence with Hygiene before deploying mailers.
Education
PGDBM, Marketing And HR -
DHRUVA COLLEGE OF MANAGEMENT
04.2017
B.Com, Marketing -
Modern College of Arts Commerce & Science
04.2014
Skills
- PPC
- SEM
- Google Analytics
- Google AdWords
- Campaign Management
- Seo
Certification
- Workshop on Indian Financial Market
- Management Development Program on Workforce Diversity Management Challenges and Opportunities
- Advance Digital Marketing Course, 09/2018 - 12/2018
Languages
- English
- Hindi
- Punjabi
Hobbies and Interests
- Cricket
- Reading
- Cooking
Projects
ACADEMIC PROJECT, Results showed that people are more inclined to Coca-Cola products rather than to the other products that are there in the market., Company should conduct detailed Demand survey at regular intervals to know the unique needs and requirements of the customer.
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Analyst
Annalect India
05.2022 - Current
Digital Marketing Executive
Adusus
07.2020 - 05.2022
Digital Marketing Executive
E-Digital
12.2018 - 03.2020
Key Account Manager
Mailkoot
04.2018 - 08.2018
Operations Manager
Way2Online
12.2016 - 01.2018
PGDBM, Marketing And HR -
DHRUVA COLLEGE OF MANAGEMENT
B.Com, Marketing -
Modern College of Arts Commerce & Science
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