SHUVADEEP CHATTERJEE
Kolkata
Summary
Performance-driven Digital Marketing Leader with 8+ years of Google Ads experience and 3+ years of people management, specializing in PPC, SEM, Paid Social, Programmatic, Apple Ads, and Email Marketing. Proven track record of driving revenue, ROAS, and scalable growth across B2B and B2C accounts. Experienced in leading 10-member cross-channel teams, delivering white-glove agency support, and executing end-to-end campaign strategy across Google Ads, Meta, LinkedIn, TikTok, Snapchat, Simpli.fi, and The Trade Desk.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Team Lead
AffinityX Global Private Limited
Pune
11.2023 - Current
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Onboarded new clients to work with them as Sub Agency
- Monitored team performance against targets, taking corrective action where necessary.
- Supported the manager in developing plans for future projects, initiatives and objectives.
- Handling a team of 10 FTE who is working on different DSP platform like PPC, Paid Social [FB, Linked IN, Twitter], Programmatic Ads [TTD & Sifi, DOOH], Email Marketing, Apple Ads
- Faciliate WBR’s, MBR’s with Client Mediator for Revenue growth
- Implemented training programs to upskill team members on the latest industry tools and best practices.
- Worked closely with clients throughout the entire lifecycle of their campaigns from onboarding to launch and post-launch optimizations and management.
- Maintained up-to-date knowledge on the latest trends in digital advertising industry through attending conferences and reading relevant blogs and articles.
- Provided guidance and support on various aspects of client accounts such as creative development, campaign management and performance analysis.
- Provided strategic guidance on best practices in digital media planning and buying based on insights from research studies and competitive analysis reports.
POD Specialist
Regalix India Private Limited [Google Vendor]
Hyderabad
07.2021 - 11.2023
- Developed and implemented specialized procedures for customer service operations.
- Generated reports to track performance metrics of team members.
- Researched and analyzed customer feedback to identify areas of improvement.
- Coordinated with other departments to ensure efficient workflow processes.
- Assist the team lead in providing direction, mentoring, and coaching to team members. Lead by example and inspire the team to perform at their best.
- Assist in resolving conflicts or challenges that may arise within the team. Offer creative solutions and encourage a positive and collaborative work environment.
- Collaborate with the team lead to coordinate and delegate tasks, ensuring that work is evenly distributed and deadlines are met. Help establish and monitor project timelines and milestones.
- Facilitate effective communication within the team and act as a liaison between team members and the team lead. Ensure that important information is shared and understood by the entire team.
- Working with GCS Agencies and providing end to end support & consultation with revenue generation over 2 Million USD quarterly
- Working on Partner badges for agencies based on the criteria metrics
Senior Consultant - UMM
Regalix India Private Limited [Google Vendor]
Hyderabad
07.2018 - 06.2021
- Provided strategic guidance to clients on best practices for business operations.
- Developed detailed project plans and timelines to ensure successful completion of projects.
- Conducted in-depth research into industry trends and competitor activities.
- Handling over 200 Google Ads account quarterly and running their campaigns effectively.
- Used data to build strategies for targeting specific markets and consumer demographics.
- Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in the dynamic landscape.
- Working on campaign creation for UMM clients. Also handling their day to day issues & opportunities to improve campaign performance.
- Working on Analytics reporting and conversion tracking focusing on different funnels.
Quality Analyst
Teleperformance India Private Limited
Jaipur
07.2016 - 02.2018
- Conducted root cause analysis to investigate the source of problems in production process.
- Reviewed and analyzed customer feedback to identify areas of improvement in product quality.
- Led process improvement projects that helped operations meet and exceed quality standards and streamline processes to reduce cost
- Created and revised procedures, checklist and job aids that resulted in process consistency and reduced error disputes
- Problem resolution root cause analysis
- Created training manuals, trained and provided technical support/feedback/coaching for a group of 30 plus temporary employees for a six month period during a surge of business
- Monitored emails and outbound calls made and received by various operation teams and provided feedback to improve their client experience
- Preparing client documents for Weekly, Monthly and Quarterly reviews based on performance, audits and job aids
- Conducting process trainings, TNA, TNI
- Preparation of Top Call Drivers and conducting refresher sessions for MQ & BQ associates
Customer Support Executive
Teleperformance India Private Limited
Jaipur
04.2016 - 07.2016
- Provided detailed information about products and services.
- Resolved customer issues in a timely manner.
- Followed company regulations, policies and processes.
- Established trusted relationships with service users for enhanced customer support.
- Provided outstanding customer support by answering queries, solving issues and resolving complaints
Education
Bachelor of Commerce - Accountancy
Sikkim Professional University
Gangtok07-2023
High School Degree NIOS - Commerce
Indira Education Society
Kolkata10-2012
ICSE - General
Monalisa English School
Kolkata03-2009
Skills
- Google Ads management
- Performance monitoring
- Team leadership
- Strategic planning
- End to end campaign management
- Meta Ads management
- Programmatic Ads management
- Conducted Training
- Process improvement
- Paid search campaigns
- Affiliate marketing
- Copywriting expertise
- Marketing campaign strategy
Certification
- Google Ads Certified [Search, Display, Youtube, Shopping & Performance Max
- Meta Ads Certified [Facebook & Instagram]
- Linked IN Ads Certified
- Apple Ads Certified
Languages
- Bengali
- English
- Hindi
Timeline
Team Lead
AffinityX Global Private Limited
11.2023 - Current
POD Specialist
Regalix India Private Limited [Google Vendor]
07.2021 - 11.2023
Senior Consultant - UMM
Regalix India Private Limited [Google Vendor]
07.2018 - 06.2021
Quality Analyst
Teleperformance India Private Limited
07.2016 - 02.2018
Customer Support Executive
Teleperformance India Private Limited
04.2016 - 07.2016
Bachelor of Commerce - Accountancy
Sikkim Professional University
High School Degree NIOS - Commerce
Indira Education Society
ICSE - General
Monalisa English School