Shuvasree Chakraborty
Senior Analyst
Bengaluru
Summary
Data Analyst with 4+ years of experience in campaign analysis, IT solutions, and manufacturing industries. Proficient in Python, PySpark, SQL, and advanced data visualization tools like Power BI and Tableau. Skilled in data-driven strategies to enhance business performance and drive impactful results.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
SENIOR ANALYST
MIQ DIGITAL
1 2022 - Current
- Analyze millions of data points across campaigns to come up with innovative targeting strategies and drive impactful results.
- Pitch creative ideas and RFPs (Request for Proposal) for existing & new clients respectively. The RFPs were instrumental in solidifying the relation with MIQ
- Create dashboard using GDS and Tableau and automate existing processes within the team to reduce TAT (Turnaround Time)
- Worked on event-based insights like Thanksgiving, Valentines Day etc.For verticals like liquor, chocolate etc which helped MiQ to gain incremental dollars from the client and this in turn benefitted the client
- Targeted the channel switchers for NFL matches with ads to bring them back to the marches by analyzing game trends, audience profiles, geo trends, campaign performance & share of voice. This helped in brand endorsement for a popular chocolate manufacturer
- Developed strategies using tv data feed tailored to use in a particular demographics. This enabled us to generate proprietary content without relying on third party sources and cookies
- Created digital out of home brand awareness strategies for a multinational financial firm.
SALES DATA ANALYST
VIENNA IT SOLUTION PVT LTD
03.2021 - 01.2022
- Responsible for reliable and up to date CRM data; helped the IT team in managing and maintaining the CRM data
- Perform secondary research on leads and prospects that helped the Sales and Pre-Sales directors in client conversion
- Prepare weekly dashboards on in-house BI tool
- Perform analysis on campaign and online marketing
- Played a pivotal role in R&D to cater insights that helped reach specific goals.
SALES ANALYST
SHYAMSTEEL MANUFACTURING LIMITED
02.2020 - 07.2020
- Collect data, highlight and act upon gaps to help business
- Monitor primary and secondary sales and provide insights to increase sales
- Dealer level Penetration and Performance report are prepared from scratch and incorporated into CRM
- Analyze employees' attendance and performance
- Maintain and train a team and play an important role between the management and sales.
ANALYTICS CONSULTANT
SIBIA ANALYTICS & CONSULTING
02.2019 - 01.2020
- Analyze tv viewing behavior using K means and bisecting K means algorithm and grouped audience into cluster based on their content consumption pattern and into households based on their IP address for famous TV corporation in South-east Asia
- Created Defaulter score using Logistic Regression for a start-up business that provides loans to drivers
- Created dashboard in Power BI on Health data for a government project. This in turn helped the company in securing a long-term project with the Government
- Created dashboard on in-house BI tool and Tableau on the production of Cement and Steel Industries for a known Cement Corporation
- Participate in hiring and onboarding process.
Education
Master of Science - Statistics
PONDICHERRY UNIVERSITY
PONDICHERRY 04.2016 - 04.2018
Bachelor of Science - Statistics
UNIVERSITY OF CALCUTTA
Kolkata 03.2013 - 03.2016
Skills
Python
PySpark
SQL
Power BI
Tableau
Google Data Studio
Data Analysis
Machine Learning
Knowledge of business domain
Data Modeling
Research
Statistical Modelling Of TRM Score For Leukemia Patients During Induction Treatment - The treatment related mortality (TRM) scores for AML and ALL cases are constructed by using artificial neural network (ANN) and the overall survival (OS) of the patients are measured.
Timeline
SALES DATA ANALYST
VIENNA IT SOLUTION PVT LTD
03.2021 - 01.2022
SALES ANALYST
SHYAMSTEEL MANUFACTURING LIMITED
02.2020 - 07.2020
ANALYTICS CONSULTANT
SIBIA ANALYTICS & CONSULTING
02.2019 - 01.2020
Master of Science - Statistics
PONDICHERRY UNIVERSITY
04.2016 - 04.2018
Bachelor of Science - Statistics
UNIVERSITY OF CALCUTTA
03.2013 - 03.2016
SENIOR ANALYST
MIQ DIGITAL
1 2022 - Current
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