Python
Shuwaitha Sri
Data Analyst And Digital Market Expert
Chennai,Tamil Nadu
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Expert digital marketing with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.With around 8 years of experience in Market.
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Digital Marketing Specialist and Data Analyst
Sharaa Info Developers
11.2023 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Created social media content with innovative brand messaging to support new product launches.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Optimized website content and images to improve search engine rankings.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Devised effective link-building campaigns to increase website authority and visibility.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Digital Marketing Executive
Libertaa
09.2019 - 07.2023
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Created email blast campaigns to target key customers.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
- Supported new client acquisition with superior strategy and world-class presentations.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Data Analyst Consultant
Wipro Technologies
11.2014 - 06.2018
- Produced monthly reports using advanced Excel spreadsheet functions.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Designed and implemented tools to support strategic value chain optimization initiatives.
- Upheld security and confidentiality of documents and data within area of responsibility.
- Synthesized complex analytics-derived insights into easy-to-understand, actionable recommendations for business users.
- Developed required policies and procedures that reflected actual goals, tasks and workflows, while meeting all regulatory compliance requirements.
- Identified, analyzed and interpreted trends or patterns in complex data sets.
- Tested data prediction algorithms based on historical data.
- Used statistical methods to analyze data and generate useful business reports.
- Participated in requirements meetings to understand business needs.
- Utilized data visualization tools to effectively communicate business insights.
- Documented effective and replicable methods for extracting data and organizing data sources.
- Worked with business intelligence software and various reports to glean insights into trends and prospects.
- Collaborated with business-unit leaders to identify and prioritize problems.
- Deployed predictive analytics models to forecast future trends.
- Collaborated with stakeholders to identify business needs and data sources.
- Assisted with creating data cubes and OLAP models to improve data analysis.
- Implemented business intelligence solutions to increase operational efficiency.
- Created data models to support decision-making processes.
- Developed data mining algorithms to identify and classify patterns in data.
- Generated standard and custom reports to provide insights into business performance.
Education
No Degree - Data Science
IIT -Madras
Chennai 04.2001 -
Post Graduate Diploma in International Business -
Annamalai University
Chennai 04.2001 -
Bachelor of Engineering Technology - Computer Engineering
Anna University
Chennai 04.2001 -
High School Diploma -
St.mary's
Chengalpattu 04.2001 -
Skills
Social Media Marketing
Market Research and Analysis
Delivering Presentations
Budget Development
Digital Marketing Management
Content Creation
Stakeholder Management
Strategic Planning
Campaign Planning
Customer Segmentation
HTML Programming
Creative Problem-Solving
Relationship Building
Project Management
Video Editing
Campaign Execution
Data Analytics
Social Media Tools
Digital Marketing
Web Analytics
Data Analysis
Customer Relationship Management (CRM)
Graphic Design
Team Leadership
MailChimp
SEO
Software
Sql
Power BI
QLIK
Certification
ITIL FOUNDATION V3
singing
I have participated in top TRP television shows and also have experience in singing on stage performances.
Timeline
Digital Marketing Specialist and Data Analyst
Sharaa Info Developers
11.2023 - Current
MASTERS IN DATA SCIENCE
10-2023
Digital Marketing Executive
Libertaa
09.2019 - 07.2023
ITIL FOUNDATION V3
05-2017
Data Analyst Consultant
Wipro Technologies
11.2014 - 06.2018
No Degree - Data Science
IIT -Madras
04.2001 -
Post Graduate Diploma in International Business -
Annamalai University
04.2001 -
Bachelor of Engineering Technology - Computer Engineering
Anna University
04.2001 -
High School Diploma -
St.mary's
04.2001 -