SHVETA SHARMA
New Delhi
Summary
Accomplished marketing head with 20 years of experience driving impactful marketing and brand strategies in luxury lifestyle, retail, and B2B sectors. Recognized for expertise in brand transformation, customer-centric campaigns, influencer engagement, and omnichannel marketing. Skilled at enhancing brand equity and fostering business growth through data-driven insights, effective team leadership, and innovative approaches. Currently leading marketing for Grohe and American Standard (LIXIL India), with a track record of pioneering 360 campaigns, rebranding initiatives, and influencer-powered digital projects that have significantly boosted market share and brand recognition. Known for blending creative vision with strategic acumen to create enduring brands that resonate with audiences.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Marketing Leader – India & Subcon
LIXIL India (Grohe & American Standard)
09.2023 - Current
- Launched a comprehensive 360 brand campaign that significantly enhanced brand awareness and expanded market presence
- Spearheaded a successful rebranding initiative that improved brand recall and drove consistent year-over-year growth
- Led a cross-functional content strategy resulting in a substantial increase in customer engagement across multiple channels
- Oversaw the creative direction and operational setup of luxury retail spaces and brand experience centers across India
- Directed key digital transformation efforts including influencer collaborations, direct-to-consumer programs, and immersive digital store experiences
Leader – Business Development & Strategic Alliances
LIXIL India
06.2018 - 08.2023
- Managed key accounts: Taj, Marriott, CPWD, AAI, AIIMS, Google, DLF, Godrej.
- Forged a $1.2M distribution alliance with Ultratech and led co-branding efforts with Saint Gobain and Racold.
- Designed and executed specifier engagement programs like Design Deep Dive and LIXIL Mentorship.
- Drove business growth through deep government liaisoning, specifier relationships, and architect-focused outreach.
Manager – Architecture Services
AkzoNobel India (Dulux Paints)
08.2014 - 06.2018
- Boosted architectural channel sales through relationship-building with top A&D firms.
- Led a national team targeting infrastructure giants like NTPC, DMRC, CPWD, Wave Infra.
- Created market pull through targeted architect engagement and product specification strategy.
Zonal Business Development Manager – North
Kohler India
09.2008 - 07.2014
- Spearheaded architectural and retail channel development across North India.
- Handled prestigious accounts including Commonwealth Games, Delhi ATC, Mohali & Goa Airports.
- Drove brand preference through exclusive programs like Pecha Kucha Delhi and architect networks.
Manager – Sales
Ecophon (Saint-Gobain)
09.2006 - 09.2008
- Managed sales team and expanded market presence for acoustical ceiling products.
- Presented solutions to architects and interior designers and drove demand generation.
Regional Sales Executive
Armstrong World Industries
04.2005 - 09.2006
- Acquired new accounts and maintained key client relationships in Delhi NCR.
- Delivered sales presentations and resolved customer service issues.
Education
Advanced Digital Marketing -
UpGrad (MICA)
Leadership & Change Management - undefined
IIM Ahmedabad
PGDBM - Marketing
Jagan Institute of Management Studies
B.Sc - Computer Science
Delhi University
BIT - undefined
IGNOU
Skills
- Brand Strategy & Positioning
- Integrated Marketing Campaigns (360 / Digital / BTL)
- Influencer & Specifier Engagement
- Retail & Trade Marketing
- Strategic Partnerships & Alliances
- Luxury & Lifestyle Experience Design
- Team Leadership & Cross-Functional Collaboration
- Business Development & Key Account Management
Accomplishments
- LIXILian of the Year (2020–21) – Highest company honor across LIXIL India.
- Conceptualizing, Designing, Cost Analysis and Execution of Lixil Experience Centre Mumbai and Delhi
- Led strategic alliances with Ultratech, Saint Gobain, and Racold
- Conceptualized and delivered TLS Virtual, Digital Stores, and Mentorship Programs.
- Delivered landmark projects: Central Vista, IIT Delhi, LIC Jeevan Bharti.
Certification
Advanced Diploma in Digital Marketing from MICA (upGrad)
Leadership in Change Management (IIM, Ahmedabad)
Timeline
Marketing Leader – India & Subcon
LIXIL India (Grohe & American Standard)
09.2023 - Current
Leader – Business Development & Strategic Alliances
LIXIL India
06.2018 - 08.2023
Manager – Architecture Services
AkzoNobel India (Dulux Paints)
08.2014 - 06.2018
Zonal Business Development Manager – North
Kohler India
09.2008 - 07.2014
Manager – Sales
Ecophon (Saint-Gobain)
09.2006 - 09.2008
Regional Sales Executive
Armstrong World Industries
04.2005 - 09.2006
Leadership & Change Management - undefined
IIM Ahmedabad
PGDBM - Marketing
Jagan Institute of Management Studies
B.Sc - Computer Science
Delhi University
BIT - undefined
IGNOU
Advanced Digital Marketing -
UpGrad (MICA)
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