Shweta Abhang
Mumbai
Summary
Strategic Event & Partner Marketing Manager with 7+ years of experience in field marketing, event strategy, SaaS demand generation, and business development. Expertise in driving pipeline growth and brand visibility through high-impact B2B events (trade shows, webinars, masterclasses). Skilled in navigating US and APAC market dynamics, generating measurable ROI, and contributing to 25%+ pipeline acceleration in new markets. Proven ability in event planning, partner engagement, and market analysis.
Overview
7
7
years of professional experience
Work History
Marketing Manager – Events & Partnership
Fyle
07.2023 - Current
- Directed and executed global B2 events, including trade shows and virtual conferences in US and APAC, contributing over $1M in qualified pipeline.
- Increased lead conversion rates by 20% through data-driven event strategies and post-event nurturing using HubSpot, Sendgrid, Cvent, RainFocus etc.
- Managed end-to-end event processes, including logistics, partner coordination, and post-event analysis, resulting in a 30% increase in event-generated leads.
- Collaborated closely with product and sales teams to align event marketing strategies with business objectives, supporting deal acceleration and pipeline growth.
Assistant Manager – GTM APAC & Partner Marketing
Zycus Infotech Private Limited
06.2021 - 07.2023
- Spearheaded Virtual Horizon , a flagship global virtual event with a budget of $70K, generating 40+ new opportunities worth $4M+ in potential deals.
- Delivered a 30% increase in conversion rates through targeted marketing campaigns across LinkedIn, email, and ABM platforms such as 6Sense.
- Led event sponsorship and partner management efforts for high-profile US-based trade shows, creating a 25% contribution to demand generation in new markets.
- Optimized event performance and pipeline growth by leveraging analytics and tracking tools, consistently improving ROI by 20% across major events.
- Orchestrated events and initiatives such as Zycus PRO-Talks and the Procure-Ace Community , resulting in significant market engagement and presence.
- Collaborated with sales teams to align marketing efforts, resulting in higher-quality leads and improved pipeline velocity.
Senior Business Development Executive
Zycus Infotech Private Limited
06.2020 - 06.2021
- Worked closely with Regional Sales Managers to identify and develop business opportunities in Southeast Asian markets.
- Generated 300+ high-quality leads through targeted outreach, contributing to a 20% revenue increase in the region.
- Engaged with prospects to promote Zycus' A.I.-Powered Procurement solutions, driving a 15% increase in qualified leads and expanding the company's market presence.
- Played a key role in supporting deal acceleration through detailed market analysis and client engagement strategies.
Business Development Manager
Ufaber Edutech Pvt Ltd
07.2019 - 06.2020
- Managed the enrollment pipeline, achieving 40% monthly growth for an online education platform through strategic sales initiatives.
- Improved session quality and process compliance, resulting in a 30% increase in student satisfaction.
- Collaborated with the strategy team to support product evolution and future business scaling.
Marketing Manager
Blockon Capital
03.2019 - 07.2019
- Organized blockchain conferences, summits, and award functions in Southeast Asia, driving 50% increase in event attendance.
- Managed sponsorships and clientele, achieving 15% increase in sponsorship revenue for Eventapple featured events.
Business Development Manager
Singapore South Asian International Film Festival
07.2018 - 11.2018
- Achieved a 20% increase in sponsorship revenue through strategic client pitching and relationship building.
- Boosted ticket sales by 25% through effective online and on-ground marketing strategies targeted at South Asian audiences.
Education
MBA - International Business
ERC Institute - University Of Greenwich
Singapore04.2019
Bachelor of Mass Media - Advertising
Bhavan's College - University of Mumbai
Mumbai02.2017
Skills
- Global Event Management: Trade Shows, Webinars, Roadshows, Virtual Events
- B2B SaaS Expertise: Demand Generation, Brand Building
- Market Expertise: US Market Dynamics, Partner Engagement, New Market Entry
- Strategic Planning: Event Strategy, Lead Nurturing, ROI Optimization
- Cross-Functional Leadership: Collaboration with Sales, Product, and Marketing Teams
- Data-Driven Optimization: Event Performance Analysis, Sales Funnel Acceleration
Accomplishments
- Scaling New Heights Event (Orlando 2024): Led event planning as partner-level sponsor, managing a $90K budget and generating 365 hot leads, contributing to over $1.5M in pipeline.
- Zycus Virtual Horizon Event: Managed $70K budget and delivered 40+ qualified leads, generating a pipeline worth $3M+.
Timeline
Marketing Manager – Events & Partnership
Fyle
07.2023 - Current
Assistant Manager – GTM APAC & Partner Marketing
Zycus Infotech Private Limited
06.2021 - 07.2023
Senior Business Development Executive
Zycus Infotech Private Limited
06.2020 - 06.2021
Business Development Manager
Ufaber Edutech Pvt Ltd
07.2019 - 06.2020
Marketing Manager
Blockon Capital
03.2019 - 07.2019
Business Development Manager
Singapore South Asian International Film Festival
07.2018 - 11.2018
MBA - International Business
ERC Institute - University Of Greenwich
Bachelor of Mass Media - Advertising
Bhavan's College - University of Mumbai
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