Summary
Overview
Work History
Education
Skills
References
Timeline
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Shweta Aglawe

Shweta Aglawe

Mumbai

Summary

Strategic B2B Marketing Professional with 11+ years of experience in demand generation, go-to-market (GTM) strategy, field marketing, and integrated campaign management across the APAC and EMEA regions. Proven expertise in planning and executing multichannel marketing programs, including Account-Based Marketing (ABM), digital campaigns, and end-to-end event management. Demonstrated success in building scalable partner marketing frameworks, managing channel relationships, and optimizing marketing performance through data-driven decision-making. Recognized for improving marketing ROI, accelerating lead conversion, and contributing to long-term business growth through strategic execution.

Overview

11
11
years of professional experience

Work History

Global Marketing Consultant

Chain IQ
Mumbai
01.2021 - Current
  • Reporting directly to the Global Head of Marketing; led the development and execution of strategic marketing initiatives across APAC and EMEA regions.
  • Managed end-to-end integrated marketing programs across multiple channels including digital marketing, webinars, trade shows, partner programs, and virtual/in-person events to drive pipeline and sales growth.
  • Designed and executed demand generation programs, leveraging digital campaigns and account-based marketing (ABM), resulting in a 20% increase in qualified lead volume.
  • Implemented targeted ABM campaigns for key enterprise accounts through a mix of email marketing, paid digital media, and in-person events.
  • Partnered with cross-functional teams including sales and design to create impactful marketing collateral such as landing pages, email templates, campaign assets, and sales enablement materials.
  • Built and deployed data-driven marketing strategies that led to a 35% increase in qualified pipeline within a year, improving lead quality and conversion rates.
  • Directed regional field marketing operations, ensuring alignment with global go-to-market strategy and sales objectives to drive lead generation.
  • Oversaw marketing budgets, negotiated with vendors, and ensured seamless execution of annual events and webinars, including company-hosted and third-party trade shows.
  • Managed vendor contracts and event budgets, optimizing spend and improving event ROI by 20%.
  • Achieved 30% growth in marketing-generated leads through effective event marketing strategies and execution.
  • Led B2B social media strategy on LinkedIn to enhance brand visibility and support lead generation, resulting in a 25% increase in engagement and improved pipeline.

Marketing Manager

Printronix
Mumbai
07.2019 - 01.2021
  • Reported to the Head of Marketing and Country Head of India; led partner and channel marketing initiatives aligned with overall business growth strategy.
  • Developed and implemented co-branded partner marketing campaigns to support channel sales objectives, resulting in increased partner-sourced pipeline and customer acquisition by 30%.
  • Designed and executed revenue-generating joint marketing programs with key channel partners, contributing to business expansion and meeting quarterly revenue targets.
  • Executed strategic channel marketing plans, lead-generation campaigns, and partner prospecting initiatives to increase visibility and market penetration.
  • Managed marketing budgets and maintained detailed forecasts of all campaign spend, ensuring alignment with ROI and strategic goals.
  • Built and nurtured strong relationships with regional and national channel partners, enhancing collaboration and driving mutual revenue growth.
  • Identified, evaluated, and onboarded high-potential strategic partners to expand geographic reach and enter new vertical markets.
  • Developed and launched channel partner enablement programs, including incentive schemes, training modules, and co-marketing resources to improve partner engagement and loyalty.
  • Provided ongoing support to partners on branding, messaging, and promotional execution, ensuring consistency with corporate brand guidelines and marketing best practices.

Marketing Manager

SmartCirqls Infotech
Mumbai
01.2019 - 07.2019
  • Led end-to-end execution of both online and offline marketing initiatives for the entire channel partner ecosystem.
  • Developed and implemented full-funnel B2B marketing strategies that increased qualified website traffic by 45% through SEO, paid media, and content-driven campaigns.
  • Managed and executed a strategic content calendar, producing high-value assets such as whitepapers, webinars, eBooks, case studies, and infographics to support lead generation.
  • Developed and executed targeted PPC strategies aligned with buyer personas, increasing qualified lead generation by 30%.
  • Spearheaded integrated LinkedIn social media campaigns, driving a 30% increase in followers and a 20% uplift in engagement, contributing to brand visibility and pipeline growth.
  • Conducted A/B testing on ad copy and landing pages to improve Quality Scores and campaign ROI.
  • Used Google Ads, Google Analytics, and Keyword Planner to track performance and adjust bids for maximum impact.
  • Created and optimized 40+ landing pages in collaboration with design and UX teams, improving form fill rates by 25% and enhancing user experience.
  • Planned and delivered hybrid marketing events and webinars, contributing to a 30% acceleration in sales pipeline.
  • Supported large-scale event logistics and vendor management, including coordination for Gartner-hosted events and conducting post-event performance analysis.
  • Managed marketing databases to support lead generation, campaign targeting, and collateral development; also handled social media scheduling and vendor coordination.
  • Assisted in website revamp projects by coordinating with external web development agencies and ensuring alignment with brand guidelines and SEO standards.

Marketing Specialist

Aveva
Mumbai
12.2017 - 12.2018
  • Managed end-to-end marketing campaigns using HubSpot and third-party agencies, resulting in a consistent flow of qualified leads.
  • Planned, organized, and executed AVEVA Day events across multiple cities in India, enhancing brand visibility and customer engagement.
  • Spearheaded participation in industry trade shows and conferences, increasing lead generation and market presence.
  • Executed automated email nurture campaigns using Eloqua, improving lead conversion rate.
  • Developed and implemented targeted regional marketing programs, including digital campaigns, email marketing, account-based marketing (ABM), and event marketing, aligned with business objectives resulting in 20% growth in MQL's.
  • Directed comprehensive event logistics including booth design, registration processes, guest list management, accommodation, presentations, and travel arrangements for both on-site and virtual formats.
  • Built and maintained multi-step workflows to support lead scoring, segmentation, and lifecycle marketing, resulting in a 20% increase in MQLs.
  • Created and executed demand generation strategies, including multi-channel digital campaigns and ABM efforts, achieving a 20% increase in qualified lead volume.
  • Oversaw marketing budget allocation and tracking, providing detailed updates to stakeholders to ensure optimal ROI and resource utilization.
  • Produced marketing collateral such as email templates, landing pages, and promotional materials in coordination with creative and content teams.
  • Evaluated event performance through data analysis of key metrics including attendance, lead quality, engagement levels, and conversion rates to refine future marketing strategies.

Digital Marketing Executive

Zycus Infotech
Mumbai
04.2014 - 08.2017
  • Executed multi-channel marketing campaigns targeting enterprise clients using paid, email, and SEO channels.
  • Executed integrated multi-channel marketing campaigns targeting enterprise clients through paid media (Google Ads, LinkedIn Ads), email marketing, SEO, and content marketing strategies.
  • Improved organic website traffic by 40% by implementing keyword optimization, content strategy, and on-page and off-page SEO strategies.
  • Conducted comprehensive keyword research and content optimization, improving SERP rankings for 20+ high-intent keywords.
  • Managed performance-driven paid acquisition campaigns on Google Ads and LinkedIn, achieving a 4.3% click-through rate (CTR) and reducing cost-per-lead (CPL) by 15%.
  • Supported end-to-end campaign execution across digital, event, and email channels, driving lead generation for SME clients across APAC and EMEA.
  • Maintained and optimized website content using WordPress CMS, tracking performance metrics to inform content and UX decisions.
  • Planned and executed 7+ trade events and webinars annually, contributing to a 20% increase in qualified lead volume.
  • Led inbound marketing initiatives including email nurture streams, social media campaigns, and blog content creation tailored for APAC and EMEA markets.
  • Collaborated with sales, digital, and content teams to develop pre-event and post-event communication strategies, increasing lead conversion by 18%.
  • Implemented geo-targeted social media advertising campaigns to promote regional events and increase attendee engagement.
  • Negotiated vendor and supplier contracts to reduce event-related costs and improve overall event ROI and profit margins.
  • Designed and executed robust email marketing workflows for pre-event promotion and post-event follow-up to drive attendee engagement and nurture leads.

Education

MBA/PGDM - Marketing & Operations

IBS
Mumbai
06.2014

B.Tech/B.E. - ECE

JNTU College of Engineering
Hyderabad
05.2009

Skills

  • B2B digital marketing strategy
  • Campaign management
  • Demand generation
  • Field marketing
  • Go-to-market strategy (GTM)
  • Account-based marketing (ABM)
  • Event management
  • Channel and partner marketing
  • Marketing automation (Eloqua, HubSpot, and Marketo)
  • Email marketing, A/B testing
  • Data analysis, reports, and dashboards
  • Website management
  • Market research
  • Marketing analytics (Google Analytics)
  • Social media marketing
  • Content marketing
  • SEO/SEM strategies
  • WordPress
  • CRM systems (Salesforce, Zoho CRM, MS Dynamics)
  • Lead generation
  • Cross-functional collaboration

References

References available upon request.

Timeline

Global Marketing Consultant

Chain IQ
01.2021 - Current

Marketing Manager

Printronix
07.2019 - 01.2021

Marketing Manager

SmartCirqls Infotech
01.2019 - 07.2019

Marketing Specialist

Aveva
12.2017 - 12.2018

Digital Marketing Executive

Zycus Infotech
04.2014 - 08.2017

MBA/PGDM - Marketing & Operations

IBS

B.Tech/B.E. - ECE

JNTU College of Engineering

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Shweta Aglawe