Shweta Bajpai

P&L owner managing 25% of India's topline for Meta across large enterprises, across all products (FB, IG, WhatsApp) managing the C-suite, related industry bodies and interfacing with relevant policy stakeholders to maximize impact and growth

Key achievements:

• Build a 400 MN ARR ad-tech business across BFSI, M&E, travel, and classified for Meta India with a 13-member team over 3 years at a 20% YoY growth rate.
• Drove a 10pp share gain and 20% YoY growth in intent-led verticals via measurement, creator-led push, relationship-based selling, and wallet expansion.
• Build strong influence and relationships at the C-suite level with the largest BFSI institutions, M&E platforms, and proptech players in India to unlock unique business value.
• Business leader on WhatsApp driving $150M ARR, driving solutions, product marketing, and building GTM for India.
• Diversity, Equity, and Inclusion leader for India for 2.5 years.

Acted as the thought partner and chief strategy officer for the Vice President of gTech MediaOps, driving business planning, operational metrics design and measurement, resourcing, and ongoing vendorization, and automation.

Key achievements:

• Lowered service cost per revenue dollar for servicing programmatic account strategy by 15% in a year with successful vendorization and a two-location strategy.
• Through product obviation, helped improve the ROI of the media optimization business from 5x to 6x in one year
• Helped gTech MediaOps enter new geographies for support, such as HK, Taiwan, Greater China, and EMEA.
• Build a brand new 10 member global team by defining the function, recruiting and building a new team brand, structure and charter

Core member of the Tech, Media, and Telecom industry from 2009 to 2016. Built and scaled the push on digital from 2010 to 2016 while co-leading the proprietary center for consumer and customer insight internally. Examples of work done include:

• Sold and executed a digital strategy and business build for a media house, focusing on monetizing digital assets and identifying key digital verticals to enter.
• Market entry strategy for a search engine involving the identification of key digital verticals and a business build plan for select plays
• Led a large sample consumer research study on digital media, media consumption trends, and trends causing the movement across form factors, as well as the impact on advertising spend.
• Co-authored a joint BCG-IAMAI report on the impact of the internet on the Indian economy.