Shweta Barve
KALYAN
Summary
Enthusiastic Mass Communication graduate with two years of writing experience for clients such as Amazon Prime Video, MX Player, and Zee5. Excels in creating engaging content, maintaining brand voice consistency, and applying SEO principles to deliver impactful results. Offers a strong work ethic and superior English grammar skills, with a passion for TV shows and movies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Copywriter
Delmonte
05.2023 - 01.2024
- Analyzed briefs, wrote engaging copies with SEO best practices, edited meticulously, pitched new content ideas and contributed to developing the client's unique voice and tone
- Increased audience growth by 20% through diverse copywriting of content, including articles, eBooks, and more, adhering to best practices
- Boosted search engine rankings by implementing SEO best practices such as keyword research, on-page optimization, and content formatting
- Conducted detailed daily content proofreading using strong grammar and punctuation skills
- Diligently followed internal style guides to develop client's voice and tone
- Showcased high level of self-motivation while managing multiple writing projects simultaneously, ensuring timely delivery and quality of work
Brand Content Writer
Pinkvilla
11.2020 - 07.2021
- Utilized expertise in social media platforms and innovation to craft content for Instagram, Facebook, and Google Stories
- Managed branded content for clients like Amazon Prime Video and MX Player, each article averaging 400K views
- Leveraged the latest entertainment industry insights to generate at least three content ideas for the company's social media platforms, including Instagram, Google Stories, and Facebook, achieving an average of 690k views per story
- Worked autonomously to write compelling social media copies, employing a keen eye for detail in daily editing duties
- Utilized passion for TV shows and movies to craft branded content aligned with each brand's tone
- Achieved 40k average views per piece, demonstrating effective engagement strategies
- Implemented SEO best practices to secure high search engine rankings for branded content
- Thrived in a collaborative working environment sharing ideas, insights, and feedback, while also ensuring a balanced shared task load to foster continuous improvement in communication efforts
- Applied strong decision making skills for developing strategies to create adaptive content daily
- Upload all written content copies via WordPress daily
- Demonstrated flexibility in adjusting writing style to cater to diverse target audiences across various platforms
Content Writing Intern
Digimanic
01.2019 - 07.2019
- As a content writing intern at Digimanic, I contributed to producing up-to-date business news content for startuparticle.com, including features, short-form articles, and listicles
- Effectively prioritised workload and consistently met deadlines to write daily informative and engaging blog articles, leading in a 30% increase in reader engagement
- Displayed enthusiastic and friendly collaboration skills with openness to feedback for continuous improvement.
Content Writer Volunteer
Smile Foundation
02.2019 - 06.2019
- Provided innovative written content for Smile Foundation, aligning with charity values to promote updates, missions, and success stories
- Produced press releases for charity events, partnerships, and community initiatives
- Utilized tools like Canva, Adobe Photoshop, and Adobe Premiere Pro to enhance content with creative graphics and videos.
Content Writing Intern
Flitwebs.com
02.2018 - 06.2018
- At Flitwebs.com, I consistently generated written content, articulating ideas and data effectively, while also contributing to team communications meetings
- Produced written content daily, presenting ideas and data in a meaningful manner, resulting in a 25% increase in blog traffic
- Participated in communications meetings with the team and maintained records of action
- Demonstrated ability to encourage peers during stressful deadlines, improving team morale and content quality.
Education
Master of Arts (Fashion Management) -
University Of Southampton
UNITED KINGDOM12.2022
Bachelor of Mass Communication (Advertising) - undefined
09.2020
Skills
- Social Media Copywriting
- Content Editing
- SEO Optimization
- Content Strategy Development
- Canva
- CMS systems
- Attention to detail
- Team Collaboration
- Enthusiasm and Adaptability
- Adobe Photoshop
Websites
Certification
- Search Engine Optimization
- Advanced Google Analytics
- Sharepoint
- Digital Marketing
Volunteer Experience
Content Writer Volunteer, 02/01/19, 06/01/19, Smile Foundation, Provided innovative written content for Smile Foundation, aligning with charity values to promote updates, missions, and success stories. Produced press releases for charity events, partnerships, and community initiatives. Utilized tools like Canva, Adobe Photoshop, and Adobe Premiere Pro to enhance content with creative graphics and videos.
References
- Matteo Vitulano, mvitulano@dmep.it
- Harish Sharma, Harish@maassha.com
- Shaun Cole, s.r.cole@soton.ac.uk
Publications
Writing Portfolio, shwetabarve.com
Timeline
Copywriter
Delmonte
05.2023 - 01.2024
Brand Content Writer
Pinkvilla
11.2020 - 07.2021
Content Writer Volunteer
Smile Foundation
02.2019 - 06.2019
Content Writing Intern
Digimanic
01.2019 - 07.2019
Content Writing Intern
Flitwebs.com
02.2018 - 06.2018
Bachelor of Mass Communication (Advertising) - undefined
- Search Engine Optimization
- Advanced Google Analytics
- Sharepoint
- Digital Marketing
Master of Arts (Fashion Management) -
University Of Southampton
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