SHWETA BEHRANI

• Conduct comprehensive technical audits to identify and resolve site issues affecting SEO performance - fortnightly.
• Ensure 100% crawling & indexing, and maintain site health by fixing broken links, duplicate content, and redirect errors.
• Optimize website architecture, URL structures, and internal linking to improve crawl efficiency and search rankings.
• Implement schema markup, canonical tags, and other advanced SEO techniques to enhance SERP visibility.
• Collaborate with developers to implement SEO recommendations and troubleshoot technical challenges.
• Manage and utilize tools such as Ahrefs, Moz, Screaming Frog, Semrush, Google Tag Manager and Google search console for technical SEO analysis and implementation.
• Identify and fix crawl errors, XML sitemap issues, and robots.txt conflicts to ensure a seamless search engine experience.
• Leverage tools like Ahrefs, Moz, Semrush, Screaming Frog, GSC and GTM for performance insights and improvements.
• Manage SEO KPIs and tracking dashboards using Power BI.

• Establish brand guidelines and processes for content production. Led digital content strategy ensuring brand alignment across all channels.
• Led BTL activations for retail banking products, including branch and catchment area campaigns, sponsorships, and targeted B2C/B2B engagement initiatives.
• Managed cross-functional teams and agencies for campaign execution, media planning, and creative development.
• Supervised content production, including blogs, videos, and social assets aligned with Brand strategy.
• Oversaw budget allocation, ROI tracking, and post-campaign analytics.

Managed product communication strategies and coordinated traditional marketing initiatives.