SHWETA BHARDWAJ

• Led digital and offline marketing during D2C expansion.
• Pioneered use of AI tools & features like Claude, Chat GPT, Flow, Pomelli into the team.
• Grew Instagram from ~700 to 1100+ followers (~57% growth) in 3 months.
• Tracked performance using Meta Insights and created regular reports.
• Executed influencer meetups, workshops, store events, fashion show.
• Aligned marketing with sales teams of stores across four cities.
• Led photoshoots: creative direction, concept, styling, team coordination.
• Coordinated promotional events to generate buzz around new product launches or initiatives.
• Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
• Pioneered use of AI tools & features like Claude, Chat GPT, Flow, Pomelli into the team.
• Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.

• Planned and executed platform wise social media strategy aligned with brand positioning and seasonal campaigns.
• Managed an end-to-end content calendar across Instagram, Facebook, Youtube, and LinkedIn using Meta Business Suite and scheduling tools.
• Built content buckets (Brand, Product, Customer, Trends) based on audience behaviour and fashion trends.
• Analysed performance using Meta Insights and Instagram analytics and made weekly/monthly reports.
• Worked with A/B testing on creatives, captions, and formats to improve content performance.
• Supported paid campaigns (Meta Ads) :- audience targeting, basic budget allocation, and performance tracking.
• Executed influencer collaborations from shortlisting to coordination and content direction.
• Collaborated on photoshoots mood boards, styling inputs, and ensuring content aligned with brand aesthetics.

• Worked on SEO basics, Google Ads, and PPC campaigns
• Created engaging content for Pinterest, Facebook, and Instagram.
• Tracked social media trends and adapted to attract target follower demographic.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Contributed to video production projects, assisting in scriptwriting and editing tasks for promotional materials and explainer videos.
• Maintained content calendar to prioritize relevant, engaging material output.

• Built a jewellery brand from scratch focused on Indian handcrafted products for global markets.
• Defined brand positioning, pricing, and product strategy.
• Designed collections based on trends and customer insights.
• Managed sourcing, vendor relationships, and production.
• Led marketing through social media, content, and brand storytelling
• End-to-end handled photoshoots (creative direction, photography, editing, product styling).
• Sold through exhibitions, pop-ups, and international B2B + D2C channels (USA, UK, UAE, etc.)
• Built a network of artisans and vendors for scalable production
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
• Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
• Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.

• Developed pricing strategies to improve margins.rends..
• Developed pricing strategies to improve margins
• Onboarded vendors and managed product quality.
• Worked on product shoots and packaging improvements.

Software Tester | Apr 2018 – Nov 2018

• Worked on testing for banking applications with cross-functional teams.

Application Developer | Mar 2016 – Apr 2018

• Assisted in web application development and UX improvements.