Shweta Bhatia
Gurugram
Summary
A Public Relations professional with 10 years of experience executing successful national, multi-industry campaigns. Specializes in strategic messaging, media relations, and brand reputation management to drive engagement. Adept at leading teams to deliver high-impact PR initiatives that align with corporate objectives
Overview
12
12
years of professional experience
Work History
Manager
Ketchum Sampark Pvt Ltd
New Delhi
07.2016 - 04.2019
Associate Manager
Image PR Services Pvt. Ltd.
New Delhi
12.2015 - 06.2016
Associate Senior Consultant
Integral PR
New Delhi
08.2011 - 11.2015
Executive
Value 360 Communications
New Delhi
02.2010 - 04.2011
Sales Officer
Sumiko India Pvt. Ltd
New Delhi
04.2009 - 01.2010
- Was responsible for getting new business for ERP software designed for Pharmaceutical companies
Sales Officer
Sahara India TV Network
Agra
07.2008 - 01.2009
- Was responsible for selling airtime on Sahara Samay UP-Uttarakhand News Channel
Intern
United Spirits Ltd (United Breweries Group)
06.2007 - 08.2007
Education
Master of Business Administration - Marketing And Finance
Rajiv Academy For Technology And Management
Mathura06-2008
B.Com -
Dr. B. R. Ambedkar University
Agra06-2006
12th - Commerce
C.B.S.E Board
03-2003
10th -
C.B.S.E Board
03-2001
Skills
- Event planning and management
- Effective communication
- Crisis management
- Media relations
- Brand messaging
- Market analysis
- Social media strategy
- Documentation and reporting
Projects
- Planned and executed Dettol's CSR campaign Dettol - Banega Swachh India with Ms. Vida Balan in multiple cities
- Organised Culmination event of Gau Kranti Manch Jan Jagriti Yatra at Ramlila maidan with various religious and political leaders
- Planned and executed multiple store launches of METRO Cash & Carry India
- Executed various campaigns for National Restaurant Association of India with Delhi govt. representatives on industry related issues
- Planned and executed launch of 'Jai Kisaan App', a mobile solution from Adventz Group for farmers by late Shri Manohar Parrikar (Ex-CM, Goa)
- Organised 'Teacher's Achievement Award' by Beam Suntory Spirits Ltd consecutively for three editions
- Planned and executed a global media meet-up in Taiwan for MediaTek, the semi-conductor giant
- Executed press-conferences for major shows on Discovery Infotainment channel and Imagine TV
- Managed the launch of 'Barista Lavazza' Annual calendar launch in Italy
- Assisted the launch of Snickers Veg chocolate in India and various pet-care fests in New Delhi, Pune and Hyderabad for MARS INC
- Assisted various store launches for Aditya Birla Fashion&Retail Ltd and new clothing line for Forever21
- Organised an event for Smile Foundation for underprivileged kids at Delhi's various JJ colonies with acclaimed actor Jackie Chan
- Assisted product launches for CASE Construction at BAUMA CONEXPO and EXCON in New Delhi and Bengaluru
- Planned and executed product launch and TV commercial of 'Pulse' candy from DS Group nationally
- Organised various conferences for Indian Orthopaedic Society supported by Johnson & Johnson (DePuy)
- Executed various restaurant launches, book launches and art exhibitions in New Delhi
Languages
- Hindi
- English
Interests
Activities that involve fitness and interpersonal engagement
Affiliations
Manage on-ground events and social media pages for an NGO working with 'Specially-abled kids and young adults'
Timeline
Manager
Ketchum Sampark Pvt Ltd
07.2016 - 04.2019
Associate Manager
Image PR Services Pvt. Ltd.
12.2015 - 06.2016
Associate Senior Consultant
Integral PR
08.2011 - 11.2015
Executive
Value 360 Communications
02.2010 - 04.2011
Sales Officer
Sumiko India Pvt. Ltd
04.2009 - 01.2010
Sales Officer
Sahara India TV Network
07.2008 - 01.2009
Intern
United Spirits Ltd (United Breweries Group)
06.2007 - 08.2007
Master of Business Administration - Marketing And Finance
Rajiv Academy For Technology And Management
B.Com -
Dr. B. R. Ambedkar University
12th - Commerce
C.B.S.E Board
10th -
C.B.S.E Board