Shweta Brijesh

· Develop and implement comprehensive marketing strategies aligned with the hotel's overall business objectives

· Create annual and quarterly marketing plans, ensuring alignment with sales goals and market trends

· Uphold the Radisson Blu brand standards, ensuring consistency across all marketing materials and guest touchpoints

· Enhance brand positioning and visibility in local, national, and international markets

· Oversee the hotel's digital marketing efforts, including social media, email marketing, website content, and search engine optimization (SEO)

· Manage the hotel's online reputation through platforms like TripAdvisor, Google reviews, and social media channels

· Develop strong relationships with local and national media to secure coverage for the hotel's events, promotions, and achievements

· Handle press releases, media kits, and crisis communication when necessary

· Plan and execute promotional campaigns for key hotel services like rooms, restaurants, banquets, and special events (e.g., weddings, corporate meetings)

· Coordinate with internal teams to ensure successful execution of marketing events and activations

· Collaborate closely with the sales team to generate revenue from room bookings, dining, events, and other hotel services

· Analyze market data and identify opportunities for growth and revenue optimization

· Conduct market research to understand customer preferences, competitor activities, and industry trends

· Use guest feedback and data to inform marketing strategies and improve guest experiences

· Build partnerships with local businesses, travel agencies, tourism boards, and influencers to enhance the hotel's visibility and drive bookings

· Work with the hotel's corporate office to align with regional and global marketing initiatives

· Manage the marketing budget, ensuring cost-effective execution of campaigns and projects

· Track and report the ROI on marketing initiatives, making data-driven adjustments as needed

· Lead the marketing team, providing guidance, mentorship, and performance management

· Foster collaboration between departments, such as sales, F&B, and operations, to achieve marketing goals

· Planned and executed marketing campaigns to target groups, areas and wider community

· Preserved brand integrity by monitoring consistency and quality of marketing content.

· Drafting annual marketing strategy

· Drive Marriott Bonvoy Loyalty Program

· Craft strategies to increase property level awareness

· Create and execute property level communication

· Ensure adherence to Marriott guidelines across all channels

· Plan and run campaigns to increase footfall in F&B outlets

· Plan and execute food festivals

· Analysis on consumer behaviour

· Manage agency partners

· Prepare and manage annual budget

· Promoting various amenities through online channels

· Online reputation management

· Influencers and media management

· Managing all social media channels

· Help departments drive Sales and Revenue strategies

· Brand marketing and communications

· Online reputation management

· Content writing, Media relations and influencer management

· Leading brand/hotel launches in different regions

· Preparing media buying/advertising and marketing budgets

· Creative and collateral development

· Managed brands like Mall Of India, Pacific Group, Vivo India, Colorbar Cosmetics and more

· Responsible for additional revenue generation from existing brands

· New business initiative

· Providing integrated communication solutions to clients

· Conduct research and provide insight to the strategy team

· Overseeing and guiding the complete account management team

· Set current and long-term goals for internal teams

· Strengthening relationships with existing and new clients

· Development and implementation of brand strategy

· Conceptualizing and planning the marketing strategy and communication for new and existing products

· Monitoring consumer response to marketing initiatives taken

· Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools/materials

· Allocation, monitoring, review, and appraisal of team members and their work

· Vendor management, briefing, and coordination with Ad Agency

· Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs

· Managed multiple accounts (Jabong, Panasonic Smartphones, Virgin Atlantic Airlines, Delhi Airport (GMR), Pacific Group, and more)

· Successfully retained high-revenue businesses, Strategic involvement in planning the marketing calendars for brands

· Set systems for operational excellence

· Active participation in new business wins

· Applied business and marketing knowledge to develop briefs and pitches for customer projects

· Directed client projects with eye for quality and customer needs

· Responsible for the smooth running of Digital and Social campaigns for Ford India

· Managing website content

· Managing key external and internal partnerships

· Executing e-mail marketing programs

· Ideation and implementation of extensive marketing communications(ATL & BTL) for various functions of BMW India viz Marketing aftersales, financial services, and CRM

· Supporting the marketing team in the execution of yearly strategies

· Channelizing vendors with strict adherence to timelines

· Market & competition analysis.

· Accounts Managed - The Claridges Hotels, The Leela Kempinski Gurgaon, Double Tree by Hilton Hotels, and T & T Motors- Mercedes

· Drafting of briefs, client reports and monitoring the effectiveness of campaigns

· Managing campaign work and ensuring meeting of deadlines & budgets

· Responsible for corporate tie-ups with various telecom, insurance, banking, and Hospitality brands

· Rolled out special schemes for local clubs and corporate

· Liaising with corporate houses and prominent local bodies for business opportunities.

· Planned and executed lead generation campaign in the U.P Region

· Responsible for the development of sales and information material

· overseeing creative message/graphic development and deployment to achieve objectives supporting the overall image of the college