Years of professional experience
Shweta Chaubey
Content Marketing Manager
Udaipur
Summary
Creative and results-driven Content strategist with over six years of experience in crafting compelling, SEO-optimized content for various industries. Proven ability to create engaging social media captions, website copy, blogs, and marketing campaign content. Skilled in turning creative ideas into impactful marketing content, collaborating with cross-functional teams, and delivering projects on time. Expertise includes SEO copywriting, omnichannel content marketing, and social media campaign management.
Overview
7
7
12
12
Clients
3
3
Certifications
Work History
Content Manager
Beyoung.in
Udaipur, Rajasthan
04.2024 - 02.2025
- Directed cross-functional content strategies for performance marketing, social media, SEO, and branding, driving a 75% increase in organic traffic.
- Supervised a team of five writers, ensuring timely, high-quality, on-brand content.
- Managed editorial calendars and streamlined workflows, reducing content turnaround time by 40%.
- Partnered with designers and developers to produce visually compelling content, resulting in a 20% boost in user engagement.
- Achieved top 5 SERP positions for 20 articles and secured 30 featured snippets in six months.
- Managed content distribution to online channels and social media platforms.
- Conducted regular content audits to identify gaps and redundancies of content.
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Edited and proofread content for accuracy and readability.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
- Led content team in brainstorming sessions that resulted in innovative campaign ideas.
- Implemented user feedback system for content improvement, leading to more relevant and impactful articles.
- Improved user experience on website with content overhaul, making information more accessible and navigation more intuitive.
- Initiated successful email marketing campaign, significantly increasing open and click-through rates.
- Developed crisis communication plan, maintaining brand integrity during challenging times.
- Trained support staff in site implementation, updating and maintenance procedures.
- Worked with art directors to create dynamic websites.
Content Specialist
Saevah LLC
Udaipur, Rajasthan
02.2021 - 03.2024
- Crafted and optimized blog posts, social media updates, and website copy for diverse clients
- Conducted keyword research and applied SEO strategies, boosting web traffic by 25% and improving CTR from 4.1% to 7%
- Created engaging video scripts and handled basic video editing for campaigns
- Worked with marketing and product teams to align content with business goals
- Edited and proofread materials to maintain high standards of accuracy, clarity, and readability.
- Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
- Increased newsletter subscribers by producing consistent, valuable email communications that delivered actionable insights for readers.
- Developed engaging copy for various platforms, resulting in increased audience engagement and retention.
- Enhanced content quality by conducting thorough research and fact-checking.
- Pitched creative ideas for multimedia projects such as videos, podcasts, or infographics that enhanced overall storytelling capabilities.
- Oversaw freelance writers'' work to ensure adherence to established guidelines while maintaining a cohesive brand voice.
- Established internal style guides and templates for consistent formatting across all published materials.
- Developed strong relationships with subject matter experts to enhance the credibility of published materials.
- Strengthened content through proofreading and editing.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Presented clients with unique copy options based on overall marketing objectives.
- Studied and commented on current news and trends.
SEO Content Writer
Freelancer
Udaipur, Rajasthan
01.2016 - 03.2020
- Delivered high-quality content for clients in fashion, health, and wellness industries
- Crafted SEO-optimized blogs, improving search rankings by 15% and impressions by 65%
- Developed persuasive ad copy and email campaigns, boosting customer engagement
- Communicated effectively with clients about ongoing progress and updates related to their SEO strategy.
- Conducted comprehensive keyword research to identify opportunities for increased search engine visibility.
- Developed and executed successful link-building campaigns, resulting in an expanded online presence.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Optimized web pages for improved user experience, leading to higher engagement rates.
- Collaborated with marketing teams to develop cohesive, data-driven content strategies that aligned with business objectives.
- Improved organic search results by employing white-hat SEO techniques and best practices.
Education
BA.LLB - Law
University College of Law
Udaipur 05.2016 - 05.2021
Skills
SEO Copywriting
Brand Copywriting
Marketing communications
Strategic Content Planning
Editorial Calendar
Content Strategy Development
Deliverables oversight
Viral marketing
Competitor Research
Social Media Marketing
Campaign Management
Content Editing & Proofreading
Soft Skills
- Leadership
- Team Collaboration
- Team Player
- Corporate Communication
- Project Management
Certification
Research Intern, United Nations, 08/01/17 - 08/01/18
Publications
- https://shwetachaubeyportfolio.renderforestsites.com/
- https://www.healthproductsforyou.com/article-author-16-shwetachaubey.html
Accomplishments
Kids Sunscreen Launch – Skin Inspired
- Created a witty yet expert-like content strategy for the product launch, blending pastel visuals with science-backed information.
- Designed a cohesive content plan for paid, organic, and email marketing campaigns, improving click-through rates by 18%.
Content Strategy for YZERLY
- Developed a comprehensive omnichannel strategy targeting global professionals in business hubs like India, US, UK, UAE, and Singapore.
- Focused on high-value, to-the-point content for leadership, productivity, and business growth.
Branded and SEO Content – GrowthSRC
- Developed tailored content for Dog Grooming, Home Decor, and Hair Health clients.
- Crafted SEO-optimized website copy, blogs, and product descriptions, boosting organic traffic by 35% across client websites.
- Designed social media content calendars that increased engagement rates by 20%.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Content Manager
Beyoung.in
04.2024 - 02.2025
Content Specialist
Saevah LLC
02.2021 - 03.2024
BA.LLB - Law
University College of Law
05.2016 - 05.2021
SEO Content Writer
Freelancer
01.2016 - 03.2020