Shweta Joshi
Bangalore
Summary
Growth-focused digital marketing professional with 3 years and 8 months of experience in driving customer acquisition, engagement, and revenue growth through data-driven performance marketing strategies. Expertise in managing large-scale campaigns, optimizing customer lifecycle management, and collaborating across teams to deliver high-quality results.
Overview
4
4
years of professional experience
Work History
Associate Manager
PhonePe
10.2023 - Current
- Led the creation and implementation of comprehensive digital marketing strategies to drive acquisition, awareness, and conversion, resulting in a 10x increase in app download through acquisition campaigns.
- Managed and optimized a monthly budget of 10 Crore INR across Google, Facebook, and Affiliate channels, consistently achieving install growth and revenue targets.
- Led end-to-end execution of Diverse In-App Campaigns in Google UAC across multiple regions, from campaign inception to Monitoring and Optimizing Asset Performance to achieve desired monthly target.
- Handled end to end management of OEM preburn marketing campaigns from coordination to execution and performance tracking.
- Conducted regular Creative Analysis to identify high-performing creative strategies by region, facilitating the strategic planning of creative pipelines for enhanced campaign effectiveness.
- Collaborated with product, analytics and engineering teams for data analysis, to effectively track the performance of the campaigns.
- Streamline reporting process through automation of daily, weekly and monthly trends, with the support of analytics.
- Regularly monitored and reported on campaign performance, utilizing dashboards and key success metrics to inform strategic decisions.
- Created monthly reports outlining progress on key initiatives.
- Tracked project milestones and communicated updates to stakeholders.
Marketing Associate
Tendencys Innovations
04.2023 - 10.2023
- Working with internal and external teams for Social media management and landing page content.
- Managing and allocating monthly budget. Developing Content of marketing campaigns.
- Identifying target audience, objectives and desired outcomes of marketing campaigns.
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures.
Digital Marketing Specialist
Xiaomi Technology India Private Ltd.
02.2022 - 03.2023
- Leading the planning, development and implementation of effective digital campaigns for category product life cycle digital marketing from the launch to sustenance & EOL.
- Handled 360° Digital Marketing across the Phones, TVs, Laptops, Audio, Ecosystem, and Wearables portfolio.
- Analyzed potential target audiences and evaluate their corresponding digital touch points for user acquisition, ensuring adequate eCPM | eCPC | eCPV.
- Build the short-term and long-term roadmaps for the entire user funnel, awareness to consideration & conversion.
- Manage Brand sale events for e-commerce site mi.com by planning & driving traffic and increasing conversions.
- Handled Monthly Tracker for the purpose of thorough data analyses to create comprehensive reports and improve future marketing strategies and campaigns.
- Monitoring the success of social media campaigns through campaign performance reports, KPIs, and dashboards.
Education
MBA - Finance & Marketing
Chandigarh University
Chandigarh, India05-2022
Bachelor of Commerce -
School of Open Learning, Delhi University
New Delhi, India05-2018
Skills
- Digital campaign management
- Multi-channel Marketing Campaigns
- Data Analysis & Reporting
- Search Engine Marketing
- Customer Engagement Program
- Performance Marketing & Growth Strategy
Timeline
Associate Manager
PhonePe
10.2023 - Current
Marketing Associate
Tendencys Innovations
04.2023 - 10.2023
Digital Marketing Specialist
Xiaomi Technology India Private Ltd.
02.2022 - 03.2023
MBA - Finance & Marketing
Chandigarh University
Bachelor of Commerce -
School of Open Learning, Delhi University
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