Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

SHWETA KARANDIKAR

Pune

Summary

Results-driven Copy Supervisor with over six years of progressive experience in copywriting, brand strategy, and team management. Proven track record of scaling creative teams, implementing AI-driven workflows, and driving measurable improvements in campaign performance. Expertise spans across education, healthcare, and automotive sectors, with a strong focus on performance marketing optimization and brand positioning.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Copy Supervisor

SRV Media
Pune
04.2024 - Current
  • Managed and mentored a diverse team of 6-7 copywriters to ensure quality and timely delivery across various client accounts.
  • Designed AI-driven workflow automation, achieving a 50% reduction in project delivery time while upholding creative standards.
  • Developed VEO 3 video content that boosted click-through rates and engagement for key educational clients.
  • Oversaw copywriting strategies for top-tier educational institutions across India and international markets.
  • Collaborated with design team to integrate advanced AI tools, resulting in 40% faster ideation-to-execution cycles.
  • Conducted comprehensive upskilling sessions for writers, including strategic AI implementation training that enhanced overall work quality and efficiency.
  • Implemented monthly 1-on-1 review meetings with writers to track individual progress, address challenges, and create personalized growth plans, resulting in most writers independently handling core responsibilities.
  • Single-handedly managed 30+ concurrent projects while maintaining team oversight and strategic direction.
  • KEY CLIENTS: 14 of the key Symbiosis Institutes, Study in India Expo, ISKCON, MIT VPU, IIM Kozhikode, K.K. Nag Pvt Limited, Parul University, WeSchool-Welingkar Institute, Jio Institute, NIF Global, among others.

Copy Supervisor

Amura Marketing Technologies
Pune
09.2023 - 03.2024
  • Led team of 4 copywriters, establishing quality benchmarks and streamlining review processes.
  • Developed innovative strategies and brand positioning frameworks for diverse client portfolio.
  • Optimized copy for performance campaigns, achieving improvement in the engagement rate.
  • Conducted pitch presentations and strategic consultations, contributing to 15% increase in client retention.
  • Implemented rigorous quality control measures, reducing revision cycles by 30%.
  • KEY CLIENTS: Symphony, Metropolis Healthcare, C.R.I. Pumps, Net Protector, Glenmark, ART Fertility, Tork Motors, among others.

Senior Copywriter

Amura Marketing Technologies
Pune
01.2022 - 09.2023
  • Collaborated on brand positioning and creative strategies for diverse accounts.
  • Contributed to performance marketing initiatives, achieving 25% increase in lead quality scores.
  • Worked with design and strategy teams to deliver integrated marketing solutions.
  • Developed brand narratives for over 10 client accounts across various verticals.

Copywriter

InnoServ Digitals
Pune
03.2020 - 11.2021
  • Honed expertise in educational marketing, while also contributing to automotive and healthcare campaigns.
  • Enhanced copywriting proficiency across digital and traditional media channels.
  • Supported campaigns that achieved an increase in brand engagement for educational clients.
  • Developed content frameworks that improved campaign consistency and brand voice alignment.

Copywriter

Facelift Agency
Pune
02.2019 - 02.2020
  • Gained comprehensive experience in branding, digital marketing, print campaigns, and packaging design.
  • Directly interfaced with clients, participated in pitch decks, and delivered client presentations.
  • Supervised creative and design processes for packaging projects with renowned brands.
  • Contributed to diverse marketing initiatives in a dynamic startup environment.

Copywriting Intern

OneZeroEight | Brand & Design
Pune
01.2019 - 02.2019
  • Gained a foundational understanding of copywriting principles and marketing communications.
  • Developed core skills that formed the basis for subsequent career progression.

Education

B.Ed. -

Motiwala College of Education Sciences
Nashik
01-2022

Master of Arts - English Literature

Savitribai Phule Pune University
Pune
01-2018

Bachelor of Arts - English Literature

Fergusson College
Pune
01-2016

HSC -

Ramnarain Ruia College
Matunga, Dadar
01-2013

SSC -

HMP High School
Dahanu, Maharashtra
01-2010

Skills

  • AI-driven automation
  • Copywriting strategy
  • Brand positioning
  • Performance optimization
  • Quality control
  • Content development
  • Client relationship management
  • Trend adaptability

Accomplishments

  • Ramnarayan Ruia College Award, Mumbai
    → Recipient of the Ramnarayan Ruia College Award for securing the highest marks in English (HSC), Mumbai
  • Employee of the Quarter
    → Consistently recognized as Employee of the Quarter across two recent organizations for outstanding performance and contributions.

Certification

  • Business Writing Course, Pune→ Certified in Business Writing by the University of Colorado via Coursera
  • Writing That Sells→ Completed “Writing That Sells” Certification by TTT
  • French A2 Level, Pune→ Attained French A2 Level Certification, Alliance Française, Pune
  • Diploma Advance in Spanish, Pune→ Earned Advanced Diploma in Spanish, Instituto Hispania, Pune

Timeline

Copy Supervisor

SRV Media
04.2024 - Current

Copy Supervisor

Amura Marketing Technologies
09.2023 - 03.2024

Senior Copywriter

Amura Marketing Technologies
01.2022 - 09.2023

Copywriter

InnoServ Digitals
03.2020 - 11.2021

Copywriter

Facelift Agency
02.2019 - 02.2020

Copywriting Intern

OneZeroEight | Brand & Design
01.2019 - 02.2019

B.Ed. -

Motiwala College of Education Sciences

Master of Arts - English Literature

Savitribai Phule Pune University

Bachelor of Arts - English Literature

Fergusson College

HSC -

Ramnarain Ruia College

SSC -

HMP High School

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SHWETA KARANDIKAR