Shweta Kataria
New Delhi
Summary
Forward-thinking marketer with background in Customer Success & Business Development and adaptive to changing market conditions. Adept at thriving in fast-paced environments while adhering to strict deadlines and working with diverse teams to develop comprehensive approaches to marketing plans. Multilingual and fluent in English, Hindi and Japanese, offering solid comprehension of cultural diversity.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Partner Success Manager
ConnectWise
Mumbai
08.2022 - Current
- Provided guidance on how customers can maximize the value they receive from products and services, resulting in revenue growth with ConnectWise.
- Identified and implemented processes to streamline cross-functional communication, prioritization, and visibility for partner requests and escalations.
- Contributed to the creation of scalable playbooks and processes for partner interactions and profiles, improving efficiency and consistency across the team.
- Ensured partners received maximum value from their ConnectWise investment by helping them fully utilize all Products, identified new opportunities, and collaborated with other stakeholders to drive adoption and renewal.
- Proposed effective solutions to partner problems by leveraging my deep understanding of the ConnectWise platform and their unique business needs.
- Served as an escalation point for partners, driving timely and proactive resolution of their issues, resulting in Partner Retention and reduced Churn rate.
- Advocated for customer needs within the organization, driving product improvements.
- Collaborated with clients to develop Success plans to address and solve specific Business challenges.
- Developed strategies for partner accounts in order to maximize profits and minimize expenses.
- Collaborated with cross-functional teams to develop strategies for driving customer success.
- Conducted regular business reviews with customers to understand their needs and adjust strategies accordingly.
- Identified opportunities for growth by analyzing current trends in the marketplace and making strategic decisions based on those findings.
Customer Relationship Manager
Bonito Designs
Mumbai
09.2021 - 05.2022
- Designed the B2B process including the marketing tools & proposition for the developers
- Determined business development opportunities and implemented effective strategy for client acquisition
- Established a new key partnership with The Bhoomi Group, resulting in a 20% increase in sales numbers
- Identified institutions and market sectors with potential for expansion of operations, networking with key partners and individuals to build awareness about the brand within key demographics
- Planned & launched the referral program, which resulted in 15% increase in the lead flow
- Worked effectively in a cross-functional, fast-paced environment to complete critical tasks and improve processes & products
- Described business Service offerings to HNI clients and facilitated smooth purchases
- Conferred with marketing managers to develop and implement marketing plans as well as promotional strategies
- Gathered competitor data, analyzed pricing, product sales and marketing strategies
- Developed template email responses to streamline client communication & executed mass mailings which resulted in significant growth of customer base.
Associate
Multiliving Technologies
Mumbai
02.2020 - 09.2021
- Handled Business Development by establishing strategic tie-ups with renowned developers like The Wadhwa Group, Runwal Group & bringing them onboard, resulting in a 40% increase in client onboarding
- Hired & Trained a team of 11 members to Source sales opportunities through various channels across Mumbai
- Successfully headed a pilot project aimed at revolutionizing the renting industry in India
- Designed the Marketing tools for B2B/Corporate vertical, & the process for Supply Sales vertical
- Implemented creative sales and marketing strategies to assist sales teams with reaching targets
- Employed cold calling, prospecting and networking to land new customers and penetrate new markets
- Exceeded sales goals by 35% using consultative and value-driven approach
- Led sales planning, development and account management for the Mumbai region
- Used change methodologies to increase sales and led projects for increased productivity.
Sales & Marketing Intern
Hindustan Unilever Limited
Mumbai
05.2019 - 06.2019
- Sold various products by explaining unique features and educating customers on proper application or usage
- Increased profitability and revenue by exceeding the sales target by 130%
- Researched latest trends and conducted market analysis also, drafted reports and presentations to illustrate research findings
- Developed innovative product solutions grounded in clear understanding of customer needs.
Education
Master of Business Administration - Marketing
Cardiff Metropolitan University
05.2020
PGDM - Marketing
Universal AI University
05.2020
Bachelor of Arts (Hons.) - English Literature
Ramanujan College, Delhi University
05.2017
Advanced Diploma: Japanese Language -
Bhartiya Vidya Bhavan
New Delhi, IndiaSkills
- Time Management
- Detail-Oriented
- Problem Solving
- Leadership
- Interpersonal Skills
- Adaptability
- Self Motivation
- Brand-Building Strategies
- Marketing Strategy
- Analytical Thinking
- Strategic Planning
- Microsoft Office
Accomplishments
- Awarded as the Best Performer of the year 2023-2024 - ConnectWise
- Awarded for highest achievement in Sales & Marketing- HUL
- Awarded for going "Above & Beyond" - Multiliving
- Awarded Certificate of Appreciation- Reliance Digital
- Best Performer Award - Supply Sales, Multiliving
- President, UBS Innovation Club
- Head: Marketing & Events, R4R festival, UBS
- Member of Student Advisory Board, UBS
- Team Leader, Light of Life Trust (CSR), UBS
- Represented 16 Wing Air Force Station at Eastern Air Command.
- Attended Online International MUN 2020 & UBS- MUN 2019.
Projects
- Virtual Interdisciplinary project with Netherlands, Businet - Global Business Education Network, UK -> How to make it possible to let elderly people live longer at home, thanks to new technologies.
- Innothon 2.0; Runner-up, Bombay Management Association. -> Explore Innovative and sustainable solutions for business problems in a cost-effective manner with ease of implementation for a live client.
- Consulting Project for IDMS Pvt. Ltd
Certification
- Licensed Lean Six Sigma Green Belt - 2019
- Fundamentals of Digital Marketing, Google
- Microsoft Excel
- Certified Market Research Professional, EDUCBA
Timeline
Partner Success Manager
ConnectWise
08.2022 - Current
Customer Relationship Manager
Bonito Designs
09.2021 - 05.2022
Associate
Multiliving Technologies
02.2020 - 09.2021
Sales & Marketing Intern
Hindustan Unilever Limited
05.2019 - 06.2019
Master of Business Administration - Marketing
Cardiff Metropolitan University
PGDM - Marketing
Universal AI University
Bachelor of Arts (Hons.) - English Literature
Ramanujan College, Delhi University
Advanced Diploma: Japanese Language -
Bhartiya Vidya Bhavan
- Licensed Lean Six Sigma Green Belt - 2019
- Fundamentals of Digital Marketing, Google
- Microsoft Excel
- Certified Market Research Professional, EDUCBA
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