SHWETA MASAND
Mumbai
Summary
Strategic Procurement and Business Transformation Leader with 17 years of experience in procurement, supplier ecosystems, and operating model transformation across AMEA. Expertise in aligning procurement with business objectives, influencing investment decisions, and fostering cross-functional partnerships. Skilled in managing complex stakeholder environments and implementing organizational change initiatives that drive sustainable growth and innovation.
Overview
20
20
years of professional experience
Work History
Regional Lead – Marketing Media & IT Indirect Procurement
MARS
12.2025 - Current
- Own regional procurement strategy across Marketing, Media, Digital, Retail Media, Martech and Technology services, aligning category priorities with long-term AMEA business objectives.
- Serve as a strategic partner to regional leadership teams, influencing investment decisions, operating models and supplier ecosystem design across diverse markets.
- Lead cross-functional collaboration across Marketing, Finance, Legal, Data & Analytics, IT and Procurement teams to deliver business transformation initiatives and measurable value creation.
- Drove regional governance frameworks balancing commercial outcomes, innovation, risk management and compliance objectives.
- Shaped long-term supplier and agency strategies, creating integrated partnerships supporting business growth, digital transformation and capability enhancement.
- Acted as a trusted advisor to senior leadership and global category teams on market trends, investment strategies and organizational priorities.
Head of Marketing & Media Procurement
L'Oréal
12.2023 - 12.2025
- Led enterprise-wide transformation of media and marketing procurement, creating a centralized operating model supporting business scale and governance objectives.
- Collaborated with marketing leadership to align supplier strategies and investment frameworks with brand growth objectives and digital transformation initiatives.
- Influenced senior business stakeholders on sourcing, agency models, and investment decisions, enhancing organizational effectiveness and governance.
- Represented India in global and zone initiatives, shaping category strategy development and enhancing cross-market capabilities.
Senior Media Buyer + Led sustainability and responsible sourcing initiatives aligned with global ESG priorities, integrating procurement practices into broader corporate sustainability objectives.
Sony Pictures Network India
08.2019 - 12.2023
- Develop and implement the company's sustainability strategy, aligning it with global best practices and industry standards, resulting in a 20% reduction in carbon emissions and increased recognition as a sustainability leader in the industry.
- Led cross-functional teams to identify cost-saving opportunities and streamline processes, enhancing supplier performance, operational efficiency, and customer satisfaction.
- Developed procurement strategy for marketing, content, and movies, aligning with overall business objectives to reduce costs by 25% and strengthen supplier relationships.
- Spearhead partner evaluation and selection processes, conducting comprehensive assessments and audits to ensure compliance with quality standards and ethical practices.
- Collaborated with stakeholders across finance, legal, and operations to align procurement goals, fostering a culture of collaboration and innovation.
Senior Media Buyer
Zee Entertainment Enterprises
06.2014 - 08.2019
- Led procurement team to optimize sourcing processes, achieving 20% reduction in overall costs.
- Negotiated contracts with suppliers, securing favorable terms while ensuring compliance with regulations and company policies.
- Implemented a partner performance evaluation system, resulting in enhanced supplier accountability and improved on-time delivery performance by 30%.
- Conducted market analysis and vendor benchmarking, identifying cost-saving opportunities and reducing procurement lead times by 15%.
Jio Star (formerly known as Star India)
02.2008 - 06.2014
- Oct'10-Jun'14: Assistant Manager – Media Buying
- Established strategic tie-ups with partners across various categories.
- Increased media options significantly by facilitating smooth coordination and alliances with media agencies, media owners for various network channels & vendors.
- Feb'08-Oct'10: Senior Executive- Research & Presentation
- Led media research & analysis, content performance & suggested recommendation to: Star World, Star Pravah, Star Plus, Star Gold.
- Gathered information from various resources and recommended appropriate space buying activities for TV, Radio, and Websites.
Executive-Media Planner
Shanu India
08.2007 - 01.2008
Media Planner, Analyzer & Researcher
Oberoi Multimedia
02.2007 - 08.2007
Education
Bachelors - English Literature
Skills
- Strategic sourcing
- Marketing procurement
- Media sourcing
- Category management
- Supplier management
- Contract negotiation
- Stakeholder alignment
- Cross-functional leadership
- Cross-functional team coordination
- Relationship building
Executive Leadership Highlights -
- Designed and executed AMEA-wide procurement strategies aligned with enterprise growth objectives and marketing transformation priorities.
- Partnered with senior marketing, finance and procurement leaders to optimize investment decisions across multi-million-dollar portfolios.
- Led cross-functional programs spanning Procurement, Marketing, Finance, Legal, Data & Analytics, and Technology teams.
- Influenced executive decision-making on agency operating models, supplier ecosystem design, governance frameworks and commercial strategy.
- Built long-term strategic partnerships with global suppliers to accelerate innovation, capability development and business value creation.
- Represented organizations in global and regional leadership forums, contributing to category vision, transformation agendas and operating model development.
Timeline
Regional Lead – Marketing Media & IT Indirect Procurement
MARS
12.2025 - Current
Head of Marketing & Media Procurement
L'Oréal
12.2023 - 12.2025
Senior Media Buyer + Led sustainability and responsible sourcing initiatives aligned with global ESG priorities, integrating procurement practices into broader corporate sustainability objectives.
Sony Pictures Network India
08.2019 - 12.2023
Senior Media Buyer
Zee Entertainment Enterprises
06.2014 - 08.2019
Jio Star (formerly known as Star India)
02.2008 - 06.2014
Executive-Media Planner
Shanu India
08.2007 - 01.2008
Media Planner, Analyzer & Researcher
Oberoi Multimedia
02.2007 - 08.2007