Shweta Paliwal
New Delhi
Summary
I am an experienced content creator with three years of experience in digital marketing, where I learned how to optimize content for SEO and manage social media effectively. I use data analysis and market research to understand audience behavior, boost engagement, and improve online visibility. My skills include writing engaging content, ensuring accuracy through careful proofreading, and creating strategies that help brands grow their online presence.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
Urbane Decor
Remote
12.2024 - Current
- Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
- Planned budget allocations based on analysis of past results as well as current trends.
- Researched competitors' activities on social media in order to stay ahead of the curve.
- Created content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Content Writer/Copywriter/Proofreader
Upwork Freelancer
01.2023 - Current
- Content strategies and conducting research.
- SEO optimization and keyword research.
- Proofreading and editing of AI generated content.
- Expert in utilizing Canva for creating visually appealing content.
- Proficient in generating high-quality, engaging material with AI tools like ChatGPT.
- Skilled in SEO content writing to boost online visibility and rankings.
- Experienced in using SurferSEO for data-driven content optimization and strategy.
- Blog posts and articles I have written about tattoos, web hosting, lifestyle, and weight loss.
Social Media Marketing Intern
WizKidsCarnival
09.2022 - 11.2023
- Developed captivating social media content using Canva, enhancing visual appeal and follower engagement for WizkidsCarnival.
- Utilized AI tools, including ChatGPT, to create innovative and engaging posts, driving interaction and community growth.
- Applied SEO principles to social media content, improving visibility and reach across platforms.
- Collaborated closely with the marketing team, contributing to campaigns that significantly increased online presence and audience engagement.
Airfreight Operation Executive
Kuehne+Nagel
10.2014 - 12.2015
- Streamline operations by implementing efficient processes and systems.
- Implemented inventory management systems, reducing stock discrepancies and waste.
- Improved customer satisfaction rates through timely communication and effective issue resolution.
- Conducted thorough market research for informed decision-making on business strategies.
Education
Advanced Certificate in Digital Marketing And Com
MICA
Ahmedabad05.2024
MBA - Aviation Management And Operations
University of Petroleum And Energy Studies
Dehradun04.2013
Bachelor of Science - Computer Science
Uttar Pradesh Technical University
Ghaziabad04.2008
Skills
- SEO optimization
- Content creation
- Market research
- Social media management
- Data analysis
- Project management
- Proofreading
- Google analytics
Certification
- Google Analytics
- Online Marketing with Google Analytics
Personal Information
Skills
Fluent in English
Timeline
Social Media Marketing Manager
Urbane Decor
12.2024 - Current
Content Writer/Copywriter/Proofreader
Upwork Freelancer
01.2023 - Current
Social Media Marketing Intern
WizKidsCarnival
09.2022 - 11.2023
Airfreight Operation Executive
Kuehne+Nagel
10.2014 - 12.2015
Advanced Certificate in Digital Marketing And Com
MICA
MBA - Aviation Management And Operations
University of Petroleum And Energy Studies
Bachelor of Science - Computer Science
Uttar Pradesh Technical University
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