Summary
Overview
Work History
Education
Skills
Languages
Internships
Certification
Achievements
Timeline
Generic

Shweta Peshin

Pune

Summary

A versatile and performance-oriented Digital Marketing and Social Media Specialist with experience in executing high-impact campaigns and content strategies across SaaS, lifestyle, and educational sectors. Demonstrated expertise in social media management, SEO, digital advertising, and audience engagement. Adept at managing multiple client portfolios, driving brand visibility, and delivering measurable business outcomes. Recognized for strategic thinking, creativity, and the ability to build strong digital brand identities.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Social Media Specialist

Digital Dadi
WFH
04.2020 - 12.2022
  • Developed engaging social media content across multiple platforms.
  • Managed daily social media interactions and community engagement.
  • Analyzed social media metrics to refine content strategy.
  • Scheduled and published posts using social media management tools.
  • Conducted research on industry trends to inform content planning.
  • Assisted in executing promotional campaigns for brand awareness.
  • Monitored competitor social media activity for insights and inspiration.
  • Engaged with and responded to online audience through relevant comments.
  • Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
  • Developed and implemented social media strategies to increase brand awareness and engagement.
  • Developed and implemented strategic social media marketing plans.
  • Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
  • Coordinated cross-promotional activities across multiple channels.
  • Wrote social media content to increase engagement with customers.
  • Managed customer service requests through social media channels.
  • Managed organization's social media presence by posting messages, answering posts and monitoring conversations.
  • Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.

Social Media Marketing

IKF
Pune
01.2019 - 05.2019
  • Created engaging content for various social media platforms.
  • Assisted in developing social media marketing strategies.
  • Monitored social media trends and audience engagement metrics.
  • Collaborated with team members to design visual content assets.
  • Researched industry-related topics to inform content creation.
  • Participated in brainstorming sessions for campaign ideas and promotions.
  • Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections.
  • Responded to audience inquiries and comments promptly and professionally.
  • Participated in brainstorming sessions to develop fresh approaches to marketing initiatives.
  • Analyzed user engagement with posts on multiple platforms to assess effectiveness of campaigns.
  • Maintained up-to-date knowledge of new technologies related to social media marketing.
  • Managed customer service inquiries through social media platforms in a timely manner.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Coordinated with internal teams to ensure consistency across all marketing efforts.
  • Scheduled content for publication on social media at ideal times.
  • Prepared and presented reports to update stakeholders about success of each strategy.

Digital Marketing Executive

Advanto softwares
Pune
10.2017 - 12.2018
  • Developed and executed digital marketing campaigns across multiple platforms.
  • Analyzed website traffic using Google Analytics for performance insights.
  • Managed social media accounts to enhance brand visibility and engagement.
  • Created content for website, social media accounts, email campaigns and other digital channels.
  • Monitored industry trends to inform strategic marketing decisions.
  • Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
  • Analyzed customer feedback from various sources to improve user experience.
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
  • Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
  • Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.
  • Conducted market research to identify trends in industry sectors relevant to the company's products or services.
  • Researched new technologies that could benefit the organization's digital marketing efforts.
  • Executed paid search campaigns on platforms such as Google Adwords and Bing Ads.
  • Coordinated the design and development of promotional materials and digital assets, including videos, infographics, and banners.
  • Implemented A/B testing for various digital marketing campaigns to identify the most effective strategies.
  • Monitored digital marketing trends and technologies to stay ahead of the competition and propose innovative solutions.
  • Delivered marketing strategy updates to upper-level management.
  • Coordinated marketing events for showcasing product and service offerings.

Marketing Coordinator

Time Legend Pvt Ltd.
Pune
10.2015 - 06.2016
  • Managed customer relationship strategies to enhance client engagement and satisfaction.
  • Developed targeted marketing campaigns based on customer preferences and feedback.
  • Created detailed reports on customer activity, including purchase history and preferences.
  • Prepared documentation, reports, and logs to identify and manage sales metrics and support process driven activities.
  • Drove customer escalations to resolution by engaging directly with clients.
  • Trained and mentored new team members to promote productivity, accuracy, and friendly customer service.
  • Prepared and presented regular reports on customer relationship activities and outcomes to senior management.
  • Worked on CRM and lead generation for clients in Africa and Dubai.
  • · Handled customer engagement and online presence for travel packages.
  • Coordinated with sales and marketing teams to align customer relationship strategies with business goals.

Education

MBA - Marketing

Sinhagad Institute of Business, Pune University
Pune

Bachelor of Science - Biotechnology

DR. DY Patil ACS, Pune University
Pune

High School Diploma -

Girls High. Sec School
Jammu

Secondary School -

Vishwa Bharti Public Higher Sec, School
Jammu

Skills

  • Social media management
  • Social media strategy
  • Campaign execution
  • Brand promotion
  • Content creation
  • Social media and promotions
  • Business development
  • Digital advertising
  • Market research
  • Customer engagement
  • Campaign management
  • Relationship management
  • Marketing
  • Strategic marketing
  • Digital marketing

Languages

English
First Language
Hindi
Intermediate (B1)
B1

Internships

Internship at Vodafone Private Ltd. : Two months training at Vodafone private Ltd during MBA 

(Project title: Gap analysis between Vodafone and retailers/ customers). 

The research involved field research to collect data from the retailers regarding the service provided by Vodafone and other service providers. Post collection and analyzing the data a detailed conclusion was submitted to Vodafone, enlisting the various gaps and the activity and action that can close the highlighted gaps. The research also involved me presenting a small pitch to potential customers/retailers.

Internship at Regional Research Laboratory (CSIR):

 ITitle: Isolation and Purification of DNA and Protein from plant leaves and plant tissue culture. 

Certification

Certification in Advanced Digital Marketing from Lavenier Instiute of professional Training(L.I.P.S), Pune:

Google AdWords PPC, CPM, CPA

Google Adwords, Google Adsense, Google Webmaster, Display Marketing SEO (Off Page & On Page SEO) Article Submission, Link Building.

SMO (Facebook, Twitter, LinkedIn, Youtube )

Affiliate Marketing, Remarketing, E-marketing Adserver, Wordpress,

Blogging.

Achievements

Participated in “HR ROLE PLAY” at Sibar college. 

Participated in BRAND WAR held at Sibar college and achieved 2nd Position in the competition. Participated in many quiz competitions at school level.

Winner in singing and dancing competitions at school level.

Timeline

Social Media Specialist

Digital Dadi
04.2020 - 12.2022

Social Media Marketing

IKF
01.2019 - 05.2019

Digital Marketing Executive

Advanto softwares
10.2017 - 12.2018

Marketing Coordinator

Time Legend Pvt Ltd.
10.2015 - 06.2016

MBA - Marketing

Sinhagad Institute of Business, Pune University

Bachelor of Science - Biotechnology

DR. DY Patil ACS, Pune University

High School Diploma -

Girls High. Sec School

Secondary School -

Vishwa Bharti Public Higher Sec, School

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Shweta Peshin