Shweta Sanjiv
Community And Corporate Engagement
Bengaluru
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Seventeen plus years' experience in multifaceted roles and a strong background in event management, corporate engagement and internal communications. Offering exceptional interpersonal interaction and conflict resolution skills. Highly organized and motivated, with a renowned ability to motivate, inspire, and direct others in a supportive environment. Dedicated to applying training, monitoring and morale building to enhance community and employee engagement. Extremely strong in coordination and administration skills. Goal oriented; skilled at capitalizing on opportunities and working around obstacles with the aim to accomplish required objectives.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
AVP Communities and Events
HerKey (formerly Jobsforher)
- Leading a community specialists to drive engagement for 129 managed communities
- Structured guidance, training and mentoring to ensure successful delivery of community management services
- Led the development of 3 new communities that are aligned with company's growth, engagement, and revenue goals
- Implemented engagement strategies that increase community participation, drive user-generated content and increase user retention
- Liaise with the sales team to monetize communities with corporates and partners
- Identified opportunities to monetize communities through events, partnerships, sponsorships, and advertising
- Utilized analytics tools to measure the success of engagement strategies and use this data to inform future decision making.
Sr. Manager - Corporate Engagement and Events
AnitaB.org India
2020.06 - 2023.06
- Create, manage and execute detailed plan for all events ensuring quality experience for all audience, in line with all AnitaB.org programs
- Highly involved with local communities: engagement program's, sponsorship and events
- Work closely with AnitaB.org India program and Account Management team to understand program deliverables and execute them accordingly
- Updates to back-end systems for tracking revenues and payments, end to end finance operations: regular and Netsuite
- Proficient with event-based tech tools: Cvent and Bizzabo
- Work with reputed social enterprise and play a role in influencing the gender balance in the IT industry
- Work with stakeholders from multiple organizations and influencing, project management, soft negotiation and presentation skills
- Plan events and identify seminars and conferences for brand promotion
- Integral part of the development and running of the communications programme in India
- Develop and execute strategic media and analyst relations projects and campaigns
- Work with our partner agencies and internal stakeholders to deliver against quarterly objectives
- Build strong relationships directly with media, analysts, influencers, partners and customers
- Create compelling and effective customer content using a range of formats including video, blog and imagery
- Develop and deliver social content, pitches, articles, blogs as required by the business
- Closely work with partner network to ideate, design and implement event branding communication and engagement campaigns, internally and externally
- Specialist, Featured Speakers: India, EMEA, U.S
- Manage Keynote and Featured Speaker timelines, deliverables and facilitation of signed speaker agreements, speaker registration, and session production
- Assist in the design and production of live, recorded, and on-demand content through collaboration with AnitaB.org staff, vendors, and external partners, acquisition of information needed for event agendas and websites.
Virtual Assistant (Freelance)
WORKSERA. Bangalore
2018.07 - 2020.07
Communications Manager
AWE (Advertising. Weddings. Events)
2010.08 - 2020.04
- Lead team of 6; conducted daily team meetings to receive updates on progress of pending assigned tasks, plan the day forward and mentor team members on the importance of sustaining high level of efficiencies at work
- Liaise in close unison with Director of the organization for all internal and external communications and Social Media Handles
- Lead in effective media mapping and analysis for clients as per their unique business identity
- Build communication calendars and brand templates for internal and key external clients communication and social media campaigns
- Direct internal/external vendors on projects and provide strategic direction based on the needs of the Communications Team and the audiences served
- Spearhead a gamut of human resource functions, play a key role in talent management and team leadership activities; implement HR policies, and employee engagement programs for the organization
- Lead large scale recruitment drives to hire project-based aspirants and generate a team size of 30 plus members
- Utilize social media forums, LinkedIn and job portals to head hunt prospective candidates
- Create new/ revised job descriptions for the entire organizational structure of the organization
- Support channel and alliance partnerships for AWE; organize client and partnership events such as fund raisers, dinners, social events, exhibitions and adoption drives for pets
- Direct team and pre-event meetings to discuss overview of event and create initial proposals
- Introduce media kits to demonstrate marketing analytics and demographics of new products
- Supervise logistics of events
- Prepare budgets and devise cost control measures; ensure strict adherence to budget guidelines
- Lead team of 6 to enhance company's market position and maximize financial growth
- Exceed industry's standards by accelerating campaign response-rates by 8% YOY
- Lead product launches and devise campaign strategies, resulting in 70% increase YOY sales.
Events Sr.Manager
Blackmagic Fashion Entertainment, Bangalore
2008.08 - 2010.01
Events and Brand Manager
Jubilant Retail-TOTAL MALL, Bangalore
2007.06 - 2008.08
Management Trainee
The Park Hotel
2006.09 - 2007.04
Education
Bachelor of Hotel Management - General Management
Christ University
Bengaluru 2002.01 - 2006.07
Skills
Program oversight
Prior Experience
- WORKSERA. Bangalore, Virtual Assistant (Freelance), 07/01/2018, 07/01/2020
- Blackmagic Fashion Entertainment, Bangalore, Events Sr.Manager, 08/01/2008, 01/01/2010
- Jubilant Retail-TOTAL MALL, Bangalore, Events and Brand Manager, 06/01/2007, 08/01/2008
- The Park Hotel, Management Trainee, 09/01/2006, 04/01/2007
- Management Trainee, Kolkata, Management Trainee, 07/01/2006, 08/01/2006
Certifications Trainings
- Empanelled Events Trainer - Tata Institute of Social Sciences
- Certified Travel Expert-Make My Trip.Com
- Certified Virtual Assistant/Project Advisor for Women Entrepreneurship programs Indian Institute of Management, Bangalore
Special Achievements
- Awarded first place in the Smart CAT Quiz held by R.N. Shetty
- Best Quizzer - The Park Management Trainee Program
- Accomplished animal activist and social worker
Timeline
Sr. Manager - Corporate Engagement and Events
AnitaB.org India
2020.06 - 2023.06
Virtual Assistant (Freelance)
WORKSERA. Bangalore
2018.07 - 2020.07
Communications Manager
AWE (Advertising. Weddings. Events)
2010.08 - 2020.04
Events Sr.Manager
Blackmagic Fashion Entertainment, Bangalore
2008.08 - 2010.01
Events and Brand Manager
Jubilant Retail-TOTAL MALL, Bangalore
2007.06 - 2008.08
Management Trainee
The Park Hotel
2006.09 - 2007.04
Bachelor of Hotel Management - General Management
Christ University
2002.01 - 2006.07
AVP Communities and Events
HerKey (formerly Jobsforher)
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