SHWETA SHARMA MANCHANDA
Gurugram
Summary
Results-oriented leader with 18 years in strategic communications and media solutions for Indian brands in automotive, FMCG, and electronics. Drives client relationships and strategic planning at Wavemaker India, focusing on measurable outcomes. Excels in managing complex portfolios, launching initiatives, and developing communication frameworks that enhance brand engagement.
Overview
23
23
years of professional experience
Work History
Client Lead Business
Wavemaker India
Gurugram
2021.10 - Current
- Lead client business and strategic planning initiatives for key accounts Like Haier Appliances India, Suzuki Motor Cycles,Care Health Insurance, Akzonobel India, SBI Card,Cargill Foods, TV today Group, Monte Carlo.
- Drive integrated media strategies across traditional and digital channels.
- Build and maintain senior stakeholder relationships.
- Lead cross-functional teams to deliver business growth and campaign effectiveness.
- Manage annual planning, business reviews, and client retention initiatives.
Business Director
Wavemaker
Gurugram
2018.12 - 2023.04
- Directed media planning and business management across multiple client portfolios. Haier Appliances India, Akzonobel India, Cargill Foods, Paisa Bazaar etc.
- Led integrated communication planning and execution.
- Managed business reviews, client engagement, and team development.
- Delivered strategic solutions aligned with client objectives.
Associate Business Director
Maxus Global
Gurugram
2017.05 - 2018.12
- Managed strategic media planning and client servicing responsibilities. Haier Applainces and Akzonobel India
- Developed integrated media solutions aligned to business objectives.
- Led planning teams and coordinated campaign execution.
Media Group Head
Initiative (IPG Mediabrands)
Gurugram
2013.07 - 2017.05
- Client: Maruti Suzuki India Ltd.
- Managed Hatchback portfolio along with Corporate Communication and Motorsports.
- Co-developed media strategy across Maruti Suzuki brands.
- Spearheaded impact properties from conceptualization to execution.
- Led business review presentations for senior client stakeholders.
- Developed strategic frameworks connecting content with brand positioning.
- Led media launch strategy for the M.S. Dhoni Biopic-inspired Alto Special Edition.
- Managed CSR communication initiatives including Jug Jug Jiyo and Maruti Driving School campaigns across 13 cities.
- Authored award entries and recognition submissions.
Media Manager / Media Group Head
Lintas Media Group
Gurugram
2010.07 - 2013.07
- Client: Sony India Ltd.
- Co-developed media strategies for Sony India brands.
- Managed 360-degree media planning across TV, Print, Radio, Magazines, On-Ground and Innovation platforms.
- Supported annual planning and review presentations.
- Worked on the launch campaign of Sony Bravia 3D Television.
- Delivered competitive intelligence and media landscape updates.
- Led global media spend reporting requirements.
- Authored award submissions and industry recognition entries.
Senior Media Planner
MPG India Pvt. Ltd.
Gurugram
2007.07 - 2010.07
- Client: Reckitt Benckiser
- Managed Healthcare, Personal Care, and Air Care portfolios.
- Worked on the launch of Air Wick Air Freshener.
- Led campaign planning and execution activities.
- Managed competitive analysis and category intelligence.
- Supported strategic planning and portfolio management.
Radio Presenter
All India Radio
Varanasi
2003.09 - 2005.06
- Hosted and presented engaging radio programmes that captivated diverse audiences.
- Managed audience engagement, enhancing live content delivery through interactive segments.
- Developed effective communication and presentation skills to connect with listeners.
Education
MBA - Marketing & Finance
Institute of Foreign Trade And Management
Moradabad2007-01
Master of Arts - Clinical Psychology
Banaras Hindu University
Varanasi2003-01
Bachelor of Arts - Psychology Hons.
Banaras Hindu University
Varanasi2001-01
Higher Secondary / Intermediate - Humanities
Shree Agrasen Kanya Inter College
Varanasi1998-01
Skills
- New business acquisition
- Business growth leadership
- Portfolio management
- Integrated media strategies
- Corporate communications
- Execution of campaign planning
- Team leadership
- Audience strategy
- Partnership development
- Strategic sponsorship management
- Cross-functional team leadership
- Corporate communications
- Team mentoring
- Brand reputation management
- Marketing in automotive, FMCG, and consumer electronics
Key Accomplishments
- Managed a ₹150+ Cr business portfolio, consistently delivering revenue growth while unlocking new business and monetization opportunities across key accounts.
- Drove 25–30% YoY growth in sports revenue for marquee clients including Haier and AkzoNobel by expanding partnerships across broadcast sponsorships, team associations, and on-ground activations.
- Architected Haier's premium audience strategy by leading the brand's transition from Linear TV to a CTV-first sports and entertainment ecosystem, reaching over 30 million affluent households.
- Delivered measurable business impact for Haier, contributing to a 28% increase in brand consideration and a 35% growth in premium product sales, leading the client to shift its sports and entertainment investments predominantly to CTV
- Selected among a small group of high-potential leaders across GroupM India as a Growth & Transformation Catalyst (2022–2024) to drive the organization's strategic transformation agenda toward its 2025 vision.
- Conceptualized and executed the M.S. Dhoni Biopic-inspired Maruti Suzuki Alto Special Edition launch, integrating content, partnerships, and media, contributing to the sale of 10,000 units.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Punjabi
Elementary (A2)
A2
Timeline
Client Lead Business
Wavemaker India
2021.10 - Current
Business Director
Wavemaker
2018.12 - 2023.04
Associate Business Director
Maxus Global
2017.05 - 2018.12
Media Group Head
Initiative (IPG Mediabrands)
2013.07 - 2017.05
Media Manager / Media Group Head
Lintas Media Group
2010.07 - 2013.07
Senior Media Planner
MPG India Pvt. Ltd.
2007.07 - 2010.07
Radio Presenter
All India Radio
2003.09 - 2005.06
MBA - Marketing & Finance
Institute of Foreign Trade And Management
Master of Arts - Clinical Psychology
Banaras Hindu University
Bachelor of Arts - Psychology Hons.
Banaras Hindu University
Higher Secondary / Intermediate - Humanities
Shree Agrasen Kanya Inter College