Shweta Shukla
Director
Mohali,State
Summary
Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
18
18
years of professional experience
Work History
Director Marketing & Operation
Marketing Crap
07.2019 - Current
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Optimized staff performance by designing comprehensive training programs tailored to individual needs.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Global Operation Head
SES
10.2018 - 08.2019
- Spearheaded process re-engineering efforts that led to significant reductions in overhead costs without compromising quality or safety standards.
- Continually assessed internal external factors impacting business adjusting strategies accordingly for sustained growth and success.
- Leveraged industry best practices to optimize workflow efficiencies and drive improvements in service delivery timescales.
- Led successful organizational restructuring efforts, increasing efficiency while minimizing employee turnover.
Digital Marketing Head Strategist
The Tech Boy
11.2017 - 12.2018
- Developed data-driven marketing plans, utilizing web analytics to measure success and adjust strategies accordingly.
- Streamlined marketing operations by automating processes, reducing inefficiencies, and maximizing team productivity.
- Spearheaded the creation of high-quality content such as blog posts, infographics, videos, and webinars to establish thought leadership in the industry.
- Collaborated with creative and technical teams to produce compelling visual assets, such as infographics, videos, and interactive content that resonated with target audiences.
- Forged strategic partnerships with influencers and industry experts to amplify brand reach and credibility.
- Optimized website performance for increased SEO rankings with keyword research and on-page optimizations.
- Leveraged customer data insights to develop personalized communication strategies resulting in increased customer retention rates and improved lifetime value.
Content & Digital Strategist
Slideteam
03.2013 - 03.2017
- Utilized marketing automation tools to efficiently manage workflows, segment audiences, and personalize messaging in email campaigns.
- Enhanced online user experience by implementing creative digital marketing strategies and targeted content.
- Coordinated influencer partnerships that expanded brand reach while staying true to established brand values and messaging.
- Established a strong social media presence for clients by developing engaging content plans tailored to each platform''s unique audience.
- Leveraged advanced analytics tools to track progress towards goals, making strategic adjustments as needed to maintain momentum toward success.
- Improved user experience on client websites through responsive design, streamlined navigation, and informative content organization.
- Managed cross-functional teams to successfully execute multi-channel digital marketing projects on time and within budget.
- Streamlined email marketing efforts by creating responsive templates and automating campaign processes, resulting in higher open rates and clickthroughs.
- Developed data-driven marketing campaigns for improved audience engagement and conversion rates.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
Training and Placement Head
KCNIT
Banda , Utter Pradesh
2006.06 - 2008.06
- Managed time efficiently in order to complete all tasks within deadlines.
- Resolved problems, improved operations and provided exceptional service.
- Worked flexible hours across night, weekend, and holiday shifts.
- Organized and detail-oriented with a strong work ethic.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Applied effective time management techniques to meet tight deadlines.
Education
M.Tech - Information Technology
KSOU
Karnataka 04.2001 -
Master of Science - Electronics
CSJM
Kanpur 04.2001 -
Bachelor of Science - Electronics
CSJM
Kanpur 04.2001 -
Skills
Contract Management
Timeline
Director Marketing & Operation
Marketing Crap
07.2019 - Current
Global Operation Head
SES
10.2018 - 08.2019
Digital Marketing Head Strategist
The Tech Boy
11.2017 - 12.2018
Content & Digital Strategist
Slideteam
03.2013 - 03.2017
Training and Placement Head
KCNIT
2006.06 - 2008.06
M.Tech - Information Technology
KSOU
04.2001 -
Master of Science - Electronics
CSJM
04.2001 -
Bachelor of Science - Electronics
CSJM
04.2001 -
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