Shweta Singh
Mumbai
Summary
Results-drivenmarketing leader born to build strategic, successful campaigns to drive profits, increase market shares and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer eight years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
7
7
years of professional experience
Work History
Head of Growth
Student.com
Singapore
01.2019 - 01.2023
- Collaborated with cross-functional teams to identify new product features that would drive user adoption.
- Managed budgeting and forecasting processes related to growth initiatives.
- Created comprehensive reports on key metrics such as user acquisition, activation, retention, referral rates.
- Optimized existing marketing channels including email campaigns, SEO and SEM campaigns, social media advertising.
- Exceeded SEA revenue and booking targets of $10 million
- Established partnerships with relevant stakeholders in order to drive more leads into the sales funnel.
- Grew profitable channels in SEA with 100 new active partners.
- Liaised with KOL and developed new channel strategies in SEA.
- Contributed to the creation of a 3-year business plan and market feasibility studies.
- Led the creation of a digital content strategy for the SA market.
- Managed lead generation campaigns, strategic alliances, and a team of 5 direct reports.
- Conducted market research, updated social media, and provided reports on various metrics.
- Developed and deepened strategic partnerships with agencies globally.
- Utilized CRM tools like Salesforce and Tableau for reporting and analytics.
Engagement Manager
ACCA
Mumbai / Edinburg
08.2015 - 12.2018
- Achieved 83% of targets across stakeholders.
- Successfully ran campaigns #I Aspire and #refer a friend with 360 IMC.
- Conducted finance workshops in collaboration with KPMG and Deloitte.
- Played a key role in the #ACCAinbox project for student loan approval.
- Part of the core strategy team for the 2020 strategy of ACCA.
- Organized events, outdoor activations, road shows, and information sessions.
- Implemented location-based marketing with Ad factors.
- Conducted workshops, webinars, and conferences globally for ACCA members.
- Developed and executed engagement strategies to ensure timely completion of projects.
- Conducted research on industry trends and competitive analysis to inform strategic decisions.
- Developed proposals for new services that meet customer needs while maximizing profitability.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Supervised creation of marketing materials and collateral.
- Marketed products and services at tradeshows and promotional events.
Education
Certification -
Education Counsellor
UCLA - Ext08-2023
Certification - Financial Accounting
FMVA
CFI - Canada02-2020
Master of Business Administration-XLRI - Strategy
LA Martinere School - Kolkata
Kolkata03-2014
MBA - Marketing And Finance
University of Bath
UK02-2013
Skills
- Feasibility Studies
- Market and Competitive Analysis
- Brand-building Strategies
- Marketing Strategy Development
- Internet and Email Marketing
- New Account Development
- Relationship Management
Timeline
Head of Growth
Student.com
01.2019 - 01.2023
Engagement Manager
ACCA
08.2015 - 12.2018
Certification -
Education Counsellor
Certification - Financial Accounting
FMVA
Master of Business Administration-XLRI - Strategy
LA Martinere School - Kolkata
MBA - Marketing And Finance
University of Bath
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