Shweta Tamboli
E-commerce Catalogue Specialist
Summary
Experienced E-commerce Catalog Specialist with a strong background in managing and optimizing product listings across leading marketplaces. Skilled in crafting platform-compliant content, developing A+ and Premium A+ content, and executing strategic A/B testing to refine product details. Proficient in collaborating with cross-functional teams to support new product launches, enhance IDQ scores, and improve overall discoverability and conversion. Adept in utilizing flat files, backend tools for updated keywords, and rich creatives to deliver high-impact listings aligned with platform standards and customer expectations.
Overview
8
8
years of professional experience
Work History
E-commerce Catalogue Specialist
Borosil Limited
05.2023 - Current
- Manage end-to-end catalogue operations for domestic and international marketplaces.
- Coordinate with design and marketing teams to upload lifestyle and infographics images, product videos, and other creatives.
- Conduct regular A/B testing to refine content and enhance discoverability and sales.
- Develop A+ Content and Premium A+ modules for product pages to improve customer engagement and brand trust.
- Create and optimize product listings including titles, bullet points, descriptions, and backend keywords to enhance IDQ score.
- Coordinate with the product team to stay updated on upcoming product launches and gather necessary product data, ensuring timely and accurate listing across marketplaces for a smooth launch.
E-Commerce Manager
ITM Trading Pvt. Ltd.
03.2022 - 05.2023
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Maintaining/Improving Brand Catalogue across all Categories to maintain the hygiene of listings.
- Reduced returns by 60% via improving quality & correct measurement of product & Improved organic Sales by 50% via using relevant keywords & correct forms.
- Monitored Key Account Managers from different Domains to analyzed sales and data to boost sales revenue.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Investigated and integrated new strategies to expand business operations and grow customer base.
Assistant E-commerce Manager
Satvik Store Pvt. Ltd.
01.2019 - 02.2022
- Resolved problems with high-profile customers to maintain relationships and increased return customer base.
- Worked with the transportation team to ensure smooth operation of day to day logistics - rectify delivery issues, packaging issues, raise dispute against wrong return.
- Incorporated e-commerce objectives in social media platform management.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Worked with leaders/POCs to build and drive monthly business review.
- Built relationships with customers and community to establish long-term
business growth.
E-Commerce Executive
IBA Craft Pvt. Ltd.
12.2016 - 12.2018
- Implemented tactical online marketing practices targeting specific consumers and demographics.
- Day to day activities include Account inventory & catalogue management.
- Conducted trainings for new hires and tenured associates that included feedback and individual action plans based on audit results to improve associate performance.
- Created lead-converting landing pages and keyword-rich pages that won high ranks on Google via searching correct keywords for all products.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
Education
MBA -
Swami Vivekanad Shubharthi University
04.2001 -
Bachelor of Arts -
Delhi University
04.2001 -
Skills
Business Development
Marketplace Knowledge
- Amazon
- Etsy
- eBay
- Ajio
- Bonanza
- Flipkart
- Myntra
- Snapdeal
- TataCliq
- Jio Mart
- Nykaa
- Big Basket
- Blinkit
- Swiggy
- Zepto
- Shopify
- Unicommerce
- Easycom
- Meesho
- Club Factory
Timeline
E-commerce Catalogue Specialist
Borosil Limited
05.2023 - Current
E-Commerce Manager
ITM Trading Pvt. Ltd.
03.2022 - 05.2023
Assistant E-commerce Manager
Satvik Store Pvt. Ltd.
01.2019 - 02.2022
E-Commerce Executive
IBA Craft Pvt. Ltd.
12.2016 - 12.2018
MBA -
Swami Vivekanad Shubharthi University
04.2001 -
Bachelor of Arts -
Delhi University
04.2001 -
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