Shweta Shweta
Gurgaon,HR
Summary
Creative professional skilled in team collaboration and delivering impactful results. Expertise in Marketing, strategic planning, and innovative content creation. Reliable, adaptable, and focused on achieving organizational goals.
Overview
7
7
years of professional experience
Work History
Management Trainee
Varroc
06.2025 - Current
- Growth Marketing Plan | Brand Awareness and Brand visibility
- Brilliance Award Winner for Q2 2025-26 for outstanding performance to provide growth strategies in marketing department
- Designed and executed digital marketing campaigns for Indian and international markets, achieving 2X growth in followers
- Conducted deep-dive analysis of traffic, engagement, and conversions to identify improvement areas for Brand marketing
- Monitored industry trends to adapt performance strategies and made the rank jump from 10th to 2nd position in just 4 months
- Developed and managed content calendars to boost engagement and strengthen brand image among key stakeholders with creativity
- Conducted comprehensive market research to uncover consumer insights, enhancing product positioning and marketing strategies.
- Collaborated with cross-functional teams to streamline operational processes, resulting in a 15% increase in efficiency.
- Introduced affiliate marketing initiatives with OEMs, enhancing brand reach within being in the existing MarComm budget
- Leveraged industry platforms : ACMA & CII Next Gen. (500+ attendees, incl. 50+ OEMs) for brand visibility
- Implemented SEO best practices and Google Analytics to optimize content performance and increase website traffic for lead
- Implemented data-driven insights to refine targeting, improve ad spend efficiency, and boost overall campaign performance
- Coordinated multi-channel digital strategies, maximizing reach & engagement, driving exponential growth across platforms
- Worked closely with product, design, tech and sales teams to ensure Product marketing campaign optimization & accuracy
- PR and Branding | Launch of new branding across different countries
- Worked on Global Brand Refresh to ensure consistent and modern messaging across different markets & platforms
- Leveraged existing PR for influencer marketing for zero-cost promotions, boosting visibility of innovative technologies
- Partnered with product and tech teams to align marketing content with system data feeds, ensuring accuracy and consistency across digital touch points
Business Analyst, CEO’s Office
TPx Consulting
05.2024 - 11.2024
- Strategy & Consulting | Optimizing Client Projects and Marketing Operations to Elevate Sales
- Received LOR from CEO: Drafted impact-full pitch decks, contributing to client conversion, generating EUR 250K business
- Created performance reports and dashboards analyzing marketing data, to inform strategy improvements for business
- Provided high-quality work to clients (Fortune 500), resulting in an additional project of TPO,RGM, leading EUR 100K sales
- Examined As-Is process by performing internal audits & creating interview questionnaires for improvement opportunities
- Contributed to varied activities from marketing to strategy, leading to turnover growth from 0 EUR in ‘23 to 1.2M EUR in ‘24
- Tailored training coordinating with multiple stakeholders - Clients, Senior consultants, EPP, for 50+ Companies participants
- Developed FMCG client-focused personalized presentations; Created content for social media and website development
Senior Executive (Marketing)
Landmark Group
06.2018 - 07.2021
- Visual merchandising | Optimization of floor space with maximum returns
- Recognized as Top-Performing Management Trainee, outperforming 18 peers; Best Support; LOR from Regional Manager
- Optimized vendor management processes, achieving INR 70K cost reduction while boosting overall B2C sales by 23%
- Implemented smart layout strategies, reduced customer acquisition cost (CAC) and increased average order value by 27%
- Revamped in-store display standards and trained 40+ staff to align with KRAs and KPIs, driving consistent display execution
- Monitored competition & headed the entire project, conducting Market Research to Budget Monitoring & GTM execution
- Business Development
- Drove ROI in revenue/day during Diwali campaign, leveraging CRM tools & enhancing customer service experience
- Used sales data analysis to optimize retail floor layouts, achieving 150% sales growth in low-footfall zones, showcasing data-driven decision-making.
Education
MBA - International Business
Management Development Institute
Gurgaon, India03.2025
B. Design - Fashion Design
FDDI
Rohtak, India05.2018
Skills
- Skills: Structured problem solving, Strategic thinking, Stakeholder management, Creative thinking, Data analysis, Proactive
- Tools: Advanced Excel, Power point, Google analytics, Sales Navigator, Adobe Analytics, LinkedIn Campaign manager
- Teamwork and collaboration
- Social media management
- Content creation
- Influencer marketing
- Brand promotion
- Marketing analytics
- Engagement monitoring
- Creative and adaptable
CO-CURRICULAR AND EXTRA-CURRICULAR ACHIEVEMENTS
Business Simulation Winner | 12 teams with 60+ participants Hosted by ESCP Berlin, suggesting best market entry strategy Delivered compelling & cohesive performances by coordinating with team of 40+ members on Aids day in MDI’s Responsible for conducting TEDxMDIGurgaon4.0, inviting multi-focal speakers, strategizing to boost audience presence Secured 1st prize in Spectrum held at NIFT,1st - Inter Department Girls Cricket Tournament(FDDI); 2nd -Sketching (FDDI) Interests: Palmistry, Sustainability, Tech Savvy, Zoophilist
Timeline
Management Trainee
Varroc
06.2025 - Current
Business Analyst, CEO’s Office
TPx Consulting
05.2024 - 11.2024
Senior Executive (Marketing)
Landmark Group
06.2018 - 07.2021
MBA - International Business
Management Development Institute
B. Design - Fashion Design
FDDI