Shwetansh Soni

• Created and crafted User Stories showcasing details of the client/customer specific requirements, operational requirements and efficiency improvement internal requirements of the bank.
• Peer reviewed user stories and Business Requirement Documents (BRD), created by business teams with a user centric approach which resulted in product being more user friendly.
• Effectively Communicated the user stories to the development teams, technical teams, and testing teams for smooth project execution.
• Managed cross-functional teams and stakeholder communication.
• Executed the product development from commencement to implementation in production environment.
• Developed comprehensive test cases for use case to effective testing of platform/software functionalities.
• Facilitated for User Acceptance Testing (UAT) as well as Closed User Group (CUG) testing for the complex and major projects.
• Owned products and managed UI/UX for CIB products like:

Product Lab Module:- Lead generation and client onboarding product of the CIB platform which resulted in an improved 6+ Net Promoter Score (NPS) and revenue generation.

Superuser Module:- It enabled clients to manage user access, transactional access, etc of their users mapped under one corporate ID.

Revenue Generation products like:- Online Current Account opening, OD against FD, Capital market FD solutions for exchange houses like NSE, MCX, NCCL, MCDEX, ICCL RBI regulatory requirement projects like:- LEI verification and Compliance.

• Host to Host based transaction functionality implementation for the corporates with specific needs like automated transactions and secured file transfer of transaction files via Snorkel setup of 12 corporates increasing ROI to more than Rs.23 million.
• Maintained and documented the product lifecycle with the help of project trackers and JIRA (Agile project management tool) with the goal of implementation and for the projects to go live within the deadlines.
• Monitored and suggested product improvements and enhancements post project movement to production based on the product performance via data collection tools like, Google Analytics, MIS documents and Audit Trail Reports.

• Market Research for brand expansion into new cities and change in consumer trends post Covid-19.
• Conducted successful competitor mapping of various logistic partners, contract manufacturers and retailers and analyzed the same.
• Suggested viability of different social media platforms (Instagram, Facebook and Pinterest) for marketing and influencers to approach for the same.

• Responsible for Sales of Basalog (Long-acting analogue insulin product of Biocon).
• Conducted regular and successful Retail Chemists Prescriptions Audit (R.C.P.A) by meeting chemists, hospital pharmacists and wholesalers.
• Organized and conducted numerous Round Table Meetings (R.T.M’s) for the Consultant Physicians and General Physicians which improved product reach and sales.