SHWETHA B R

Clients Handled: L’Oréal, Beam Suntory, Mondelez, Nestlé, Garnier, CeraVe

• Drove brand-to-customer engagement by executing a barter brand partnership for CeraVe x Apollo, building a PII-based landing page with seamless coupon integration, and ensuring end-to-end data flow.
• Led end-to-end campaign execution, including landing page setup, creative and technical QA, and go-live coordination, ensuring smooth delivery within tight deadlines.
• Monitored campaign performance daily to align with client KPIs and business goals; created custom dashboard reports to highlight trends, address gaps, and support optimization strategies.
• Delivered Influencer Collaboration Analysis for media campaigns on Meta, identifying the contribution of micro and macro influencers to landing page traffic and engagement.
• Provided strategic and tactical recommendations using a mix of data insights, platform expertise, and creative input, contributing directly to performance improvements across top-tier clients.
• Created insightful performance reports for monthly and quarterly business reviews, using data storytelling to highlight campaign success, opportunities, and next steps.
• Worked closely with diverse team of specialists to ensure success of campaigns.

Key Skills: E-commerce Operations, CRM, Seller Onboarding, Account Health Management, SOP Development.

• Acted as a strategic interface between Amazon and global sellers across markets including Australia, Singapore, US, and Europe, offering consultative support on onboarding, policy compliance, and account optimization.
• Played a key role in pilot launches for the Australia and Singapore marketplaces, helping to define scalable processes, streamline seller integration, and establish SOPs to support long-term growth.
• Contributed to quality improvement initiatives by identifying recurring seller challenges, gathering feedback through floor walk-throughs, and working with internal teams to refine support processes.
• Guided sellers on Amazon compliance and policy requirements, improving account health and reducing performance violations through proactive monitoring and structured support.