Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Shwetha Jois

Shwetha Jois

Summary

Craft. Lead. Inspire.

Translate innovative ideas into captivating content across platforms. Manage and mentor design & video teams, fostering impactful visual storytelling. Proven ability to deliver high-quality content for diverse media while leading and motivating content teams to achieve strategic goals.

Overview

5
5
years of professional experience

Work History

Senior Content Writer

Cadabams Group
09.2023 - Current
  • Led content team, managing workflow & strategy for high-quality social media & website content.
  • Conducted in-depth case studies to gain audience insights and inform content direction.
  • Developed & executed content campaigns, driving lead generation and improving communication.
  • Analyzed key metrics and reported to stakeholders, showcasing campaign performance.

Creative Director | Senior Content Writer

Radtel India Pvt. Ltd
01.2023 - 06.2023
  • Transformed creative ideas into actionable plans & managed projects from concept to execution.
  • Developed marketing strategies with senior leadership & crafted compelling content for campaigns.
  • Led & mentored a design team, ensuring high-quality visual assets across platforms.
  • Spearheaded online & offline campaigns, overseeing website & graphic design execution.

Freelance Travel Content Writer

Savaari Car Rentals
11.2022 - 12.2022
  • Created cross-platform content (web stories, annual magazine, blog, YouTube, newsletters) inspiring travel adventures with Outstation Car Rentals.
  • Developed captivating copy and scripts for YouTube vlogs, promoting car rental services and driving sales

Freelance Creative Consultant

Prani: The Pet Sanctuary
10.2022 - 01.2023
  • Developed compelling presentations to showcase Prani's impact, garner support, and advocate for the sanctuary's mission.
  • Analyzed trends, measured program effectiveness, and translated insights into actionable recommendations for growth.
  • Spearheaded business development initiatives to help secure funding, attract donors, and forge strategic partnerships.
  • Contributed to strategic planning by identifying new opportunities to expand Prani's reach and impact.

Founder | Artist

Akira Handicrafts India
08.2021 - Current
  • Designed, created, and marketed unique macrame products, boosting sales and profitability.
  • Developed engaging content and strategic marketing campaigns, empowering women from low-income households through the craft.

Freelance Communications Executive

Falabella
07.2021 - 08.2021
  • Managed Townhall communications, fostering engagement between internal & external stakeholders.
  • Developed strategic media plans for product launches, maximizing visibility & customer engagement.
  • Coordinated global virtual events, acting as a central point of contact for seamless execution.

Content Writer

Bubble Network
01.2020 - 06.2021
  • Increased organic traffic for 100+ brands with SEO-optimized website content & blog posts across diverse topics.
  • Created engaging marketing copy for ads & materials, maintaining brand voice and message clarity.
  • Collaborated on content strategy, providing insights & working with teams to deliver exceptional content experiences.

Freelance, Scriptwriter and Director

Rahul David Piljen
08.2019 - 12.2019
  • Filmed for Humsufi at Leela Palace & Sofar Sounds events. Operated cameras across diverse settings (live) & collaborated with clients to capture their vision

Freelance Content Writer

Plastic Water Labs
07.2019 - 08.2019
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Created, edited, and optimized content to improve the SEO ranking for specific keywords.


Video Director | Script & Content Writer

Pulp Creatives
07.2019 - 08.2019
  • Utilized lighting, camera angles and movement to create visual styles of films.
  • Wrote scripts by creating stories and dialogue for films to establish plots and characters. Evaluated scripts to identify creative strategies and resource needs.

Education

MBA - Global

University of Western Australia
Perth, Austrailia
09.2025

Professional Certificate Programme - Advance Business Management

Indian Institute of Management Kozhikode
Kozhikode, India
09.2024

Bachelor of Science - Psychology

Christ University
Bangalore

11th & 12th - Psychology Political Science Economics Sociology

Christ Pre-University
Bangalore

High School Diploma -

Delhi Public School Bangalore South
Bangalore

Skills

  • Creative Writing
  • Case Studies & Research
  • Articulate Communications
  • Brand Messaging
  • Daily Workflow Improvement
  • Production Management
  • Creative Team Leadership
  • Investigative Writing
  • Keyword Optimization
  • Copywriting, Editing and Review
  • SEO Strategy and Execution
  • Video Direction & Scriptwriting

Languages

English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Hindi
Intermediate (B1)

Timeline

Senior Content Writer

Cadabams Group
09.2023 - Current

Creative Director | Senior Content Writer

Radtel India Pvt. Ltd
01.2023 - 06.2023

Freelance Travel Content Writer

Savaari Car Rentals
11.2022 - 12.2022

Freelance Creative Consultant

Prani: The Pet Sanctuary
10.2022 - 01.2023

Founder | Artist

Akira Handicrafts India
08.2021 - Current

Freelance Communications Executive

Falabella
07.2021 - 08.2021

Content Writer

Bubble Network
01.2020 - 06.2021

Freelance, Scriptwriter and Director

Rahul David Piljen
08.2019 - 12.2019

Freelance Content Writer

Plastic Water Labs
07.2019 - 08.2019

Video Director | Script & Content Writer

Pulp Creatives
07.2019 - 08.2019

MBA - Global

University of Western Australia

Professional Certificate Programme - Advance Business Management

Indian Institute of Management Kozhikode

Bachelor of Science - Psychology

Christ University

11th & 12th - Psychology Political Science Economics Sociology

Christ Pre-University

High School Diploma -

Delhi Public School Bangalore South

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Shwetha Jois