Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Work Availability
Software
Work Preference
Timeline
BusinessAnalyst
Shyam Gowtham

Shyam Gowtham

Senior Digital Marketing Specialist
Chennai,Tamil Nadu

Summary

Driven by a passion for digital marketing and a track record of enhancing online presence, I leveraged SEO strategies and creative content development at Kapa Technosoft Pvt. Ltd to boost website traffic significantly. My expertise in Google Analytics and strong team leadership skills have consistently optimized digital campaigns, achieving notable cost savings and a 70% increase in social media engagement. Expert in Digital Marketing with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions. Seasoned Digital Marketing Specialist offering 7+ years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Digital Marketing Specialist position. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

7
7
years of professional experience
1
1
Certification
3
3
Languages

Work History

Senior Digital Marketing Specialist

Kapa Technosoft Pvt. Ltd
11.2018 - Current
  • Analyzed campaign performance data to identify areas of improvement and optimize future efforts accordingly.
  • Designed visually appealing graphics for use in digital marketing materials, enhancing brand consistency across channels.
  • Stayed current on industry trends and best practices through research, networking events, and professional development opportunities to maintain a competitive edge in digital marketing strategies.
  • Organized webinars or online events to generate leads, educate potential customers about company offerings, and establish thought leadership within the industry.
  • Achieved cost savings on advertising spend by closely monitoring budgets and adjusting bids as needed in real-time bidding platforms such as Google Ads or Facebook Business Manager.
  • Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.
  • Increased website traffic by implementing targeted SEO strategies and optimizing content.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.

Digital Marketing Specialist

Polymatech Electronics
11.2017 - 10.2018
  • Implemented new strategies to improve click-through rates and conversion.
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Created social media content with innovative brand messaging to support new product launches.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.

Digital Marketing Executive

Poomer Clothing Company
05.2017 - 10.2017
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
  • Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
  • Created and managed social media campaigns to increase brand engagement.

Education

Executive Programme - Digital Marketing

Indian Institute of Management
Lucknow, India
05.2020

Online Master of Science - Computer Science

Georgia Tech
Atlanta
09.2019

Bachelor of Technology - Computer Science And Engineering

Hindustan Institute of Technology & Science
Chennai, India
02.2017

CANADIAN INTERNATIONAL MATRICULATION PROGRAMME - Science Education

Sunway College
Bandar Sunway
12.2012

High School Diploma -

Smk Desa Petaling
Kuala Lumpur
07.2011

Skills

  • Digital Marketing Strategy
  • Email marketing campaigns
  • Keyword Research
  • Competitor Analysis
  • Search Engine Optimization
  • Online Reputation Management
  • Team Leadership
  • Creative Problem-Solving
  • Collaborative Teamwork
  • Customer Engagement
  • Wordpress
  • HTML 5 & PHP
  • Shopify Development
  • Google Analytics Setup
  • DaVinci Resolve
  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
  • SemRush
  • Mailchimp
  • Google Analytics
  • Google Adwords
  • Google Business Suite
  • Brand strategy
  • Report Preparation
  • CRM (Salesforce, Hubspot)
  • Microsoft Office
  • Microsoft Power BI

Certification

  • Certified Graphic Design Masterclass, Udemy - May 2019
  • Certified After Effects CC Masters, Udemy - Jul 2019
  • Certified Google AdWords Certification, Udemy - Oct 2019
  • Certified Local SEO Marketing For Professional Results, Udemy - Feb 2020


Languages

English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Malay
Upper intermediate (B2)
Hindi
Intermediate (B1)

Accomplishments

  • Supervised team of 10 staff members.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Adobe Creative Cloud

Microsoft Office

Davinci Resolve

HubSpot

Semrush

Buffer

Mailchimp

Adobe Photoshop

Adobe After Effect

Adobe Illustrator

Adobe InDesign

Google Analytics

Google Search Console

Microsoft Power BI

PyCharm

Work Preference

Work Type

Full Time

Work Location

RemoteOn-Site

Timeline

Senior Digital Marketing Specialist

Kapa Technosoft Pvt. Ltd
11.2018 - Current

Digital Marketing Specialist

Polymatech Electronics
11.2017 - 10.2018

Digital Marketing Executive

Poomer Clothing Company
05.2017 - 10.2017

Executive Programme - Digital Marketing

Indian Institute of Management

Online Master of Science - Computer Science

Georgia Tech

Bachelor of Technology - Computer Science And Engineering

Hindustan Institute of Technology & Science

CANADIAN INTERNATIONAL MATRICULATION PROGRAMME - Science Education

Sunway College

High School Diploma -

Smk Desa Petaling
  • Certified Graphic Design Masterclass, Udemy - May 2019
  • Certified After Effects CC Masters, Udemy - Jul 2019
  • Certified Google AdWords Certification, Udemy - Oct 2019
  • Certified Local SEO Marketing For Professional Results, Udemy - Feb 2020


Shyam GowthamSenior Digital Marketing Specialist