Shyam Madan
Digital Marketing Professional
Bengaluru,KA
Summary
Concept-to-execution Driver: Leveraging expertise to tell a brand story, augmenting Marketing funnels, for inking organizational presence across new geographies/segments. Organized highly successful Global Marketing Events/ New Product Launches from concept to execution and delivered breakthrough results in lead generation/ sales conversion/ brand recall
Customer-Centric Marketing Strategist: Track record of success in driving High-Impact Integrated Marketing Campaigns utilizing diverse Media Channels - TV, Print, Radio, E-Mail, SMS, Digital & Social Media (Facebook, LinkedIn, Instagram), that fuelled market presence, strengthened brand equity, enhanced online traffic & user engagements
Product Marketing Forerunner: Highly skilled in managing diverse Product Portfolios, devising the Product Vision, Roadmap & GTM Strategy for launching new products, and repositioning the existing ones to help gain market leadership. Created Niche Marketing Collaterals & Engaging Content, for effective communication of the company’s services and product USP to the targeted audience & enhance customer trust, satisfaction, and retention
Results-driven Change Agent, with a passion for driving innovation pipelines & long-term growth, staying at the forefront of emerging technologies, industry, and market trends. Managed multi-million-dollar marketing budgets and boosted campaign results through A/B Testing & Advanced Marketing Automation Tools, ensuring optimum ROI/cost-efficiency
Collaborative Team Player: Pivotal in creating a positive work environment by fostering a culture of Continuous Learning & Collaboration. Overcame complex challenges, leveraging strong problem-solving, negotiation & analytical skills
Overview
3
3
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Marketing Coordinator
Doodlez
04.2025 - Current
- Performance Marketing: Analysing & Optimising Meta Ads campaigns by continuously optimizing creatives, A/B testing, and improving key performance metrics by 22%
- Content Marketing: Creating engaging blogs and copy that align with audience interests and boost organic reach by 34%
- Social Media Marketing: Enhancing B2C Social Media Ads & Campaigns to maximize click-through rates, reduce CPC, and drive up high-quality traffic by 32%
- Trend Analysis & Implementation: Monitoring emerging digital marketing trends and leveraging them to keep campaigns fresh and competitive.
Manufacturing Operations Associate
TESLA GERMANY GMBH
01.2024 - 08.2024
- Worked on Vehicle Manufacturing Operations. Significantly optimized production workflows and reduced assembly time by 10% over six months in collaboration with a cross-functional team of 20+ Associates, contributing to cost, time & resource savings for the company
- Identified and resolved 5+ Process Issues weekly, minimized production delays, leveraging strong problem-solving skills and attention to detail
- Gained key insights into Product Lifecycle Management & Brand Alignment and applied these learnings to support customer-centric strategies in international marketing, positioning the company as a trusted brand globally
- Deputed to Catering Management / Workplace & Business Operations, worked as a part of a team that looked after high-quality food production in the Tesla 24-hour kitchen that feeds 3500+ people every day and other day-to-day operations
Growth Marketing Associate
PAPER PASS GMBH
07.2023 - 12.2023
- Pioneered innovative B2C Event Strategies, leading to a 21% increase in Service Users and surpassing marketing goals
- Designed & implemented niche content concepts, attention-grabbing e-mail campaigns, and curated captivating social media content for 15+ B2B Marketing Campaigns, ensuring their successful execution
- Recorded a 19% surge in the active user base on various Social Media Channels, through successful Digital B2C & B2B Marketing Campaigns
Growth Marketing Intern
AMIGO CONNECT UG
07.2022 - 05.2023
- Accomplished a 15% increase in market reach and a 17% increase in engagement on the company's social media channels through successful multi-channel Launch Campaigns via E-Mail, SMS, and In-App
- Significantly enhanced Online Sales by 25% through Strategic A/B Testing and Marketing Automation Tools
- Reduced Cost-Per-Acquisition (CPA) by 12% through optimized campaigns
- Efficiently organized Logistics for 70+ Events, and managed events planning, bookings & promotions via the Amigo App
Education
MA - International Marketing & Media Management
Media University of Applied Science
Berlin, Germany 03.2019 - 09.2023
B.Sc. - Business Management
University of Plymouth
Plymouth, UK 09.2016 - 11.2018
Skills
- MARCOM
- Event Planning
- Data Analytics & Tracking
- Customer Acquisition & Retention
- Marketing Cost Optimisation
Marketing campaign development
- Microsoft Office
- ASANA
- CANVA
- Google Ads
- A/B Testing
- IBM SPSS
Personal Information
- Date of Birth: 16.10.1993
- Nationality: Indian
Areas Of Expertise
Marketing Strategy/MARCOM, Omni-Channel Marketing Campaigns, Campaigns Management & ROI, Brand Building & Promotions, Event Planning, Execution, Monetization, Niche Content Creation, New Product Launch, Product Lifecycle Management, New Market / Segment Penetration, Sales/ Business Development, Media / Ad Agency Management, Market /Competitor Analysis, Data Analytics /KPIs Monitoring, Automated Metrics Dashboards, Customer Acquisition & Retention, Process Improvement / Automation, CPA / Marketing Cost Optimization, Assembly Line Production/ QA, Cross-Functional Collaboration, Team Mentoring / Training
Timeline
Marketing Coordinator
Doodlez
04.2025 - Current
Manufacturing Operations Associate
TESLA GERMANY GMBH
01.2024 - 08.2024
Growth Marketing Associate
PAPER PASS GMBH
07.2023 - 12.2023
Growth Marketing Intern
AMIGO CONNECT UG
07.2022 - 05.2023
MA - International Marketing & Media Management
Media University of Applied Science
03.2019 - 09.2023
B.Sc. - Business Management
University of Plymouth
09.2016 - 11.2018
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