SHYAM MADAN

Dynamic marketing professional with a proven ability to craft compelling brand narratives that enhance organizational presence across diverse markets. Expertise in orchestrating high-impact global marketing events and product launches, consistently achieving significant improvements in lead generation, sales conversion, and brand recall. Adept at managing comprehensive product portfolios and developing strategic go-to-market plans that drive market leadership while fostering customer trust and satisfaction through engaging content. Results-oriented change agent committed to innovation and continuous improvement, leveraging advanced marketing automation tools to optimize campaign performance and ensure maximum ROI.

• Strategy Planning: Partnering with Sr. Leadership in creating and executing robust Marketing Strategies/Promotion Plans, to realize pre-planned revenue, business growth, customer success, P&L targets
• Marketing Campaigns: Organising Omni-Channel Offline/Online Marketing Campaigns, enhancing customer engagements, and establishing it as a leading player in the global landscape
• Product Marketing: Overseeing the Product Lifecycle & Go-to-Market Strategies, for successful product launches, driving product awareness/visibility, enabling the product to become best sellers in the targeted segments
• Digital & Social Media Marketing: Planning & executing Digital & Social Media Marketing Campaigns, utilizing new age communication tools - SEO, Key Word Strategy, SEM, PPC, Google AdWords, Website Promotions, Paid Search, and Display for optimum results
• Campaign Optimisation: Leveraging data-driven insights to ascertain who the target audience is and how to reach them in the most cost-effective manner. Leading efforts to continuously optimize campaigns and boost results
• Media Management: Forging partnerships with Media & Advertising Agencies, for effective brand communication/press releases, articles, interviews, advertorials, presenting a positive corporate image of the company
• KPIs Tracking: Facilitating the preparation & review of MIS Reports/Dashboards to monitor & track KPIs – Marketing Impact, ROI, Product Performance, C-SAT, NPS, Leads & Sales Conversions, identify gaps, and drive corrective actions to meet defined goals
• Market/Competitor Analysis: Analysing market trends/competitor activities and devising customer-centric strategies to counter the same and achieve higher sales against competition
• Process Improvement/Automation: Driving a Digital Transformation, establishing New IT/Digital Tools, streamlining & automating existing systems, to improve overall performance, and business agility, while reducing the total cost of operations
• Brand Building: Revitalizing brands, taking into account customer feedback & market demands, opening new business horizons for the company in untapped regions
• Events Management/Monetization: Organising end-to-end events from scoping, conceptualization, logistics, resource planning, bookings, promotions, cross-functional coordination to successful execution within assigned budgets & timelines
• Team Leadership: Leading & mentoring team members, managing their hiring, performance appraisals, and on-the-job training, empowering people to deliver their best. Establishing proper communication channels amongst all stakeholders for a seamless flow of information

English - C1

German - A2