Shyam R.

• Successfully managed, built, and expanded a team of 7 content marketers, digital marketers, and web developers.
• Oversaw and executed a major rebranding project that consolidated multiple sub-brands into one.
• Organized and hosted 3 highly attended editions of the company's flagship event, "REBUILD," in Jamaica, Dubai, and India, with over 150 enterprise CXOs and VPs in attendance.
• Hosted the widely popular "AI Transformation podcast," featuring top CIOs from renowned global enterprises such as Victoria's Secret, Aditya Birla, Giant Eagle, and P&G.
• Developed and fostered a dynamic community of influential CXOs from Fortune 500 companies, actively participating in events, podcasts, and webinars.
• Managed content distribution across website, social media platforms, newsletters, and emails.
• Collaborated with product marketing, design, and web development teams to strategize and implement site hierarchy, architecture, content, layout, and sitemap.
• Planned and executed various digital marketing initiatives, encompassing marketing strategy, SEO, SEM, website content, lead generation, ABM, conversion rate optimization, A/B testing, and growth hacking.
• Established measurement metrics, developed visual reports, and implemented processes for all digital marketing efforts.
• Conducted comprehensive competitor reviews to analyze ad placement, keyword usage, placement bids, and landing pages.
• Created off-site SEO content, including guest blog posts and informative articles.
• Streamlined operations by implementing processes and task management ticket systems.
• Maintained a content marketing calendar to ensure timely creation and delivery.

Success Metrics

• Achieved over 50% contribution to the pipeline for 3 consecutive quarters through the "REBUILD" event.
• The "AI Transformation podcast" attracted and converted several high-value enterprise leads.
• Significantly increased relevant engagement on social media, with relevant influencers and potential leads regularly interacting with the brand.
• Grew the collective LinkedIn and Twitter following of 4 social media handles to surpass 30k followers.
• Boosted conversion rates by fivefold through innovative messaging and optimization of landing pages.
• Gained over 178k backlinks within a span of 4 years, up from 527.
• Quadrupled website traffic and tripled average time spent on page.
• Reduced Customer Acquisition Cost by 40%.

• Spearheaded infrastructural and institutional change in a free school run by family for 4 generations
• Ran several summer camps for children, teaching them about the importance of a good education, new technologies, and the internet
• Grew the total number of students enrolled in the school by 10x
• Established positive, stimulating learning environment for students and exciting education-focused setting for teachers
• Built productive relationships with parents of students facing difficult situations at school or at home
• Facilitated group sessions and provided one-on-one support

• Managed a 4-member sales and marketing team for the distribution vertical
• Built the website content, marketing materials, blog articles, webinars, tutorial videos, and testimonial videos
• Closed over 50 deals personally, shortening the sales cycle from 1 month to 1 week
• Grew the sales pipeline from 10 leads a month to over 50 leads a month by online and on-ground marketing
• Organized 5 customer meets across India with over 100 attendees each
• Prevented churn of 100+ customers
• Worked closely with the product team to define the roadmap of the product
• Created and followed a process for pre-sales, demos, sales, website content, and webinar marketing
• Worked with the product team to create demo versions of the product
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion