Shyam Shekhawat

Helping Realply Industries to grow, KRA being:

1. Business Strategy & Planning

2. Performance Review and Improvement.

3. Market analysis and grwoth initiatives

4. Operations and Process optimisation

5. Team Building

6. Stake Holder management

7.Change Management

• Spearheading Decorative Veneer Panel business for the organisation from end to end. Taking care of Plant installation, Purchase, Operations, Sales & Marketing.
• Heading the verticals of niche products (VAP’s) like Natural Veneers, Teak and Recon.
• The mandate was to drive and formulate policies of various functions like Production, Purchase, Sales, Branding, Marketing to ensure sustainable LRPs and MRPs of top line and bottom line. In a nut-shell I am responsible and answerable for the P&L of the business, while managing a team of around 200 people.
• The job involves interaction at all the levels, right from the top management to the influence peddler at one end and Corporate & Govt at the other end of the spectrum. Import of all raw materials and machines was also done when we started to set up the business.
• Developed and successfully launched new products in the category, The continuous drive for this has resulted in the largest portfolio in the country with winning series and design concepts.

• Headed Pan India sales of Decorative Panels. Was instrumental in taking the business to a top line of around Crs. Job involved conceiving and planning of sales and marketing initiatives for the business while managing the business as a profit centre. A separate team was led with line and dotted reporting with the Zonal Heads.

• Heading all India sales of the VAP Products. The product portfolios consisted of Ply, Veneers, Doors and the new Products. The idea was to maintain a healthy bottom line by focusing on the product placement, network expansion, market segmentation for impactful reach. Organisation gained majorly in terms of thought process and the teams were aligned to maintain focus on select products while achieving overall revenue targets. It was a launch pad for transformative thinking that the organisation so badly needed for future.

• Spearheaded the VAP sales on a pan India basis. As an organisation we needed to come out of the mindset of selling a commodity product that was hindering our bottom line and subsequently our growth. The job mandated me to ready the team to talk more about the FABing of our products, rather than selling on the price. A lot of education initiatives went into play to make the change happen.

• Did a pilot in East India for focusing on looking for a possibility of sales of Value Added Products (VAPs). This was a beginning of a seed that we germinated for long term strategy of enhancing the product basket, profitability and growth. This led to many thought and structural changes In the organisation in future.

• Managed the sales and market expansion drive in the CG market. I was based out of Raipur and managed a team of around 7 people. Was responsible for commercial operations also of the branch.

• Managed and was responsible for the sales of Greenlam Laminate brand at the branch level. Was responsible for network expansion and specifier management to enhance the sale and presence of the flagship brand.

• Arvind International was a major player in the branded Comfort products such as P.U. foam, Bonded foam, Foam mattresses, Coir mattresses, Spring mattresses Posted at Kolkata, I was responsible for Dealer Development in the East Region, including the N.E.

• MKTL a Modi group company, was one of the pioneers to introduce the Radio Paging service in India with presence in all major towns. Was involved from the inception stage at Jaipur. Had a key role in the initial stages and pilot testing of this new concept selling to Corporates in a then sleepy, traditional town Jaipur. Was later promoted as a Network communication executive. Was a point man in bringing about a lot a fiery competitiveness among the team mates.

• VTL a M.P. Birla group company was into manufacturing of jelly filled underground telephone cable in Technical collaboration with Ericsson Cables AB of Sweden. Worked there as a Trade Apprentice in the technical department.