Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Hobbies and Interests
Awards
Timeline
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Shyam Verma

Shyam Verma

Ghaziabad,UP

Summary

Results-driven Digital Marketing Professional bringing 4+ years of experience in managing online marketing campaigns and brand imaging. Successful and driven professional certified in Google AdWords and Facebook. Bringing sharp business acumen and acute market sense with a history of success identifying and capitalizing on new opportunities.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Digital Marketing Analyst

Accenture
04.2022 - Current
  • Monitored and optimized key performance indicators (KPIs) across various digital channels, including Search, Video, Display, Performance max and Demand Gen
  • Conducted market research and competitive analysis to identify opportunities and optimize campaign performance.
  • Created detailed reports and dashboards using Google tools such as Google Analytics, Looker Studio, providing actionable insights to stakeholders.
  • Worked closely with creative, content, and quality teams to ensure alignment of digital marketing initiatives with overall business objectives.
  • Led and managed multiple projects simultaneously, ensuring timely delivery and adherence to quality and timelines.
  • Conducted cost-benefit analyses to inform budget adjustments and strategic recommendations.
  • Managed relationships with external vendors and agencies to support campaign execution and performance.

SEM Executive

Adglobal360 India Pvt. Ltd.
03.2021 - 02.2022
  • Leading all digital marketing initiatives including search engine optimization, search engine marketing, pay per click, social media marketing, and content marketing, campaign landing page development, retargeting, and marketing automation
  • Strategizing planning, launch, and optimization of campaigns for various new PPC clients across digital channels
  • Keyword research: Understanding the user behavior and generation of search keywords for any product or service
  • Overseeing and analyzing the existing campaigns and making recommendations on how to optimize for better results
  • Monitor budget and adjust bids to gain better ROI
  • Worked on a variety of different domains like Real estate, Education, Astrology, Courier Service, Tourism
  • Achievements: Reduced CPL by ~20%-30% on existing major clients
  • Designed media plans for various clients.

Accounts Administrator & CRM

KK Techno Solutions
07.2017 - 02.2021
  • Used Tally ERP 9 to accurately manage various accounts
  • Inspected account books and recorded transactions
  • Verified postings to ledgers to ensure proper entry and account balances
  • Improved business direction by prioritizing customers and implementing changes based on collected feedback
  • Monitored, verified, and approved invoices and reviewed balances using financial software to assess balance sheet for variances
  • Supported management by processing invoices and documents with consistent on-time delivery.

Education

MBA - Finance

ICFAI University
Dehradun, UT
01.2019

B.com - undefined

H L College Of Commerce
01.2014

12th Standard - undefined

Kendriya Vidyalaya
01.2011

10th Standard -

Kendriya Vidyalaya
01.2009

Skills

  • Google Ads
  • Google Analytics
  • Facebook/Instagram
  • LinkedIn
  • SEO/SMO
  • Keyword Research
  • MS Office
  • Competitor Analysis
  • Campaign Management
  • Project Leadership
  • ROI understanding
  • KPIs Identification
  • Creative Thinking
  • Market Research and Analysis

Certification

  • Google Search Ads
  • Google Display Ads
  • Google Video Ads
  • Google Shopping Ads
  • Facebook Blueprint

Personal Information

  • Date of Birth: July 18, 1993
  • Marital Status: Married
  • Language: English and Hindi

Hobbies and Interests

  • Singing
  • Travelling

Awards

  • Recognized with "Ranked 1 in all aspects" award twice in Accenture
  • Received "Mr Perfectionist" award thrice in Accenture
  • School Topper: Topped K.V No. 3 Gandhi Nagar, GJ in 12th (Commerce) Board exams
  • Stood as Showstopper in College Youth Fest modeling show

Timeline

Senior Digital Marketing Analyst

Accenture
04.2022 - Current

SEM Executive

Adglobal360 India Pvt. Ltd.
03.2021 - 02.2022

Accounts Administrator & CRM

KK Techno Solutions
07.2017 - 02.2021

MBA - Finance

ICFAI University

B.com - undefined

H L College Of Commerce

12th Standard - undefined

Kendriya Vidyalaya

10th Standard -

Kendriya Vidyalaya

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