Summary
Overview
Work History
Education
Skills
Personal Information
Websites, Portfolios and Profiles
Timeline
Generic
Shyamal Chavan

Shyamal Chavan

Mumbai

Summary

Marketing and Social Media professional with 8+ years of experience across brand-side, agency, and project-based roles. Strong background in social media strategy, influencer marketing, digital campaigns, events, and cross-functional coordination. Experienced in managing teams, agencies, freelancers, and stakeholders to deliver consistent brand communication across online and offline touchpoints. Adept at translating briefs into structured execution plans across content, design, performance, and community marketing. Comfortable working in fast-paced, high-visibility environments including live events, sports, FMCG, wellness, and luxury marketplaces.

Overview

11
11
years of professional experience

Work History

Social Media & Digital Marketing Consultant

Ideas In Action | Mumbai
Mumbai
10.2025 - 01.2026

Sports & Entertainment

  • Managed social media for ongoing sports leagues across Facebook, Instagram, and YouTube.
  • Planned live content strategies, performance-led posts, and community collaborations.
  • Coordinated with internal teams to align content with match schedules and engagement moments.

Wellness, Mindfulness & Education

  • Managed social platforms including Facebook, Instagram, YouTube, Twitter, and LinkedIn.
  • Created monthly content calendars and platform-specific copy.
  • Coordinated creative finalisation and posting schedules.
  • Maintained page hygiene and brand consistency.
  • Prepared monthly performance reports to assess content effectiveness.

Social Media & Influencer Marketing Consultant

Yellow Ladder
Mumbai
08.2025 - 10.2025
  • Managed social media execution including content writing, monthly planning, and reel strategies.
  • Created shoot briefs and supported reel execution aligned with brand tone.
  • Coordinated influencer marketing activities and ensured content alignment.
  • Maintained posting consistency and platform hygiene.

Marketing Manager

Yellow Dot Medita – Percept Ltd.
Mumbai
03.2025 - 05.2025
  • Worked full-time on payroll on a project basis for A.R. Rahman’s “Wonderment” concert at DY Patil Stadium.
  • Led influencer, community, and digital marketing efforts across the concert lifecycle.
  • Planned and executed a structured strategy focused on ticket sales and audience engagement.
  • Coordinated with influencers, creators, and internal teams during pre-launch and live event phases.
  • Volunteered on-ground during the concert, supporting influencer coordination, live content capture, and real-time execution.
  • Supported campaigns that contributed to the concert achieving sold-out status prior to the event date.

Marketing Manager

House of Maroha
Mumbai
01.2024 - 02.2025
  • Led end-to-end marketing initiatives for a luxury lifestyle and parenting marketplace working with international brands.
  • Owned planning and execution across social media, influencer marketing, website coordination, marketplaces, offline retail, and events.
  • Coordinated with external agencies for social media and performance marketing, ensuring alignment with brand direction and timelines.
  • Developed monthly marketing roadmaps including social calendars, festive campaigns, and brand activations.
  • Managed influencer collaborations from shortlisting and onboarding to content alignment and go-live execution.
  • Coordinated brand presence and campaigns across marketplaces such as Nykaa, Ajio, and Tata Cliq.
  • Planned and executed offline retail marketing initiatives across multiple cities.
  • Managed D2C and B2B exhibitions, overseeing stall planning, on-ground coordination, and brand representation.
  • Worked closely with design and web teams to improve website structure, content flow, and overall user experience.
  • Conducted market and competitor research to guide campaign positioning and content direction.

Senior Account Manager

Greysell Marketing Promotions Pvt. Ltd.
04.2023 - 12.2023
  • Managed digital marketing and social media execution for multiple B2C clients.
  • Acted as the main point of contact for clients, handling planning, approvals, and coordination.
  • Created pitch decks, campaign plans, and budgets for new and existing accounts.
  • Planned and executed social media campaigns across organic and paid channels.
  • Coordinated with internal teams (content, design, performance) to ensure timely delivery.
  • Managed social media calendars to support brand awareness and engagement.

Digital Marketing Account Manager

Diquery Digital LLP
08.2020 - 03.2023
  • Managed social media and digital marketing for multiple client accounts.
  • Worked on digital campaigns related to NFTs, Metaverse, and film launches.
  • Planned monthly content calendars for Instagram, LinkedIn, Twitter, YouTube, and Discord.
  • Coordinated with design, web, and tech teams for landing pages and campaign execution.
  • Handled client communication, feedback, and day-to-day coordination.
  • Supported campaign planning, content execution, and community engagement.

Sr. Social Media Executive (Inhouse)

BrandSTIK
10.2019 - 07.2020
  • Managed the brand’s social media presence, website backend, blogs, and email marketing.
  • Created static, video, and blog content aligned with brand guidelines.
  • Coordinated with internal teams on creatives, presentations, and website updates.
  • Assisted the sales team with pitch decks and marketing collateral.

Social Media Executive (Inhouse)

Nitroid Nutrition
08.2018 - 03.2019
  • Managed daily social media content and community engagement.
  • Created visual and written content aligned with fitness and nutrition branding.
  • Assisted in planning and executing social media campaigns.

Social Media Intern

Lueur Unisex Salon & Spa
MUMBAI Kalyan West
05.2015 - 05.2016
  • Successfully managed both organic and non-organic events for various brands
  • I collaborated with stakeholders to define the objectives and scope of each event and created detailed plans to ensure seamless execution
  • Created and executed innovative campaigns for various brands
  • By analyzing target audience demographics and behavior, I developed tailored campaigns that effectively communicated the brand's message and aligned with the company's goals

Education

Bachelor of Science - Information Technology

V.G. Vaze College
Mumbai
Jan 2018

Diploma - Medical Electronics

VPM's Polytechnic
Thane, Maharashtra
Jan 2015

Skills

  • Social Media Strategy & Management
  • Influencer & Community Marketing
  • Content Planning & Campaign Execution
  • Brand & Digital Marketing
  • Event & On-ground Marketing
  • Client & Stakeholder Management
  • Team & Agency Coordination
  • Website & Marketplace Coordination
  • Performance Marketing Collaboration (Meta & Google Ads)
  • Reporting & Performance Analysis
  • AI-assisted Content Creation (ChatGPT)
  • Canva (including AI features), Adobe Photoshop
  • Platforms: Instagram, Facebook, YouTube, LinkedIn, Twitter
  • CMS & Tools: WordPress, Shopify, MailerLite, Meta Business Manager

Personal Information

Date of birth: 11/08/95

Websites, Portfolios and Profiles

https://www.linkedin.com/in/shyamal-chavan-74251b135/

Timeline

Social Media & Digital Marketing Consultant

Ideas In Action | Mumbai
10.2025 - 01.2026

Social Media & Influencer Marketing Consultant

Yellow Ladder
08.2025 - 10.2025

Marketing Manager

Yellow Dot Medita – Percept Ltd.
03.2025 - 05.2025

Marketing Manager

House of Maroha
01.2024 - 02.2025

Senior Account Manager

Greysell Marketing Promotions Pvt. Ltd.
04.2023 - 12.2023

Digital Marketing Account Manager

Diquery Digital LLP
08.2020 - 03.2023

Sr. Social Media Executive (Inhouse)

BrandSTIK
10.2019 - 07.2020

Social Media Executive (Inhouse)

Nitroid Nutrition
08.2018 - 03.2019

Social Media Intern

Lueur Unisex Salon & Spa
05.2015 - 05.2016

Bachelor of Science - Information Technology

V.G. Vaze College

Diploma - Medical Electronics

VPM's Polytechnic
Shyamal Chavan