Sibani Thapar
Summary
Dynamic Business Development & Influencer Marketing Executive with a proven track record at Sky Communications, driving strategic partnerships and acquiring major clients. Expertise in project management and influencer collaboration, successfully launching high-profile campaigns. Adept at content strategy, leveraging strong communication skills to enhance brand visibility and engagement.
Overview
3
3
years of professional experience
Work History
Business Development Manager
Sky Communications
New Delhi
10.2024 - Current
- Acquired major clients, including Ecco Shoes, Ferns and Petals, Pepe Jeans, etc.
- Led successful projects, such as:
- Valentine's Edition: Dyson x Ferns and Petals collaboration.
- Kriti Salon Launch: Delhi launch in partnership with Pepe Jeans
- SINH Salon Launch: Managed the launch event in Khan Market.
- Developed strategic partnerships to enhance brand presence
Influencer Marketing Executive
Sky Communications
06.2024 - 10.2024
- Coordinated with influencers for brand collaborations.
- Managed content scheduling, scripting assistance, and posting timelines.
- Assisted influencers with content creation, including shooting and posting.
VIDEO EDITING AND CONTENT PRODUCTION INTERN
INDIA TODAY
12.2022 - 01.2023
- • Edited videos using Adobe Premiere Pro, incorporating subtitles and refining storytelling for engaging content.
• Managed social media platforms to enhance content visibility and audience engagement.
• Edited and structured scripts to ensure cohesive and impactful video production.
• Covered the fashion beat, collaborating with brands like Collective for in-depth industry coverage.
Digital Marketing Intern
MAD ABOUT PARTIES (MAP)
07.2022 - 08.2022
- Learned how social media marketing works for brands
• Identified how PR activities take place, such as shoots, interviews, and product launches
• Helped in basic Instagram handling for the brands
Public Relations Intern
AVIAN WE
12.2021 - 01.2022
- Learned how to connect with journalists
• Assisted with ideas about public relations
• Helped with basic communication with the media
Education
Bachelor - Journalism And Mass Communication
OP JINDAL GLOBAL UNIVERSITY
SONIPAT08-2021
Skills
- Influencer Coordination & Management
- Customer engagement
- Project management
- Brand strategy
- Influencer collaboration
- Business Development & Client Acquisition
- Event Planning & Campaign Execution
- Content Strategy & Marketing
- Strategic Partnerships
Projects And Achievements
- Managed large-scale marketing events and salon launches.
- Successfully brought high-value clients to the company.
- Led end-to-end campaign execution, ensuring brand success.
Timeline
Business Development Manager
Sky Communications
10.2024 - Current
Influencer Marketing Executive
Sky Communications
06.2024 - 10.2024
VIDEO EDITING AND CONTENT PRODUCTION INTERN
INDIA TODAY
12.2022 - 01.2023
Digital Marketing Intern
MAD ABOUT PARTIES (MAP)
07.2022 - 08.2022
Public Relations Intern
AVIAN WE
12.2021 - 01.2022
Bachelor - Journalism And Mass Communication
OP JINDAL GLOBAL UNIVERSITY
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