SIBASHIS MAHAPATRA
Summary
Business Development & Program management leader with 7 years of experience in managing public sector programs and projects, client centric execution, demand generation, business development, market research, client acquisition, digitalization process, B2B marketing, deal negotiation and stakeholder management.
Overview
9
9
years of professional experience
Work History
FREELANCE MARKETING CONSULTANT
BOOON .IN
11.2025 - Current
- Devised marketing strategies across Google, Meta and X and SEO & GEO Strategy by conducting keyword diagnostics, competitor benchmarking and content architecture design to improve organic traffic by 20 %
- Spearheaded Booon's positioning as a culture-led fashion brand by leveraging ground-level market sensing to collaborate with external branding agencies on brand entertainment and cultural branding campaigns.
- Designed a user-driven virality loop using outfit sharing and referral credits, driving organic app installs by 20 % and improving retention rate by 18 %
- Advised on growth strategy for regional expansion across Eastern India.
ASSISTANT VICE PRESIDENT (BUSINESS)
UNNMUKT
04.2025 - 09.2025
- Identified and engaged with 7 prospective B2B clients in the biomass and energy sector, initiating 4 partnership discussions(including TATA Steel and Reliance Biogas) and expanding Unnmukt's business pipeline by ₹90+ crore.
- Directed the optimization of Unnmukt's business development process by integrating advanced marketing automation tools, streamlining outbound workflows to maintain a 20% engagement rate across targeted B2B campaigns.
- Created a visual origin-story roadmap to enhance Unnmukt's brand narrative, improving pitch clarity and driving higher engagement across 5+ investor and client presentations.
- Prepared an in-depth industry analysis report benchmarking key biomass pellet competitors, identified strategic differentiators and created positioning strategies used in investor pitches and business development.
ASSISTANT PROJECT MANAGER
M/S NETAJI PANDA
07.2017 - 03.2024
- Managed integrated Rs 600+ cr construction programs spanning residential and disaster-management projects, driving cross-functional alignment, establishing governance controls, and improving delivery timelines by 20-25%.
- Spearheaded the development of bidding frameworks for L1 and T1 processes, conducting in-depth market research and competitive analysis to identify gaps and address market pressures, resulting in a 25% increase in high-value contract acquisitions and enhanced firm's positioning for upcoming projects.
- Developed B2B marketing collaterals including visual presentations, and success stories used in 7 government client pitches and tender submissions, contributing to a 25% increase in high-value contract wins worth ₹100+ crore.
- Developed content, drove B2B campaigns and strengthened client relationships through consistent communication, site visits and project milestone reporting enhancing retention and referrals for other projects.
- Spearheaded the installation of RFID tags in safety helmets, enabling real-time tracking of assets to their assigned task locations, increasing attendance and productivity by 28% and enhancing site safety.
- Integrated project management tools and app to streamline workflows and enable real-time tracking, reducing project delays by 20% and ensuring on-time delivery.
Education
MBA -
Indian Institute of Management,Calcutta
Kolkata,India04-2025
B.Tech - Civil Engineering
National Institute of Technology,Silchar
Assam,India05-2017
undefined
Skills
- Business Development
- Report Writing
- Presentation
- Client Acquisition
- Relationship Management
- Market Research
- Market Intelligence
- Pipeline Management
- Proposal Development
- Marketing Automation
- Virality Loop Design
- SEO& GEO Strategy
- Growth Marketing
- Digital Marketing Tools
- Program Management
- Partnerships
- B2B Marketing
- Demand Generation
EXTRACURRICULARS
- Award winning writer, columnist in 8+ dailies and author of 'Tales of the Past: The Odisha Saga', that ranked #1 in Amazon India's most gifted category with 5000+ copies being sold worldwide .Created interest for the book through narrative-building, brand positioning, influencer marketing and go-to-market strategy to drive visibility and adoption.
- Served as the Batch representative of the Magazine Committee at IIM Calcutta and also as Editor of the Business Review Magazine.
Timeline
FREELANCE MARKETING CONSULTANT
BOOON .IN
11.2025 - Current
ASSISTANT VICE PRESIDENT (BUSINESS)
UNNMUKT
04.2025 - 09.2025
ASSISTANT PROJECT MANAGER
M/S NETAJI PANDA
07.2017 - 03.2024
MBA -
Indian Institute of Management,Calcutta
B.Tech - Civil Engineering
National Institute of Technology,Silchar