SIBASIS CHAKRABORTY

• Handled a territory of 40cr per annum, which included overseeing 14 HUBs and 6 Direct DBs in Western Odisha.
• Managed and cultivated PC resources resulting in a substantial increase of 256% in the territory.
• Successfully oversaw the operations of 3 CE and 5 TSO personnel.
• Ensured efficient execution of promotional campaigns within designated region.
• Used strategic measures to optimize the use of company assets, resulting in increased operational profitability.
• Expanded market reach to drive business growth.
• Implemented the BIZOM program at direct distributor level.
• Achieved the prestigious TGP KA BADSHA award for 2022-23
• Achieved a significant growth of 312% in the second half of 2022-23.
• Successfully added 4 new HUB and appointed 1 additional Direct Distributor.
• Planned Primary and Secondary numbers for a specified area.
• Developed and executed effective scheme planning strategies for my area.

• Managed territory worth 18 crore per annum and supervised 10 distributors in the Bolangir region.
• Achieved a 24% growth in Primary Channel (PC) sales in the Bolangir territory in 2014.
• Successfully handled 3 Manufacturing Distributors (MD), 1 Manufacturing Distributor Executive (MDE), and 19 Distributor Salesmen (DS).
• Successfully achieved a volume of 700,000 cases in the Asika territory.
• Generated a record-breaking volume of 400,000 cases in the Jharsuguda territory in 2013.
• Effectively controlled promotional activities within the given area.
• Implemented initiatives to optimize utilization of company assets, resulting in increased profitability.
• Researched and identified untapped markets to drive business expansion.
• Implemented the iDAS program at all distributor levels.
• Received 2009 WINNING STREET AWARD
• Granted grade change in 2013.
• Achieved victory in the RGB CONTEST in 2014.
• Received the best RED Scorer award for the unit in 2015.
• Awarded with a grade change in 2017.

• Managed distribution of Medimix soap and Cuticura deodorant and talc in assigned territory.
• Achieved sales targets by effectively managing distribution.
• Developed and managed a network of 5 direct distributors and 1 super stockist.
• Successfully launched Cuticura talc and other new products in the Sambalpur market.
• Expanded customer base in interior markets.

Managed the distribution of Dukes brand within designated territory using efficient distribution strategies and achieving sales goals.

Played a key role in increasing the Western Orissa volume from 200,000 units per month to 1 million. P/m.

Developed strategies and launched cost-effective new products, including Meltz Rs.5 and Big Bite Re 1.

Expanded interior Markets customer base.

Increased the outlet base from 765 to 1452 o/ls in just 6 months.

Expanded distributor base from 7 to 23. Established business relationships with distributors from RKL to Kantabanjhi within a span of 6 months.

Managed a network of 23 distributors and 3 Super Stockists.

Developed 16 new markets, resulting in a 500% growth.

• Managed a high-volume territory, resulting in increased sales and client satisfaction. 8 Lacs per month.
• Handled a territory with a revenue of Rs. 2 crores per annum, consisting of 5 distributors.
• Managed a team of 1 PSE (Professional Sales Executive) and 10 distributor salesmen.
• Developed and expanded the Jharsuguda market, successfully capturing a 60% market share for the Pepsi brand.
• Ensured proper control and execution of promotional activities within the assigned area.
• Initiated measures to optimize asset utilization and drive profitability.
• Identified and opened new markets for business growth.
• Implemented the ASDOS (Automated Sales and Distribution Operations System) program at all distributor levels.
• Received the COC (Cross-functional Operations Council) award in the Western Region in 2004.