Sid Mehta

Project 1 - HSBC UX Writer (September 2021 – Feb 2022)

· Generated mobile copy for iOS and Android and scaled it to global markets.

· Worked with stakeholders to create customer journeys for the lending department.

· Prepared three decks for the Hong Kong market and made changes as per requirements -

○ Local ATM Withdrawal Limit – Setting a maximum limit to manage withdrawal amount from debit cards.

○ Credit Card Activation – Activating Credit Cards ending with ‘1234’.

○ Virtual Card Feature – Activating Physical and Virtual Credit Cards.

Project 2 – Taulia Tech Writer (March 2022 – August 2022)

· Gathered information from SMEs, secondary research, and previous documentation.

· Generated, edited, and proofread the following documentation -

○ Release notes – Document sent through email and regularly updated on Confluence page.

○ User guide – Prepared v1 of including happy flow of TTT platform and negative scenarios.

○ Run book – Documented repetitive processes, errors, and resolutions.

· Created walkthrough videos enabling users to understand TTT functionality.

· Edited, proofread and improved existing documentation\

Project 3 - EY Technical Writer (Dec 2022 - Present)

· Work with stakeholders to document installation and migration guidelines.

· Assigned to the Cloud layer but also to Data & Intelligence, and Development as required.

Digital Marketing Activities (Sept 2021 – Present)

· Participate in social media promotional activities for digital marketing events at Globant.

· Generate, edit, and proofread marketing content for the medium platform.

· Presented “The Rise of Dark Social” at TechInsiders 2022 highlighting the implications of Dark Social on digital marketing.

· Took part in content generation, social media promotion, and presented “Cookie Apocalypse” – the impact of a cookie-less future at DMNXT 2022.

· Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.

· Evaluated market trends to stay current on consumer and competitor changes.

· Developed and deployed content marketing strategies to improve organic search traffic.

· Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

· Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.

· Provided writing support in fast-paced environment for Reckitt e-learning modules.

· Lead presentations of prepared e-learning modules to client.

· Designed modules of Veeva Vault functionality (content platform for life sciences).

· Understood Veeva Vault and clarified processes through Visio flowcharts and PowerPoint.

· Completed thorough research into assigned topics.

· Utilized feedback from clients and colleagues to improve content quality.

· Managed competing deadlines with efficiency.

· Performed tasks as per client’s procedures and requirements

· Generated Standard Operating Procedures for internal company processes.

· Followed company policies and editorial guidelines to craft thorough, well-written content.

· Proofread copy written by colleagues to correct spelling, punctuation, and grammar.

· Edited and proofread SOPs for accuracy and consistency.

· Excellent communication skills, both verbal and written.

· Worked well in a team setting, providing support and guidance.

· Used critical thinking to break down problems, evaluate solutions and make decisions.

· Wrote articles, blogs, press releases, and social media posts on multiple industries.

· Prepared collateral docs (report descriptions and previews) by studying company reports.

· Prepared impact analyses that provided a holistic view of the market in question

Achievements:

· Won Outstanding Performer Award for generating unique, engaging, and error-free content.

· Completed thorough research into assigned topics.

· Monitored competitor content to identify areas for improvement in client campaigns.

· Developed content for press releases and newsletters to promote company reports.

· Conducted interviews with subject matter experts to generate topics.

· Developed content for various technical industries including automotive, IT, and chemical.

· Wrote advertising material for use by internet media to promote sale of company reports.

· Produced original, creative content for promotional advertisements and marketing materials.

· Researched and wrote articles and reviews for online publications.

· Promoted and marketed works through social media platforms.

· Responsible for all content on a smartphone comparison website.

· Involved with content refinement, keyword analysis, keyword research, website translation into different languages, and competition analysis.

· Analyzed Google Analytics and Google Keywords to determine website traffic

· Utilized feedback from clients and colleagues to improve content quality.

· Monitored competitor content to identify areas for improvement in client campaigns.

· Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

· Conducted market research and competitor analysis to inform search marketing strategies.

· Worked in Accounts Receivable but assisted other departments as needed.

· Prepared invoices and maintained the master sheet of an individual client.

· Updated Foreign Inward Remittance Certificate (FIRC) sheet tracker.

· Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.

· Tracked funds, prepared deposits and reconciled accounts.

· Used SAP B1 to pass journal entries and prepare consolidated reports.

· Trained new employees on accounting principles and company procedures.